Unicist Semiotic Groups

A Unicist Functionalist Approach

A Unicist Functionalist Approach

A Unicist Functionalist Approach

Unicist Ontological Market Research

Managing the Root Causes of Buying Processes

Managing the Root Causes of Buying Processes

Managing the Root Causes of Buying Processes


Unicist Semiotic Groups

To Access the Concepts that Drive Buying Decisions

The scientific breakthroughs introduced at The Unicist Research Institute allowed developing the semiotic groups that manage the rational and subliminal denotations and connotations of stimuli to find and manage the root causes of buying processes. 

Unicist Semiotic Groups (USG) are a way to access the concepts people have and evaluate the functionality of marketing objects and communications of any kind. They allow managing the denotations and connotations of marketing and selling processes to ensure the generation of results.

The objective of the Unicist Semiotic Groups method is to confirm marketing and selling processes to ensure and improve their functionality. These groups work on the cloud and allow accessing the root drivers of human behavior. 

People’s actions are driven by the concepts they have in their minds. Thus, their buying processes are driven by the concepts they have.

This technology was developed to evaluate marketing and selling processes.

Specifically, semiotic groups deal with the research of concepts, value propositions, buying arguments, selling arguments, marketing objects, marketing catalysts and virtual objects and the functionality of websites, documents, proposals, advertising and any other communication where people are being influenced.

Semiotic groups have been applied to other fields, including the development of social applications, the development of future scenarios and the design of educational processes.

The Participation with Clients

The USGs take place in a 20-minute virtual meeting conducted by a coordinator and are segmented based on the conceptual segmentation of the products or services that are being researched.

The conclusions of the USG are developed by a team that is integrated by a coordinator, a fallacy-shooter and an ombudsman/woman.

They use the input of the conceptual knowledge base that is included in the unicist expert systems.

It is recommended that a unicist strategic analyst of the client participates as ombudsman/woman to ensure that the organization experiences the process to acquire the functional knowledge of the solutions developed. Learn more

Features of the USG

Value Generation

The semiotic groups allow forecasting human behavior, finding the roots of buying decisions and measuring the functionality of unicist strategies and binary actions to ensure results.

Managing the Buyers’ Concepts

It has to be considered that spontaneous reactions are produced when people are being actively influenced. 

These reactions are produced by the conceptual short-term memory, that produces instantaneous responses, which are based on the concepts people have stored in their long-term memory.

Understanding these reactions allows building marketing objects that fit into the concepts people have in their minds.

The semiotic groups work based on the conceptual segments of a product or service and allow confirming segmented actions and multi-segmented actions that are necessary in marketing and selling processes.

Understanding Ambiguous and Subliminal Communications

Semiotic groups allow confirming the functionality of the ambiguous and subliminal aspects of communications.

Catalysts only work when they are designed using ambiguous language. The ambiguity is what allows recipients to select the message they need to “hear”.

On the other hand, gravitational objects can only work when their perception is subliminal and simultaneously ethical. Recipients need to perceive that their freedom and security are both simultaneously enhanced.

The use of the subliminal communication of gravitational objects requires working in an ethical environment and the ambiguous communication of catalysts has to work in a value adding environment.

Testing Buying Processes

Marketing objects work in buying processes, when buyers feel that their desires are being satisfied, that there are no potential risks and that the buying decision is convenient.

The USGs are a natural testing process in the development of marketing and selling processes and in the destructive pilot testing processes, to measure the scope of applications of solutions, specially when dealing with multi-segmented objects.

They provide the root causes that allow understanding human behavior. 

This approach is functional when differentiated or innovative proposals are being made. It does not apply to non-differentiated communications that have a hygienic value.

The Unicist Research Institute

The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org

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