Unicist Functionalist B2C Marketing

Using Unicist AI, Binary Actions & Cobots

Catalyzing B2C Marketing Processes

Unicist AI emulates human intelligence to manage the Functionalist Approach. The Unicist B2C Marketing Approach was developed to match the possibilities opened by digitization. Its success depends on the capacity to install complemented products, using an accurate segmentation based on the concepts of the buying processes, the use of brand attributes and the use of binary actions to influence buyers.

Unicist Functionalist B2C Marketing Strategies

B2C marketing is focused on segmented strategies and the use of marketing catalysts

Marketing Cobots to increase the speed of growth

B2C cobots provide marketing intelligence to design concepts-oriented actions to generate growth

The use of Unicist Conceptual B2C Market Segmentation

B2C marketing is based on cultural, lifestyle, conceptual, functional and psychological segmentations

The use of Marketing Strategies according to the segments

Each segment has its specific buying process that requires to be complemented by the marketing strategies

Unicist B2C strategies use Unicist Binary Actions to grow

The use of synchronized binary actions helps to focus on the concepts of potential buyers to ensure market growth

Distribution 4.0 accelerates growth through Integration

Distribution 4.0 includes a virtual integration of the value chain from the producer to the consumer or user

The validation process is based on the use of Pilot Tests

Pilot testing is based on the design of specific destructive tests and non-destructive tests

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Creative Commons