The Next Stage
A Causal Approach to Business
Functionalist marketing is a conceptual approach to marketing to simplify access to the concepts that drive people’s actions.
It is based on using the functionalist principles of a business to manage branding, commercial, semantic, and semiotic objects to increase influence.
The use of catalysts to expand possibilities and accelerate processes is a basic condition when managing marketing ecosystems in highly competitive markets.
To increase the growth speed of highly professionalized organizations by up to 50% and enhance energy efficiency by up to 30% using unicist binary actions.
The next stage in science has been initiated by the functionalist approach to science, developed for addressing adaptive environments, including businesses. This approach integrates science, philosophy, and action into a unified field, enabling a causal approach to marketing. It goes beyond previous empirical methods.
The next stage in marketing utilizes marketing objects, based on unicist binary actions, to align with the concepts in people’s minds that define their comfort zone and buying decisions. It employs the functionalist principles of value propositions to establish buying arguments and unicist binary actions, including catalysts, to enhance marketing effectiveness by up to 30% in both B2C and B2B markets.
The next stage focuses on managing the roots of buying decisions. It is based on the discovery that the concepts held in people’s minds function as behavioral objects driving their actions, including buying decisions. Consequently, conceptual segmentation simplifies access to the natural segments of individual or institutional buyers, thereby enhancing marketing effectiveness.
“For every action, there is an equal and opposite reaction.” This law of physics also applies to marketing. The development of unicist binary actions in marketing minimizes reactions by concentrating on the concepts in the potential customers’ minds. Binary actions are two synchronized actions that, on the one hand, open possibilities and, on the other hand, ensure results.
Unicist conceptual segmentation is based on the unicist ontology of markets and the use of hard, lifestyle, conceptual, functional, and psychological segmentation.
Conceptual market segmentation is based on the unicist ontology of markets and the use of relationship segmentation to build marketing and sales processes.
It is based on segmenting the companies while, within such companies, the B2C segmentation is used to influence the individual participants
It approaches the concepts potential customers have in mind and their buying arguments using synchronized binary actions and catalysts
Catalysts are business objects that build an influential context for marketing actions based on satisfying the latent needs of the market
Unicist Cobots introduce adaptive automation using the unicist logic to manage the dynamics of marketing to increase its effectiveness
The objective is to build sustainable expansion based on an end-to-end marketing approach integrating providers, distributors, and users
Managing unicist ontological reverse engineering and semiotic groups to access the roots of buying processes to develop functionalist marketing