Unicist Virtual B2B Marketing Strategy – ORI

The Unicist Technologies Transfer Center

The Unicist Technologies Transfer Center

The Unicist Technologies Transfer Center

Unicist Virtual B2B Marketing Strategy

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach


Unicist Virtual B2B Marketing Strategy

An Objects driven Functionalist Approach

The Unicist Marketing Approach developed by The Unicist Research Institute, is based on the discovery that the concepts people have in mind drive their buying decisions. This made the management of the root causes of buying processes possible.

Functional marketing introduced an upgrade in marketing processes that includes managing conceptual segmentation and binary marketing actions to increase sales.

Unicist Standard

As part of our partnering policy, the unicist technologies are licensed under a Creative Commons Attribution 4.0 International License.

Unicist Functional B2B Marketing

The Use of the Virtual B2B Marketing Application

The objective of unicist virtual B2B marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions. Its use allows:

Conceptual virtual marketing builds “empty spaces” in the market where the value propositions can work as first-choice alternatives.

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling process match the buying process.

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions by integrating catalysts.

The Use of the Catalyzing Objects Application

Catalysts allow establishing a space in the market, increasing the efficiency and the speed of marketing processes. Changes in the market require changing the catalysts that are being used. The use of catalysts allows:

Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They empower the marketing value propositions based on their indirect influential power.

Catalysts introduce a superior level of functionality by empowering reliability in the marketing process diminishing the required level of efficacy and increasing the level of marketing effectiveness.

Unicist Catalysts accelerate the buying decision processes by increasing the perception of differentiation and ensuring the synchronicity of actions..

The Use of the Binary Actions Application to Influence Buyers

Every marketing action generates a natural reaction. On the contrary, the use of unicist binary actions influences the root causes of the customer’s buying decisions and substitutes reaction for complementation. The use of binary actions allows:

Actions generate reactions. But unicist binary actions respond to the concepts of the potential costumer and therefore generate no reactions.

The development of binary actions requires having a strategic approach to the environment, which implies having a maximal strategy to grow and a minimum strategy to ensure results.

The use of unicist binary actions to avoid entropy are based on the actions that follow the segmentation of the products and services proposed and the actions that follow the segments of buyers.

Development of Collaborative R&D Projects

The Unicist Technologies are installed based on the development of collaborative R&D projects that ensure their functionality and allow transferring the technology.

These activities are developed in In-house solution building factories that use the technologies included in the Unicist Functional Designers.

All the projects are based on the generation of positive cashflow for the clients. 

A Unicist Sharing Space

The Unicist Logic developed at The Unicist Research Institute allowed building marketing strategies, marketing objects and catalysts to manage the root causes of buying processes. 

Unicist Virtual Marketing is based on the possibilities opened by the 4th industrial revolution and on the authoritative role of the provider. It uses segmented objects to influence buying decision processes.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

Creative Commons
Creative Commons