Unicist Business Architecture


Unicist Logical Approach: There are no strategies, just strategists

Unicist Ontogenetic Map of Strategic AttitudeThis doesn’t mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they don’t fit into the strategist’s mind.

The Strategic Attitude

The strategic attitude is based on the integration of a value adding attitude and a value earning attitude, in order to adapt to an environment. Both the value adding and the value earning attitude are based on the individual’s ethical intelligence.

There are four different attitudes when dealing with strategic attitudes: Difference makers, Dividers, Adders and Multipliers.

Difference makers

Difference makers have a natural talent to build subjective value in order to increase the valuation of what is being negotiated.

The value they earn is based on the building of a value earning process created upon the value of others.

They are focused on actions driven by strong personal ideas of what they are doing.

Dividers

They are those whose attitude to adapt to reality is based on a dividing attitude.

They are natural developers of alternatives, arguments and any dualistic solution to create a reasonable doubt to generate an empty space in which to find a place to adapt.

They are natural analysts, ideologists and promoters of different solutions within conservative contexts.

Adders

They are those whose natural attitude is to add to a given situation. They are natural positive thinkers who build upon the existing reality.

They do not care to compete with others, because they use others’ ideas. They need to build within a secure environment without changing the category of what they are building upon.

They are natural industrialists and doers.

Multipliers

They are those whose natural attitude is to find the roots of a given reality so as to be able to multiply the results in analogous and homologous fields.

Their capacity of perceiving homologies makes them multipliers. They need to find the nature of “things” in order to multiply.

They are natural discoverers and developers of new paradigms to use them to multiply results.

Conclusions

Understanding the strategy building process helps people to recognize their own strengths and weaknesses when developing strategic planning.  But it also helps to understand competitors’ strategy, based on the knowledge of those who lead their strategies.

Understanding the nature of the strategic approach implies being aware of the strategic attitude, the strategic ideology and the strategic action that prevail in each part.

This knowledge becomes essential for business intelligence to forecast the probable moves and plans of competitors and their consequent antidotes.

As Sun Tzu said:

“If you know the enemy and know yourself, you need not fear the result of hundred battles.  If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.  If you know neither the enemy nor yourself, you will succumb in every battle.”

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2015/06/turi.pdf


The Nature of the Negotiation Context

Negotiations are the actions where the diplomatic power is transformed into concrete value. A negotiation is a process where synergy between parts is achieved finding the complementation and the space where non-conflictive relations are possible.

The purpose of the negotiation context is to produce an evolution conflict that allows building a complementation.

The active function to produce this evolution conflict is the existence of an authority conflict that is necessary to define the “value” of the parts involved in a negotiation.

After the authoritative role of the parts has been accepted an involution conflict begins. In this involution conflict each part tries to prevail over the other one and finally, the evolution conflict solving is possible after the need to “degrade” the opponent has finished and both parts accept their mutual values.

Access a synthesis on the “Discovery of the Unicist Ontology of Negotiations” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest:

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org


Unicist Business Architecture for Stable Growth

Unicist business architecture is not only a functional architecture, but a structural functionalist approach to businesses.

This is a structural approach because it deals with businesses considered as adaptive systems, which are integrated by interdependent elements that are approached based on their ontological structure.

It is functional because it follows the same ontology of functionality as does functional architecture.

The purpose of unicist business architecture is to define a business model. It implies seeking for an organization by results which is integrated by a market orientation, a business orientation and an orientation towards the use value of products. The purpose has to ensure the utility of the architecture.

The unified field of the business has to be apprehended in order to define the complementation and supplementation between the elements that integrate it. The organization by results needs to be sustained by a strategy that includes both the minimum and the maximal strategies.

The active function, which provides the aesthetics of the structure, is defined by the hyperrealism of the model, which includes the emulation of reality as a business, the functional reality of the elements of the organization and the essential reality of the unified field.

This allows developing a simple manageable model that defines the architecture of the business at a structural level.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/10/turi.pdf


Object Driven Marketing: The Integration of Marketing Objects

Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.

Marketing ObjectsThe marketing effectiveness will increase enormously designing and using the appropriate objects for each aspect in the marketing taxonomy.

The use of the commercial, semantic and semiotic objects requires their integration according to the characteristics of the segments they aim at.

Semiotic objects guide the process, semantic objects build the necessary information in the mind of the prospective customers or clients and commercial objects propose the specific ideas that need to be bought.

It has to be considered that the results are produced by their functionality and integration. In order to be meaningful and functional, the segmentation needs to include the hard, functional, psychological and conceptual aspects.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/08/turi.pdf


Start-Up Businesses: Build a brand to ensure success

The objective of a brand is to influence the environment to establish the credibility of a value promise. Therefore the power of a brand defines which level of value promises can be sustained in which context.

Brand PowerConsider that brands are the main catalysts for any action an individual or a company proposes.

Individuals have a brand, groups might have a brand and institutions are based on the power of their brands. We suggest considering this essential approach if you need that your proposals produce effective results.

Brand Power has different segments that allow influencing different activities. These levels of power are basically conditioned by the positioning of the entity and of the individuals who participate in the building of a brand.

These segments are:

  1. Conventional Brand
  2. Guiding Brand
  3. Dominant Brand
  4. Benchmark Brand

Conventional Brand

It is a brand that has the power to identify the entity that is using it.

It provides doubtless information of the category of the value promise implicit in the brand.

Conventional brands are functional for commodities and functional value propositions in demand driven markets.

The power of the brand is given by the attributes that enhance the reliability and accuracy of the fulfillment process.

The iconic symbols are based on a clear perception of the identity of the bearer of the brand.

Guiding Brand

Guiding brands have the power to influence the environment in order to guide it towards an adequate perception of the operational differentiation of the value promise.

The guidance of these brands has to occur using an operational ambiguity, providing alternative ways in order to guide the environment to the best pathway that needs to be the value promise of the bearer.

They work for functional and massive products that are not commodities.

The power of the brand is given by the attributes that enhance the operational innovation capacity and quality assurance.

The iconic symbols are based on the perception of quality.

Dominant Brand

Dominant brands have the power to establish the trends of a market.

They establish a leading position and are perceived as providing a superior value promise than other members of the environment.

They work for differentiated functional products and services and specialty markets. They are necessary for any product or service that requires a high level of commitment in the buying decision.

The power of the brand is given by the influential power in the market.

The perceived attributes are based on the leading attitude that is implicit in the iconic symbols it uses.

Benchmark Brand

Benchmark brands establish the standards of the restricted context of the environment where the entity is active.

They establish the rules that need to be followed by the environment including all the participants.

They are necessary for innovative solutions that change paradigms. These brands are necessary when the differentiation of the value promises require establishing their own credibility and standards.

They are also necessary in all products and services that are within the scope of knowledge businesses.

The power of the brand is based on the credibility of the research and the reliability of the standards.

The perceived attributes are based on the research that underlies them and the iconic symbols it uses need to integrate the expectancy of the future with the reliability of the past.

Conclusion

Brands require being continuously empowered. The use of brands as catalysts diminishes the energy they have. The more a brand is used to sustain a value promise the more investment in its empowerment is needed.

Brands are empowered by the true benefits the environment obtains through the value propositions. These value propositions need to be materialized in an adequate communication that makes the segment feel participating in an expansive role.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist


The Unicist B2B Sales Technologies

The institutional selling process (B2B) integrates institutions, the products/services and the people involved.

The objective of this selling technique is the maximization of results considering that the previous stages of the marketing process have been successfully fulfilled.

It implies that:

1) We are in a known culture.

2) We are in a segment that has been chosen because it includes the potential buyers.

3) The image of the company has been consistently positioned.

4) There has been a successful marketing process to position the product.

5) The sales technique becomes the driver of the sales closing process.

The sales process of standardized products and commodities is simple and can be synthesized in quality, product availability and price and credit management. This is not the case for companies that have not been accepted as regular providers of a market.

Active selling becomes necessary when differentiated products need to be sold, when the company is new in the market or when selling in segments where the brand is not dominant.

The institutional selling technique requires the integration of brand management, marketing mix and sales in order to ensure success.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
http://www.unicist.org/repo/#Unicist


Unicist Thinking: the backbone of Strategy Building

Unicist thinking allows emulating in mind the structure of adaptive aspects of reality in order to manage them. It provides the necessary operating system to manage adaptive systems, expand the boundaries of businesses and infer future scenarios in order to adapt to them.

Unicist thinking is the process that allows developing strategies to assure results, based on an action-reflection-action process while focusing on solutions.

It makes the definition of the nature of reality in a reasonable, understandable and provable way possible.

It is necessary to diagnose, build strategies and design business architectures.

It provides the structure to understand the fundamentals of businesses and integrate the fundamental knowledge with the technical analytical knowledge to make decisions.

The discovery of the unicist thinking approach is based on the discovery of the ontogenetic intelligence of nature and is a demonstration that the dialectical approaches Hegel and Marx developed to explain the evolution of reality are fallacious.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
http://www.unicist.org/repo/#Unicist


Unicist Solutions: Understanding Pseudo-Complementation

Pseudo complementation is the agreement between parts in which the proponent of the complementation profits from the relationship without providing a benefit or producing any apparent damage for the counterpart. It is based on the integration of the parts where the proponent needs to survive and benefits from the counterpart without harming it.

It is homologous to commensalism in Biology:

Commensalism, in biology, a relation between individuals of two species in which one species obtains food or other benefits from the other without either harming or benefiting the latter. (This kind of relation can be contrasted with mutualism, in which both species benefit.) The commensal (the species that benefits from the association) may obtain nutrients, shelter, support, or locomotion from the host species, which is substantially unaffected. The commensal relation is often between a larger host and a smaller commensal; the host organism is unmodified, whereas the commensal species may show great structural adaptation consonant with its habits, as in the remoras that ride attached to sharks and other fishes.”

The objective of pseudo-complementation is to ensure the survival of the proponents.

This implies that the process needs to generate value for them and sustain the situation in order to ensure survival.

Pseudo-complementation is a natural way to survive in places where over-adaptation is necessary because participants are extremely uncertain or do not have the energy to adapt to the environment.

To develop a pseudo-complementation individuals need to submit to the environment.

To do so in a structural way they need to integrate a submissive attitude with a dominant action in some environment and oppose to aspects in order to avoid the perception of over-adaptation.

This over-adaptive attitude allows them to expand the pseudo-complementation in all those fields in which the counterpart lets them survive.

Their unicist minimum strategy is given by their capacity of finding the adequate justifications and using the necessary power to appropriate value from the counterpart without endangering its existence.

Individuals that develop a pseudo-complementation necessarily need to use psychopathic manipulation to ensure their survival without falling into an anti-complementation attitude.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org


Unicist metamodels – Design globally, operate locally

Business Fundamentals are cross-cultural which implies that they define the essential aspects of business that transcend frontiers.

The building of global design based on the fundamentals of a business to allow local adaptation according to the characteristics of a culture is the most effective way to manage businesses when their adaptive aspects are dominant.

When their administrative aspects prevail there is no need for local adaptation beyond respecting the characteristics of the culture.

“Nature is “the conceptual benchmark” for business management. On the one hand, nature is organized by objects (see Glossary). Trees, grass, animals, are “objects”. On the other hand, nature designs globally and operates locally.

Charles Darwin demonstrated the adaptation process of species that, having the same structural constitution, develop adaptive changes to live in a certain environment.

It is necessary to comprehend that the evolution of species has a materialistic origin.

What we are presenting in this book is the nature of business organization laying the fundamentals for global design.

The object-driven organizational design establishes the structure to develop adaptive behaviors in local environments.

The unicist natural organization has the same conceptual structure as nature:

1)      It is object-driven: this implies that organizations are integrated by interdependent objects and processes.

2)      It is market-oriented: market orientation is homologous to ecology.

3)      It ensures evolution: based on its implicit continuous improvement model.

4)      It sustains the evolution of species: each institution is a species in itself. Species grow because the energy they receive from the environment is higher than the cost of the energy they deliver.

5)      It is based on competition: only competition ensures the evolution of the ecosystem.

Understanding nature helps to understand the unicist approach to organizational design.”

Access the content of the book “Unicist Business Strategy” at the Unicist Library:
http://www.unicist.com/books-pages/en/unicist_business_strategy_en2.php

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2012/05/turi.pdf