Collaborative Corporate R&D Partnering
Managing the Functionalist Principles of Customer Behavior
The research on human intelligence allowed developing the unicist ontological research that manages the rational, emotional and subliminal denotations and connotations of buying processes. The unicist ontological market research allows finding and managing the root causes of buying processes.
The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems using the necessary synchronized binary actions to generate results. This collaborative project generates an initial positive cashflow for the company, and includes technologies that might be protected by non-disclosure agreements.
Semiotic groups are a way to evaluate the functionality of products, services and marketing objects of any kind. They allow researching the denotations and connotations to ensure their functionality.
Pilot testing is based on researching the functionality of solutions based on the functionalist principles that define their functionality while destructive testing measures the expansion of the application fields.
The discovery that the concepts people have stored in their long-term memory drive their buying arguments and allow finding the complementary selling arguments to drive buying decisions.
This technology allows finding the conceptual structures and functionalist principles that underlie buying processes to find the concepts the different segments of the market have in their minds.