Collaborative Corporate R&D Partnering
Marketing Cobots for CRM/CDP
Based on Functionalist Technologies in the 4IR
These Cobots are integrated with CRM platforms to increase the effectiveness of marketing processes. The building of cobots includes adaptive automation and the integration of catalysts to open market spaces and accelerate processes. Their development begins with the building of a functionalist prototype.
Basic Discoveries that sustain Functionalist Marketing
- Concepts drive human actions, which include buying decisions.
- The functionalist principles of marketing are defined by the concepts people have.
- Synchronized binary actions make the functionalist principles work.
- Pre-concepts trigger the perception of value propositions.
- Conceptual segmentation increases marketing accuracy and effectiveness.
- The buying arguments are based on the concepts people have in mind.
- Semiotic groups allow finding the concepts and the latent needs people have.
- The Functionalist design allows managing the roots of the functionality of marketing processes.
Development of Cobots to manage Marketing Adaptability
Technologies are provided in English, German, Portuguese and Spanish.
The use of Intelligent Marketing Cobots to manage Adaptive Automation
Unicist Cobots introduce adaptive automation using the unicist logic to manage the dynamics of marketing to increase its effectiveness
Learn more
The use of Functionalist Design to define the Functionality of Processes
It uses the functionalist principles of processes to build synchronized binary actions, catalysts, and business objects to generate results
Learn more
Marketing Cobots Building includes the Development of a Prototype
It is built to learn from the feedback in the context of customer orientation and adaptability introduced by the 4th Industrial Revolution
Learn more
Welcome to the 4th Industrial Revolution
These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.
The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.