Collaborative Corporate R&D Partnering

Unicist Catalyst Building for Growth

Based on Functionalist Technologies in the 4IR

Marketing Catalysts Building

Based on Collaborative Corporate R&D Partnering in the 4IR

The discovery of the functionalist principles of behavioral catalysts allowed the development of business catalysts. It includes the development of business catalysts to build alliances, marketing catalysts, and sales catalysts. Catalyst design begins with the building of a functionalist prototype.

Basic Discoveries that sustain Functionalist Marketing

  • Concepts drive human actions, which include buying decisions.
  • The functionalist principles of marketing are defined by the concepts people have.
  • Synchronized binary actions make the functionalist principles work.
  • Pre-concepts trigger the perception of value propositions.
  • Conceptual segmentation increases marketing accuracy and effectiveness.
  • The buying arguments are based on the concepts people have in mind.
  • Semiotic groups allow finding the concepts and the latent needs people have.
  • The Functionalist design allows managing the roots of the functionality of marketing processes.

Opening Market Possibilities & Ensuring Results

Technologies are provided in English, German, Portuguese and Spanish.

Marketing Catalysts to expand the Possibilities in B2B and B2C Markets

Catalysts are business objects that build an influential context for marketing actions based on satisfying the latent needs of the market
Learn more

The use of Functionalist Design to define the Functionality of Processes

It uses the functionalist principles of processes to build synchronized binary actions, catalysts, and business objects to generate results
Learn more

Marketing Catalyst Building includes the Development of a Prototype

It is built to learn from the feedback in the context of customer orientation and adaptability introduced by the 4th Industrial Revolution
Learn more

Welcome to the 4th Industrial Revolution

These solutions are developed based on the use of prototypes to generate an initial positive cashflow for the company and might include functionalist technologies that are protected by non-disclosure agreements.

The discovery of functionalist principles and the development of functionalist technologies allow for building business solutions to increase energy efficiency, which made collaborative R&D partnering possible.