Unicist Semiotic Groups
To Access the Concepts that Drive Buying Decisions
The scientific breakthroughs introduced at The Unicist Research Institute allowed developing the semiotic groups that manage the rational and subliminal denotations and connotations of stimuli to find and manage the root causes of buying processes.
Unicist Semiotic Groups (USG) are a way to access the concepts people have and evaluate the functionality of marketing objects and communications of any kind. They allow managing the denotations and connotations of marketing and selling processes to ensure the generation of results.
The objective of the Unicist Semiotic Groups method is to confirm marketing and selling processes to ensure and improve their functionality. These groups work on the cloud and allow accessing the root drivers of human behavior.
People’s actions are driven by the concepts they have in their minds. Thus, their buying processes are driven by the concepts they have.
This technology was developed to evaluate marketing and selling processes.
Specifically, semiotic groups deal with the research of concepts, value propositions, buying arguments, selling arguments, marketing objects, marketing catalysts and virtual objects and the functionality of websites, documents, proposals, advertising and any other communication where people are being influenced.
Semiotic groups have been applied to other fields, including the development of social applications, the development of future scenarios and the design of educational processes.
The Participation with Clients
The USGs take place in a 20-minute virtual meeting conducted by a coordinator and are segmented based on the conceptual segmentation of the products or services that are being researched.
The conclusions of the USG are developed by a team that is integrated by a coordinator, a fallacy-shooter and an ombudsman/woman.
They use the input of the conceptual knowledge base that is included in the unicist expert systems.
Features of the USG
- The Participation with Clients
- Managing the Buyers’ Concepts
- Understanding Ambiguous and Subliminal Communications
- Testing Buying Processes
Value Generation
The semiotic groups allow forecasting human behavior, finding the roots of buying decisions and measuring the functionality of unicist strategies and binary actions to ensure results.
Managing the Buyers’ Concepts
It has to be considered that spontaneous reactions are produced when people are being actively influenced.
These reactions are produced by the conceptual short-term memory, that produces instantaneous responses, which are based on the concepts people have stored in their long-term memory.
Understanding these reactions allows building marketing objects that fit into the concepts people have in their minds.
Understanding Ambiguous and Subliminal Communications
Semiotic groups allow confirming the functionality of the ambiguous and subliminal aspects of communications.
Catalysts only work when they are designed using ambiguous language. The ambiguity is what allows recipients to select the message they need to “hear”.
On the other hand, gravitational objects can only work when their perception is subliminal and simultaneously ethical. Recipients need to perceive that their freedom and security are both simultaneously enhanced.
Testing Buying Processes
Marketing objects work in buying processes, when buyers feel that their desires are being satisfied, that there are no potential risks and that the buying decision is convenient.
The USGs are a natural testing process in the development of marketing and selling processes and in the destructive pilot testing processes, to measure the scope of applications of solutions, specially when dealing with multi-segmented objects.
They provide the root causes that allow understanding human behavior.
The Unicist Research Institute
The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution. TURI has a business arm, an academic arm and a social arm. www.unicist.org
