Collaborative Corporate Partnering

Unicist Functionalist B2B Marketing

Based on Functionalist Principles & Binary Actions

Functionalist Technologies

Managing the Functionalist Principles of B2B Buying Processes

Collaborative Corporate Partnering

Unicist functionalist B2B marketing manages the functionalist principles of buying processes to define the necessary synchronized binary actions to generate sales. Unicist B2B marketing was developed to deal with supply driven markets, differentiated products and innovative value propositions. It uses unicist logic and unicist AI to manage the synchronicity of the binary actions and the adaptive automation of processes.

Unicist Functionalist B2B Marketing Processes

B2B marketing is focused on supply-driven markets, innovations and differentiated products and services
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Unicist Educational Program to introduce Functionalist Technologies

The educational program is based on real applications of the functionalist principles and binary actions
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Development of a Clinic using Functionalist Principles to solve Problems

The in-house clinic deals with the root causes of a real problem to develop a solution and test the results
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Marketing Cobots to increase the speed of growth

Marketing cobots allow developing adaptive marketing actions and using marketing catalysts
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Institutional and Product Segmentation in B2B marketing

It uses conceptual segmentation based on the products, services and the buying decision processes
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The use of Marketing Strategies according to the segments

Each segment has its specific buying process that requires to be complemented by the marketing strategies
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Unicist B2B strategies use Unicist Binary Actions to grow

They are synchronized actions that focus on the same purpose to ensure marketing and selling processes
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Distribution 4.0 accelerates growth through Integration

Distribution 4.0 includes a virtual integration of the value chain from the producer to the consumer or user
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The validation process is based on the use of Pilot Tests

Pilot testing is based on the design of specific destructive tests and non-destructive tests
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