Catalyst design begins with the building of a functionalist prototype. The discovery of the functionalist principles of behavioral catalysts allowed the development of business catalysts, which are based on binary actions, business objects, and marketing objects to expand possibilities and accelerate processes. The development of unicist catalysts is based on the knowledge of the functional structures of businesses and their markets. 

It includes the development of business catalysts to build alliances, marketing catalysts to expand markets, and sales catalysts to accelerate buying processes. These collaborative projects generate an initial positive cashflow for the company, and include technologies that might be protected by non-disclosure agreements.