Collaborative Corporate R&D Partnering
Based on Functionalist Technologies
The installation of Unicist Virtual B2B Marketing begins with the building of a functionalist prototype. Functionalist marketing introduced an upgrade in marketing processes that includes managing conceptual segmentation and binary marketing actions to increase sales. The use of functionalist principles and synchronized binary actions influences the root causes of the customers’ buying decisions.
Depending on the value propositions the closing process might or not require a personal action. This collaborative project generates an initial positive cashflow for the company, and includes technologies that might be protected by non-disclosure agreements.
This approach includes different technologies to generate a first-choice positioning to sustain sales
The prototype is developed based on the functionalist knowledge provided by TURI and the R&D process is based on the feedback of it use
Managing the functionalist principles of processes and building binary actions and business objects to ensure results
They influence the perception of value propositions by ensuring that they match the buying arguments