Peter Belohlavek


The Unicist Logical Approach to Relationship Building

The unicist approach to relationship management is based on building complementary relations that have to be functional to the nature of the type of relationship. It requires integrating the functional aspects and the personal aspects that allow establishing stable relationships.

Double Dialectical Logic of Relationship Building

The double-dialectical approach to relationship-building allows integrating the functional aspects, which make relationships evolve, with the personal aspects that allow sustaining their stability.

The dualistic approach to relationship-building is based on the existence of conflictive relationships between the functional interests and the personal rapport. Dualistic approaches do not allow influencing the evolution of relationships.

The dualistic relationship management tends to build relationships based on functional needs or on the use of emotional manipulation.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2015/07/turi-1.pdf

Share

Unicist Logical Approach: There are no strategies, just strategists

Unicist Ontogenetic Map of Strategic AttitudeThis doesn’t mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they don’t fit into the strategist’s mind.

The Strategic Attitude

The strategic attitude is based on the integration of a value adding attitude and a value earning attitude, in order to adapt to an environment. Both the value adding and the value earning attitude are based on the individual’s ethical intelligence.

There are four different attitudes when dealing with strategic attitudes: Difference makers, Dividers, Adders and Multipliers.

Difference makers

Difference makers have a natural talent to build subjective value in order to increase the valuation of what is being negotiated.

The value they earn is based on the building of a value earning process created upon the value of others.

They are focused on actions driven by strong personal ideas of what they are doing.

Dividers

They are those whose attitude to adapt to reality is based on a dividing attitude.

They are natural developers of alternatives, arguments and any dualistic solution to create a reasonable doubt to generate an empty space in which to find a place to adapt.

They are natural analysts, ideologists and promoters of different solutions within conservative contexts.

Adders

They are those whose natural attitude is to add to a given situation. They are natural positive thinkers who build upon the existing reality.

They do not care to compete with others, because they use others’ ideas. They need to build within a secure environment without changing the category of what they are building upon.

They are natural industrialists and doers.

Multipliers

They are those whose natural attitude is to find the roots of a given reality so as to be able to multiply the results in analogous and homologous fields.

Their capacity of perceiving homologies makes them multipliers. They need to find the nature of “things” in order to multiply.

They are natural discoverers and developers of new paradigms to use them to multiply results.

Conclusions

Understanding the strategy building process helps people to recognize their own strengths and weaknesses when developing strategic planning.  But it also helps to understand competitors’ strategy, based on the knowledge of those who lead their strategies.

Understanding the nature of the strategic approach implies being aware of the strategic attitude, the strategic ideology and the strategic action that prevail in each part.

This knowledge becomes essential for business intelligence to forecast the probable moves and plans of competitors and their consequent antidotes.

As Sun Tzu said:

“If you know the enemy and know yourself, you need not fear the result of hundred battles.  If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.  If you know neither the enemy nor yourself, you will succumb in every battle.”

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2015/06/turi.pdf

Share

Natural Organization: the use of Unicist Business Objects

Unicist Business Objects are adaptive systems that are designed to produce a predefined result in a process. By definition they deal with the adaptive aspects of businesses. They are unnecessary in administrative systems.

Not everyone can design an object, but everyone who recognizes its functionality within a process can use it.

The autopilot of an airplane can be activated without knowing how it was built but it is necessary to know how it works and the limits of its functionality.

There are five unicist business objects which are: the drivers, the entropy inhibitors, the inhibitors, the catalysts and the gravitational objects.

The first three ones belong to the process of a system while the catalysts are part of the restricted context and the gravitational objects belong to the wide context of a system.

Objects can be designed integrating these three functions as part of their functionality or they can exist as three different objects to provide the driving, inhibiting and entropy inhibiting functions in a process.

Catalysts and gravitational objects are not part of the system. If one integrates them into the system, these objects do not work as such and destroy the system’s functionality.

The use of business objects requires individuals who understand the business processes in order to use the objects and replace them when their functionality has been exceeded.

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

Share

The Nature of the Negotiation Context

Negotiations are the actions where the diplomatic power is transformed into concrete value. A negotiation is a process where synergy between parts is achieved finding the complementation and the space where non-conflictive relations are possible.

The purpose of the negotiation context is to produce an evolution conflict that allows building a complementation.

The active function to produce this evolution conflict is the existence of an authority conflict that is necessary to define the “value” of the parts involved in a negotiation.

After the authoritative role of the parts has been accepted an involution conflict begins. In this involution conflict each part tries to prevail over the other one and finally, the evolution conflict solving is possible after the need to “degrade” the opponent has finished and both parts accept their mutual values.

Access a synthesis on the “Discovery of the Unicist Ontology of Negotiations” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest:

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

Share

Unicist Business Architecture for Stable Growth

Unicist business architecture is not only a functional architecture, but a structural functionalist approach to businesses.

This is a structural approach because it deals with businesses considered as adaptive systems, which are integrated by interdependent elements that are approached based on their ontological structure.

It is functional because it follows the same ontology of functionality as does functional architecture.

The purpose of unicist business architecture is to define a business model. It implies seeking for an organization by results which is integrated by a market orientation, a business orientation and an orientation towards the use value of products. The purpose has to ensure the utility of the architecture.

The unified field of the business has to be apprehended in order to define the complementation and supplementation between the elements that integrate it. The organization by results needs to be sustained by a strategy that includes both the minimum and the maximal strategies.

The active function, which provides the aesthetics of the structure, is defined by the hyperrealism of the model, which includes the emulation of reality as a business, the functional reality of the elements of the organization and the essential reality of the unified field.

This allows developing a simple manageable model that defines the architecture of the business at a structural level.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/10/turi.pdf

Share

Unicist object driven negotiations to expand businesses

Unicist negotiation describes the nature of expansive negotiations. Expansive negotiations are those that generate additional vital space for the parts involved. Expansive negotiations are those that seek for the expansion of the vital space of the parts included. Defensive negotiations are triggered by a threat that endangers the vital space of the parts included.

Negotiation ContextNegotiations are the actions where the diplomatic power is transformed into concrete value. A negotiation is a process where synergy between parts is achieved finding the complementation and the space where non-conflictive relations are possible.

The purpose of the negotiation context is to produce an evolution conflict that allows building a complementation.

The active function to produce this evolution conflict is the existence of an authority conflict that is necessary to define the “value” of the parts involved in a negotiation.

After the authoritative role of the parts has been accepted an involution conflict begins.

In this involution conflict each part tries to prevail over the other one and finally, the evolution conflict solving is possible after the need to “degrade” the opponent has finished and both parts accept their mutual values.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/09/turi.pdf

Share

Object Driven Marketing: The Integration of Marketing Objects

Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.

Marketing ObjectsThe marketing effectiveness will increase enormously designing and using the appropriate objects for each aspect in the marketing taxonomy.

The use of the commercial, semantic and semiotic objects requires their integration according to the characteristics of the segments they aim at.

Semiotic objects guide the process, semantic objects build the necessary information in the mind of the prospective customers or clients and commercial objects propose the specific ideas that need to be bought.

It has to be considered that the results are produced by their functionality and integration. In order to be meaningful and functional, the segmentation needs to include the hard, functional, psychological and conceptual aspects.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/08/turi.pdf

Share

Start-Up Businesses: Build a brand to ensure success

The objective of a brand is to influence the environment to establish the credibility of a value promise. Therefore the power of a brand defines which level of value promises can be sustained in which context.

Brand PowerConsider that brands are the main catalysts for any action an individual or a company proposes.

Individuals have a brand, groups might have a brand and institutions are based on the power of their brands. We suggest considering this essential approach if you need that your proposals produce effective results.

Brand Power has different segments that allow influencing different activities. These levels of power are basically conditioned by the positioning of the entity and of the individuals who participate in the building of a brand.

These segments are:

  1. Conventional Brand
  2. Guiding Brand
  3. Dominant Brand
  4. Benchmark Brand

Conventional Brand

It is a brand that has the power to identify the entity that is using it.

It provides doubtless information of the category of the value promise implicit in the brand.

Conventional brands are functional for commodities and functional value propositions in demand driven markets.

The power of the brand is given by the attributes that enhance the reliability and accuracy of the fulfillment process.

The iconic symbols are based on a clear perception of the identity of the bearer of the brand.

Guiding Brand

Guiding brands have the power to influence the environment in order to guide it towards an adequate perception of the operational differentiation of the value promise.

The guidance of these brands has to occur using an operational ambiguity, providing alternative ways in order to guide the environment to the best pathway that needs to be the value promise of the bearer.

They work for functional and massive products that are not commodities.

The power of the brand is given by the attributes that enhance the operational innovation capacity and quality assurance.

The iconic symbols are based on the perception of quality.

Dominant Brand

Dominant brands have the power to establish the trends of a market.

They establish a leading position and are perceived as providing a superior value promise than other members of the environment.

They work for differentiated functional products and services and specialty markets. They are necessary for any product or service that requires a high level of commitment in the buying decision.

The power of the brand is given by the influential power in the market.

The perceived attributes are based on the leading attitude that is implicit in the iconic symbols it uses.

Benchmark Brand

Benchmark brands establish the standards of the restricted context of the environment where the entity is active.

They establish the rules that need to be followed by the environment including all the participants.

They are necessary for innovative solutions that change paradigms. These brands are necessary when the differentiation of the value promises require establishing their own credibility and standards.

They are also necessary in all products and services that are within the scope of knowledge businesses.

The power of the brand is based on the credibility of the research and the reliability of the standards.

The perceived attributes are based on the research that underlies them and the iconic symbols it uses need to integrate the expectancy of the future with the reliability of the past.

Conclusion

Brands require being continuously empowered. The use of brands as catalysts diminishes the energy they have. The more a brand is used to sustain a value promise the more investment in its empowerment is needed.

Brands are empowered by the true benefits the environment obtains through the value propositions. These value propositions need to be materialized in an adequate communication that makes the segment feel participating in an expansive role.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist

Share

The Unicist B2B Sales Technologies

The institutional selling process (B2B) integrates institutions, the products/services and the people involved.

The objective of this selling technique is the maximization of results considering that the previous stages of the marketing process have been successfully fulfilled.

It implies that:

1) We are in a known culture.

2) We are in a segment that has been chosen because it includes the potential buyers.

3) The image of the company has been consistently positioned.

4) There has been a successful marketing process to position the product.

5) The sales technique becomes the driver of the sales closing process.

The sales process of standardized products and commodities is simple and can be synthesized in quality, product availability and price and credit management. This is not the case for companies that have not been accepted as regular providers of a market.

Active selling becomes necessary when differentiated products need to be sold, when the company is new in the market or when selling in segments where the brand is not dominant.

The institutional selling technique requires the integration of brand management, marketing mix and sales in order to ensure success.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
http://www.unicist.org/repo/#Unicist

Share

Unicist Thinking: the backbone of Strategy Building

Unicist thinking allows emulating in mind the structure of adaptive aspects of reality in order to manage them. It provides the necessary operating system to manage adaptive systems, expand the boundaries of businesses and infer future scenarios in order to adapt to them.

Unicist thinking is the process that allows developing strategies to assure results, based on an action-reflection-action process while focusing on solutions.

It makes the definition of the nature of reality in a reasonable, understandable and provable way possible.

It is necessary to diagnose, build strategies and design business architectures.

It provides the structure to understand the fundamentals of businesses and integrate the fundamental knowledge with the technical analytical knowledge to make decisions.

The discovery of the unicist thinking approach is based on the discovery of the ontogenetic intelligence of nature and is a demonstration that the dialectical approaches Hegel and Marx developed to explain the evolution of reality are fallacious.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
http://www.unicist.org/repo/#Unicist

Share