Functionalist Technologies

Collaborative Corporate R&D Partnering

Marketing Cobots for CRM/CDP

Managing Market Ecosystems

Introducing Automation into Marketing Processes

Using Unicist Functionalist Design to Manage Root Causes

These Cobots are integrated with CRM platforms to increase the effectiveness of marketing processes. The building of cobots includes adaptive automation and the integration of catalysts to open market spaces and accelerate processes. Their development begins with the building of a functionalist prototype.

Unicist Virtual Advisor

The Unicist Virtual Advisor (UVA) supports collaborative partnering processes with companies. It simplifies the abstraction process needed to find and manage the root causes of problems by developing unicist debates with users to develop solutions. The UVA works as a catalyst for solution-building processes. It accelerates design processes by up to 70%.

Basic Discoveries that sustain Functionalist Marketing

  • Concepts drive human actions, which include buying decisions.
  • The functionalist principles of marketing are defined by the concepts people have.
  • Synchronized binary actions make the functionalist principles work.
  • Pre-concepts trigger the perception of value propositions.
  • Conceptual segmentation increases marketing accuracy and effectiveness.
  • The buying arguments are based on the concepts people have in mind.
  • Semiotic groups allow finding the concepts and the latent needs people have.
  • The Functionalist design allows managing the roots of the functionality of marketing processes.

Development of Cobots to manage Marketing Adaptability

Technologies are provided in English, German, Portuguese and Spanish.

The use of Intelligent Marketing Cobots to manage Adaptive Automation

Unicist Cobots introduce adaptive automation using the unicist logic to manage the dynamics of marketing to increase its effectiveness
Learn more

The use of Functionalist Design to define the Functionality of Processes

It uses the functionalist principles of processes to build synchronized binary actions, catalysts, and business objects to generate results
Learn more

Marketing Cobots Building includes the Development of a Prototype

It is built to learn from the feedback in the context of customer orientation and adaptability introduced by the 4th Industrial Revolution
Learn more

Welcome to the 4th Industrial Revolution

These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.

The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.