It is the segmentation that defines the type of relation an individual has with a product/service. An individual adapts to reality within limits. Psychology established the limits of an individual’s context.
Psychology defines the personal myths of individuals. Fallacious myths produce stereotypical behaviors. True myths describe human typologies. To deal with the Unicist Standard the understanding of the implicit psychological segmentation is required.
Psychological segmentation shows four segments in the relation of the individual with the product or service:
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