The implementation of unicist technologies is basically driven by virtual collaboration. This implies a different way of working. The traditional “coaching” using phone or video-conferencing, which is functional for personal coaching, but is dysfunctional for business coaching where results need to be achieved.
Unicist Business Coaching using Virtual Collaboration
The communication and IT technologies allowed integrating personal and virtual collaboration, using business objects, to maximize the results and minimize the costs.
Based on empirical information, the increase in productivity, in the specific processes, varies between 20% and 50%.
Business Coaching in complex problem solving requires a “Back to Back” methodology. It is the only way to ensure the functionality and quality of the solution. It drives the solution from the concept to the operation.
This is a change in working habits that is extremely valuable to manage adaptive aspects of businesses.
The virtual collaboration allows developing both internal and external work processes.
Virtual Collaboration and Team Work
The bond established between the members of a group is basic to provide a collaboration context that allows achieving synergy and thus increases the productivity.
The fundamentals of this bond are given by the complementation between the members, the functionality of each role and the personal link between the members.
Marshall McLuhan said: “The Medium is the Message”. There is no doubt that virtual media are less powerful than in-person activities to build personal relationships.
Therefore it is necessary to compensate this characteristic with an increase of functionality in the group dynamics.
This functionality is increased by using business objects. The use of business objects in work processes allows increasing the functionality of virtual collaboration processes and building a context of simplicity.
In order to achieve group synergy, it is required that the members follow a protocol that establishes the rules of actions and the distribution of credits for its members.
Subjectivism is the killer of any Virtual Collaboration
Subjectivism at work is the prevalence of subjective, ungrounded opinions, which prevail over any fundament that can be installed by a counterpart. Subjectivism at work, is disguised with a rationalist mask. Subjectivism implies the need of using fallacious perceptions, denial and other fallacies to avoid dealing with the actual problems.
Subjectivism is necessarily driven by manipulation which requires an extreme use of emotional influence to avoid dealing with the functional aspects of reality.
Therefore virtual collaboration requires working in functional environments where the roles of individuals are recognized by the results they can produce and their capacity of teamwork. The subjectivists can use virtual communication but not virtual collaboration.
The virtual collaboration is the natural way to organize when there is a need of expert knowledge. Nowadays expert knowledge can be integrated in most of the cases by using the IT technologies that allow sharing data and images.
The saving of time and the productivity increase is significant when the conditions for virtual collaboration are given. It allows providing full synchronicity with the needs of clients.
But there are several requirements to implement virtual collaboration:
- The virtual collaboration needs that transparency of work becomes part of the culture of an organization.
- It needs reliability systems that test the work processes.
- It requires customer orientation that fosters fulfillment, synchronicity and reliability.
- Personal roles need to be complemented by quality assurance processes to ensure results.