Managing the Functionalist Principles of B2B Buying Processes
Collaborative Corporate Partnering
Unicist functionalist B2B marketing manages the functionalist principles of buying processes to define the necessary synchronized binary actions to generate sales. Unicist B2B marketing was developed to deal with supply driven markets, differentiated products and innovative value propositions. It uses unicist logic and unicist AI to manage the synchronicity of the binary actions and the adaptive automation of processes.