Intelligent Systems


Unicist object driven negotiations to expand businesses

Unicist negotiation describes the nature of expansive negotiations. Expansive negotiations are those that generate additional vital space for the parts involved. Expansive negotiations are those that seek for the expansion of the vital space of the parts included. Defensive negotiations are triggered by a threat that endangers the vital space of the parts included.

Negotiation ContextNegotiations are the actions where the diplomatic power is transformed into concrete value. A negotiation is a process where synergy between parts is achieved finding the complementation and the space where non-conflictive relations are possible.

The purpose of the negotiation context is to produce an evolution conflict that allows building a complementation.

The active function to produce this evolution conflict is the existence of an authority conflict that is necessary to define the “value” of the parts involved in a negotiation.

After the authoritative role of the parts has been accepted an involution conflict begins.

In this involution conflict each part tries to prevail over the other one and finally, the evolution conflict solving is possible after the need to “degrade” the opponent has finished and both parts accept their mutual values.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/09/turi.pdf

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Start-Up Businesses: Build a brand to ensure success

The objective of a brand is to influence the environment to establish the credibility of a value promise. Therefore the power of a brand defines which level of value promises can be sustained in which context.

Brand PowerConsider that brands are the main catalysts for any action an individual or a company proposes.

Individuals have a brand, groups might have a brand and institutions are based on the power of their brands. We suggest considering this essential approach if you need that your proposals produce effective results.

Brand Power has different segments that allow influencing different activities. These levels of power are basically conditioned by the positioning of the entity and of the individuals who participate in the building of a brand.

These segments are:

  1. Conventional Brand
  2. Guiding Brand
  3. Dominant Brand
  4. Benchmark Brand

Conventional Brand

It is a brand that has the power to identify the entity that is using it.

It provides doubtless information of the category of the value promise implicit in the brand.

Conventional brands are functional for commodities and functional value propositions in demand driven markets.

The power of the brand is given by the attributes that enhance the reliability and accuracy of the fulfillment process.

The iconic symbols are based on a clear perception of the identity of the bearer of the brand.

Guiding Brand

Guiding brands have the power to influence the environment in order to guide it towards an adequate perception of the operational differentiation of the value promise.

The guidance of these brands has to occur using an operational ambiguity, providing alternative ways in order to guide the environment to the best pathway that needs to be the value promise of the bearer.

They work for functional and massive products that are not commodities.

The power of the brand is given by the attributes that enhance the operational innovation capacity and quality assurance.

The iconic symbols are based on the perception of quality.

Dominant Brand

Dominant brands have the power to establish the trends of a market.

They establish a leading position and are perceived as providing a superior value promise than other members of the environment.

They work for differentiated functional products and services and specialty markets. They are necessary for any product or service that requires a high level of commitment in the buying decision.

The power of the brand is given by the influential power in the market.

The perceived attributes are based on the leading attitude that is implicit in the iconic symbols it uses.

Benchmark Brand

Benchmark brands establish the standards of the restricted context of the environment where the entity is active.

They establish the rules that need to be followed by the environment including all the participants.

They are necessary for innovative solutions that change paradigms. These brands are necessary when the differentiation of the value promises require establishing their own credibility and standards.

They are also necessary in all products and services that are within the scope of knowledge businesses.

The power of the brand is based on the credibility of the research and the reliability of the standards.

The perceived attributes are based on the research that underlies them and the iconic symbols it uses need to integrate the expectancy of the future with the reliability of the past.

Conclusion

Brands require being continuously empowered. The use of brands as catalysts diminishes the energy they have. The more a brand is used to sustain a value promise the more investment in its empowerment is needed.

Brands are empowered by the true benefits the environment obtains through the value propositions. These value propositions need to be materialized in an adequate communication that makes the segment feel participating in an expansive role.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist

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Unicist Family Business Strategies – The Unicist Standard

Business-driven family companies and family-driven companies are highly conditioned by the family archetype of each culture and the solution given to the roles that this fulfills.

In the cultures where the affective predominates over the economic and social role, families that have businesses are highly inefficient and are always at risk as they don’t stabilize as institutions (independently of their members).

In cultures where the roles are balanced, business-driven family companies and family-driven companies are distinct fundamentally for their capacity and speed of growth. Business-driven family companies grow more rapidly.

In cultures where the predominant roles in the family are social insertion and the economic role, families with companies have a powerful influence in the environment. Although structurally they have less capacity to grow, they compensate this with the influence exerted in the environment. In markets with imperfect competition they build very powerful empires.

When we are dealing with business-driven family companies we can state that they are more effective than family-driven companies in the active roles, which are hunting, where one goes out to seek the animal in the market, and agriculture where intensive activities are developed.

An efficiently organized business-driven family company is more effective in passive hunting where it works from the basis of the influence of the family brand, and passive agriculture where extensive is what counts.

Therefore each business-driven family company must know what market niche to occupy where it can best achieve results.

We want to highlight that in marginal markets with highly imperfect competition, these concepts have no effects in reality, which is managed by non-company relationships, where the family-driven company has the weight of the family in that society.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

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The last Unicist Business Residency 2012

The last Unicist Business Residency 2012 is finishing. It implied the implementation of a Market Lab to expand markets.

The technology included in this Residency is based on the integration of image driven marketing, object driven selling and referral based distribution.

This Market Lab is based on the empowerment of the activities the client has been doing during the last decades and upgrading it based on the integration of business objects in order to increase the value added to their customers.

This activity implies a structural change in the market approach in order to ensure the critical mass of the commercial activities.

For obvious reason the activity can be published but not the name of the company who is developing the market expansion.

It is very interesting to access the basics of this activity which can be found at: https://www.unicist.net/partner-news/wp-content/uploads/2012/12/wp_unicist_approach_to_businesses_en.pdf

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

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Unicist Innovations in Businesses

The innovation of the understanding of the difference between enterprising and “entrepreneurial attitude” based on their unicist ontological structure allowed building business objects to manage these different approaches in an adequate way.

The unicist technology defines the adaptive aspects of businesses using ontogenetic maps and introduces objects to save energy and improve the results of business processes. The following description will give the basics of the innovation.

The activities of the Unicist Confederation are expanding based on the introduction of the unicist ontology and business objects driven technologies.

The Object Driven Organization of the adaptive aspects of businesses is the technology included in all the “solutions” for business optimization.

The Confederation itself also uses business objects for its growth. These objects ensure the critical mass of the solutions it provides to the market. Business solutions require the use of driving, catalyzing and gravitational business objects.

1) The business objects are the drivers of the activity providing the solutions that generate significant energy savings and optimization of results to their users.

2) The unicist approach, including diagnoses, strategies and architectures of the solutions is the catalyst of the Confederation’s proposals.

3) The emulation of nature in business is the gravitational object that sustains the activities of the Confederation.

This approach segments the market. Basically, it can be said that the object driven approach is necessary for business expansion and convenient for business administration.

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2012/06/turi.pdf

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Think Green: 30% of energy savings in your business

Energy saving in business implies respecting the nature of each business. Business inventions do not exist, only discoveries are good businesses.

Green thinking implies understanding that each business is a different animal in the forest and that its identification allows developing the business according to its nature saving a large amount of energy that uses to be wasted trying to change what cannot be changed.

The Unicist Standard provides the necessary Unicist Business Objects and unicist object driven technologies to transform the concept of “Green Thinking” into action.

To foster the Natural Organization of Businesses click here:
http://www.unicist.org/unicist_standard.php

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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Learning from Procter & Gamble using the Unicist Standard

The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Microsegmentation: Alliances with Corporations

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Market Labs: Partnering with Family Businesses

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at: https://www.unicist.net/partner-news/wp-content/uploads/2010/03/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Unicist Growth Programs for Family and Start-up Businesses

The Partnering Program is a business agreement between a Company and the Unicist Confederation to develop growth in a specific market.

The Partnering program is based on the use of “Market Laboratories” working as:
a) A promotional activity to increase sales
b) A market monitor to produce feedback

These programs imply real partnering between the participants. Although there is a symbolic down-payment on behalf of the participating company, the benefits are in the sharing of the growth.

This program implies a “back2back” work between the partners. The program includes the use of the necessary technologies to produce growth.

Learn more at: http://www.unicist.net/gp.shtml

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter

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