The New Stage:
The Causal Approach to Business Using Binary Actions
The Unicist Functionalist Approach to Business
Provides Direct Access to the Root Causes of Problems
We invite you to adopt a causal approach to business that allows you to address the root causes of problems and enables the development of future scenarios to influence business evolution. This approach is based on using functionalist principles that define business functionality and binary actions that solve problems and make the future happen.
What are Unicist Binary Actions?
For every action, there is an equal and opposite reaction. However, this principle does not apply to binary actions. A set of unicist binary actions generates no reaction because the reaction to the first action creates a need that makes the second action necessary.
To clarify with a universal example: An airplane flies driven by two basic binary actions—the action of the engine and the action of the wings. The first binary action generates propulsion, and the reaction to this propulsion is the airplane’s speed. This airspeed is then utilized by the wings to generate lift, integrating the airplane into its environment without generating an equal and opposite reaction.
Binary actions are based on the functionalist principles of an entity and follow the rules of unicist logic.
The Causal Approach to Business
The causal approach to business complements the empirical approach by incorporating functionalist principles of business functions and implementing binary actions that, on the one hand, open possibilities, and on the other hand, profit from them. This approach employs Situation Rooms to develop future scenarios and strategies, and Contingency Rooms to solve urgent problems.
1 Minute Video
The Unicist Virtual Advisor
The Unicist Virtual Advisor provides the knowledge needed to manage a causal approach to strategy and problem-solving. This open version offers generic information, while the private version delivers specific solutions.
Suggested question to begin:
What is the unicist causal approach to business?
Experience It
Unicist Business Technologies
The New Stage in Business: Enhancing Business Expansion through Binary Actions and Catalysts
The discovery of functionalist principles enabled a causal approach to business. It was made accessible to everyone through the management of the functionality of things and binary actions that, on the one hand, expand possibilities and, on the other hand, ensure results, allowing for enhanced growth and efficiency.
1 Minute Video
Unicist Marketing Technologies
The New Stage in Marketing: The Use of Binary Actions to Accelerate Growth by Up to 50%
1 Minute Video
The discovery that concepts underlying buying arguments drive purchasing decisions enabled a causal approach to marketing. It was made accessible to everyone through the use of comfort zone segmentation and commercial binary actions that ensure results, significantly enhancing marketing effectiveness.
Unicist Academic Programs
The New Stage in Business Education: The Use of Binary Actions to Manage the Causal Approach to Business
The discovery that the concepts people hold in their minds drive their actions made a causal approach to business education possible. It was made accessible to everyone through the use of a real problem-solving approach and unicist conceptual design supported by AI and action-reflection-action processes.
1 Minute Video
The Unicist Research Institute
The New Stage in Science: The Use of Functionalist Principles to Develop Binary Actions
The discovery of the ontogenetic intelligence of nature and its emulation through unicist logic opened the possibility of developing the unicist functionalist approach to science, which manages the functionality, dynamics, and evolution of living beings and artificial adaptive systems of any kind, including businesses.
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