The installation of Unicist Virtual B2B Marketing begins with the building of a functionalist prototype. Functionalist marketing introduced an upgrade in marketing processes that includes managing conceptual segmentation and binary marketing actions to increase sales. The use of functionalist principles and synchronized binary actions influences the root causes of the customers’ buying decisions. 

Depending on the value propositions the closing process might or not require a personal action. This collaborative project generates an initial positive cashflow for the company, and includes technologies that might be protected by non-disclosure agreements.