Unicist Virtual B2B Marketing Strategy NEW

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

Unicist Virtual B2B Marketing Strategy

Using Marketing Objects & Catalysts

Using Marketing Objects & Catalysts

Using Marketing Objects & Catalysts

Slider

Unicist Virtual B2B Marketing Strategy

An Object driven Marketing Approach

The Unicist Logic developed at The Unicist Research Institute allowed building marketing strategies, marketing objects and catalysts to manage the root causes of buying processes. 

Unicist Virtual Marketing is based on the possibilities opened by the 4th industrial revolution and on the authoritative role of the provider. It uses segmented objects to influence buying decision processes.

Implementation through Participative R&D Projects

The implementation of Unicist Technologies is based on the development of participative R&D projects that ensure their functionality and allow transferring the technology.

The first prototype begins to work within 45 days. It requires the participation of an internal strategic analyst.

All the projects are based on the generation of positive cashflow for the clients. 

Unicist Virtual B2B Marketing Strategy

The Use of the Virtual B2B Marketing Application

The objective of unicist virtual B2B marketing is the generation of prospects. It is based on the building of empty spaces in the market and the installation of the value propositions as first-choice options. This technology was developed to be applied to differentiated or innovative value propositions. Its use allows:

Conceptual virtual marketing builds “empty spaces” in the market where the value propositions can work as first-choice alternatives.

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling process match the buying process.

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions by integrating catalysts.

The Use of the Conceptual Segmentation Application

The conceptual segmentation establishes the clusters of potential clients based on their buying-decision processes. It helps the selling argument match the buying argument. Its use allows:

The research on human behavior demonstrated that human actions are driven by the concepts people have in their long-term memory, which also drive their buying-decisions.

The concepts prospective buyers have define their central buying argument. The conceptual market segmentation defines the complement of their buying arguments.

Conceptual market segmentation describes the concept that is implicit in a product or service. This segmentation is necessary because it allows addressing the concepts people have in their mind.

The Use of the Marketing Objects Application

The use of commercial, semantic and branding objects enhances the influence on potential buyers and empowers the synchronicity of binary actions integrating catalysts. This allows:

The objective of commercial objects is to awaken interest in value propositions. They are based on the concept of the segment that is being approached, its needs and beliefs.

Semantic objects make differentiations and innovations meaningful and necessary. They install the knowledge that is needed to make a buying decision.

The purpose of a branding object is to sustain and empower a buying intention in the mind of the potential buyer. Branding objects are a catalyst of buying processes.

The Use of the Catalyzing Objects Application

Catalysts allow establishing a space in the market, increasing the efficiency and the speed of marketing processes. Changes in the market require changing the catalysts that are being used. The use of catalysts allows:

Marketing Catalysts open a space in the market due to the influence they have based on the latent needs they satisfy. They empower the marketing value propositions based on their indirect influential power.

Catalysts introduce a superior level of functionality by empowering reliability in the marketing process diminishing the required level of efficacy and increasing the level of marketing effectiveness.

Unicist Catalysts accelerate the buying decision processes by increasing the perception of differentiation and ensuring the synchronicity of actions..

The Use of the Binary Actions Application to Influence Buyers

Every marketing action generates a natural reaction. On the contrary, the use of unicist binary actions influences the root causes of the customer’s buying decisions and substitutes reaction for complementation. The use of binary actions allows:

Actions generate reactions. But unicist binary actions respond to the concepts of the potential costumer and therefore generate no reactions.

The development of binary actions requires having a strategic approach to the environment, which implies having a maximal strategy to grow and a minimum strategy to ensure results.

The use of unicist binary actions to avoid entropy are based on the actions that follow the segmentation of the products and services proposed and the actions that follow the segments of buyers.

Building Exchange Spaces with Customers and Clients

The installation of exchange spaces is the palliative that sustains virtual selling and compensates for the lack of personal live relationships. These relationships imply establishing an influential role in the market based on innovative propositions that are promoted by the members of the organizing company. The use of exchange spaces allows:

The exchange space is a place to establish personal relationships among the members of the companies and the members of their markets.

This requires having an exclusive space where the buying decision makers participate with peers of other companies exchanging information without generating the need of assuming responsibilities.

In these exchange spaces, the prospects, clients, and members of the provider are integrated to profit from the technologies that are shared.

Using Unicist Conceptual Market Research

Conceptual market research is based on the discovery that human actions are driven by the concepts people have in their long-term memory and that there is a related conceptual short-term memory that triggers instantaneous responses from people when they receive external stimuli. This allows:

Conceptual Market Research measures the root drivers of buying processes that define the buying argument and allow defining the unicist conceptual market segmentation.

The objective of the Unicist Semiotic Groups method is to confirm marketing and selling processes to ensure and improve their functionality. These groups work on the cloud.

Destructive pilot tests are used to validate the limits of the functionality of marketing objects and catalyzing objects and to confirm the functionality of specific marketing actions.

Developing Pilot Tests to Ensure the Functionality of Solutions

Unicist pilot tests provide the feedback from the market and are the core learning input to improve processes. The pilot testing methodology of marketing objects, catalysts and proposals is complementary to any design or R&D method a company uses. This allows:

The pilot tests are based on the testing of prototypes of the solution, which consists in developing clinics where the solution competes with substitute and succedaneous alternatives.

The methodology for destructive pilot tests aims at measuring the achievement of the objectives of a process or function and the limits of the functionality of the knowledge that sustains these actions.

The pilot testing process of the marketing solutions includes the participation of a group that is integrated by a coordinator, a fallacy-shooter and an ombudsman/woman.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

Creative Commons
Creative Commons