Collaborative Corporate R&D Partnering
Unicist Functionalist Marketing
Managing Market Ecosystems
Functionalist marketing is a conceptual approach to marketing to simplify access to the concepts that drive people’s actions. It is based on using the functionalist principles of a business to manage branding, commercial, semantic, and semiotic objects to increase influence. The use of catalysts to expand possibilities and accelerate processes is a basic condition when managing marketing ecosystems in highly competitive markets.
The Unicist Virtual Advisor (UVA) supports collaborative partnering processes with companies. It simplifies the abstraction process needed to find and manage the root causes of problems by developing unicist debates with users to develop solutions. The UVA works as a catalyst for solution-building processes. It accelerates design processes by up to 70%.
Basic Discoveries that sustain Functionalist Marketing
- Concepts drive human actions, which include buying decisions.
- The functionalist principles of marketing are defined by the concepts people have.
- Synchronized binary actions make the functionalist principles work.
- Pre-concepts trigger the perception of value propositions.
- Conceptual segmentation increases marketing accuracy and effectiveness.
- The buying arguments are based on the concepts people have in mind.
- Semiotic groups allow finding the concepts and the latent needs people have.
- The Functionalist design allows managing the roots of the functionality of marketing processes.
Using CRMs & Social Networks as Interest Groups
Using Conceptual Segmentation to Define Profiles
Unicist Conceptual Market Segmentation for Individual and B2C Relationships
Unicist conceptual segmentation is based on the unicist ontology of markets and the use of hard, lifestyle, conceptual, functional, and psychological segmentation.
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Unicist Conceptual Market Segmentation for B2B and E2E Businesses
Conceptual market segmentation is based on the unicist ontology of markets and the use of relationship segmentation to build marketing and sales processes.
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Functionalist B2B Marketing to position as a First-Choice Alternative
It is based on segmenting the companies while, within such companies, the B2C segmentation is used to influence the individual participants
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Functionalist B2C Marketing enhances the Influential Power of Providers
It approaches the concepts potential customers have in mind and their buying arguments using synchronized binary actions and catalysts
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Marketing Catalysts to expand the Possibilities in B2B and B2C Markets
Catalysts are business objects that build an influential context for marketing actions based on satisfying the latent needs of the market
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The use of Intelligent Marketing Cobots to manage Adaptive Automation
Unicist Cobots introduce adaptive automation using the unicist logic to manage the dynamics of marketing to increase its effectiveness
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A Distribution Model to expand Markets in the 4th Industrial Revolution
The objective is to build sustainable expansion based on an end-to-end marketing approach integrating providers, distributors, and users
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Ontological Market Research to access the Roots of Buying Processes
Managing ontological reverse engineering and semiotic groups to access the roots of buying processes to develop functionalist marketing
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