entrepreneurs


Aesthetics is the core of Steve Jobs' business approach

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic. They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Natural Laws of Price: The Unicist Standard in Strategy

The price has to be consistent with the value of the product.

Peter Belohlavek’s e-book provides the natural laws of business strategy. We strongly recommend downloading and printing this book in order to use it as a bedside book until you manage the natural laws of business strategy.

It will shift your business life.

Some of the laws follow as an example:

  1. Unless a new market is being developed, high value products do not allow developing price strategies.
  2. Price and differentiation strategies generate stereotyped responses of the markets until a change of paradigms is produced in the offer or the demand.
  3. To detect these stereotypes it is necessary to know the stereotypes of consumers’ habits.
  4. The increase of prices produces a contraction of the demand when they are perceived as being significant.
  5. …..

You can access it buying the rights of use of the Unicist Business Search Engine: http://www.unicist.net/ubse.shtml

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Entrepreneurs: Improving the timing for business growth

Entrepreneurs need to be able to have a perfect timing in order to take opportunities. Opportunities are moving, without timing they just vanish.

Taking opportunities implies accelerating when the moment comes. But the acceleration of entrepreneurs needs to be used with reliable business processes in order to ensure success. Improvisation is a timing killer.

Learn more about how timing works at:
http://unicist.info/sdc-en/discovery-of-the-unicist-ontology-of-timing/

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Dealing with Business-wolves

I got trapped while reading about “Business-wolves”, because I found myself reading about many experiences I had in my own business life. And above all, I rediscovered a way to deal with the business-wolves we might be surrounded by every day.

I recommend understanding this phenomenon because business-wolves justify everything they do in order to profit from others.

“If you think you have a business-wolf among your managers you need to bear in mind their fundamentals: 1) profiting without adding value, 2) justifying everything and blaming others for what does not work, 3) exerting power by action or inaction.

Business-wolves have a diabolic dribbling capacity. Just like a basketball player that should not look into the opponents’ eyes, but focus on the ball that is moving, when you face a Business-wolf you should not believe his eyes but focus on the facts that are being produced.

Do not imagine that you can manage them, they use their anti-intelligence. Anti-intelligence is superior to intelligence because it has not ethical inhibitions. You cannot negotiate with them because they will find a justification to avoid their commitment.

The wolf of the little red cap story is an apprentice when compared with a business-wolf. You cannot deal with people who are driven by the Schadensfreude (envy).”

Access the complete metaphor at: http://bit.ly/bUSRl8

Your comments are welcome.

Diana Belohlavek
VP Unicist Knowledge Bank

You can find information on the Unicist Standard in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

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Presentation of the Unicist Standard for Entrepreneurs

The Unicist Standard for Entrepreneurs began as a conceptual business design standard. It uses the Unicist Object Driven Strategy to emulate the structure of nature.

Access the Unicist Standard at: http://unicist.net/entrepreneuring/unicist-standard/

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Press Committee

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The unicist approach to entrepreneuring

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Entrepreneurs are organizations in which the activity is driven by personal and individual goals. Their actions are oriented towards earning value and profit while they are committed to individual and group interests.

Two extreme entrepreneurs

There are two extremely different entrepreneurial projects: the “solo-preneur” and the start-up businesses.
Solopreneurs are individuals who make businesses as lone runners.

Sometimes they are considered as a self-employment. But in fact these are the entrepreneurs that are either:
a)    Survivors who are trying to make a living
b)    Specialists, artists, scientists, professors who have a high personal value in a market

The start up business is an incipient enterprise that necessarily begins to work with an entrepreneurial attitude until “permanence goals” are possible.
When companies “are born”, they are either entrepreneurs or survivors. Survivors usually tend to disappear when a crisis affects their market and they also have great difficulties in managing generational change.

Entrepreneuring strategy

The characteristic of the entrepreneurial attitude is that the maximal strategy is given by a group that is materialistic and ideology driven. That is why entrepreneurs can only do what they “believe” in.
They have a great difficulty to change based on the needs of an environment. The consequence of this is that more than 80% of entrepreneurs disappear from the market within the first two years.
Their minimum strategy is based on a money making attitude and the need to be in power.
Entrepreneurs cannot manage without being in power of the situation they are dealing with. That is why they have great difficulties to grow beyond their own boundaries. But they are extremely powerful in making money within their beliefs.
Entrepreneurs need to transform into enterprises to make a real growth in the market. But they do this only if they are led by someone who is interested in building an enterprise considering the entrepreneurial stage as the first step to do so.

Access more information at:  http://www.unicist.org/deb_i.php

The Editor

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