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Unicist Ontological Market Research
A Root Cause Approach to Business
The discovery that the concepts underlying buying arguments drive purchasing decisions, developed at The Unicist Research Institute, made a causal approach to marketing possible.
It was made accessible to everyone through the use of the Unicist Conceptual Designer, based on comfort zone segmentation and commercial binary actions that ensure results. This significantly enhanced marketing effectiveness. It applies to both B2B and B2C businesses.
The research on human intelligence allowed developing the unicist ontological research that manages the rational, emotional and subliminal denotations and connotations of buying processes. The unicist ontological market research allows finding and managing the root causes of buying processes.
The New Stage is based on Unicist Binary Actions
To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.
Unicist Ontological Market Research for Marketing Strategies
Unicist ontological market research is based on real market actions, using ontological reverse engineering to access their functionality, semiotic groups, and destructive tests to validate conclusions.
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