Business strategy


Unicist Logical Approach: There are no strategies, just strategists

Unicist Ontogenetic Map of Strategic AttitudeThis doesn’t mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they don’t fit into the strategist’s mind.

The Strategic Attitude

The strategic attitude is based on the integration of a value adding attitude and a value earning attitude, in order to adapt to an environment. Both the value adding and the value earning attitude are based on the individual’s ethical intelligence.

There are four different attitudes when dealing with strategic attitudes: Difference makers, Dividers, Adders and Multipliers.

Difference makers

Difference makers have a natural talent to build subjective value in order to increase the valuation of what is being negotiated.

The value they earn is based on the building of a value earning process created upon the value of others.

They are focused on actions driven by strong personal ideas of what they are doing.

Dividers

They are those whose attitude to adapt to reality is based on a dividing attitude.

They are natural developers of alternatives, arguments and any dualistic solution to create a reasonable doubt to generate an empty space in which to find a place to adapt.

They are natural analysts, ideologists and promoters of different solutions within conservative contexts.

Adders

They are those whose natural attitude is to add to a given situation. They are natural positive thinkers who build upon the existing reality.

They do not care to compete with others, because they use others’ ideas. They need to build within a secure environment without changing the category of what they are building upon.

They are natural industrialists and doers.

Multipliers

They are those whose natural attitude is to find the roots of a given reality so as to be able to multiply the results in analogous and homologous fields.

Their capacity of perceiving homologies makes them multipliers. They need to find the nature of “things” in order to multiply.

They are natural discoverers and developers of new paradigms to use them to multiply results.

Conclusions

Understanding the strategy building process helps people to recognize their own strengths and weaknesses when developing strategic planning.  But it also helps to understand competitors’ strategy, based on the knowledge of those who lead their strategies.

Understanding the nature of the strategic approach implies being aware of the strategic attitude, the strategic ideology and the strategic action that prevail in each part.

This knowledge becomes essential for business intelligence to forecast the probable moves and plans of competitors and their consequent antidotes.

As Sun Tzu said:

“If you know the enemy and know yourself, you need not fear the result of hundred battles.  If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.  If you know neither the enemy nor yourself, you will succumb in every battle.”

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2015/06/turi.pdf

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Unicist Business Architecture for Stable Growth

Unicist business architecture is not only a functional architecture, but a structural functionalist approach to businesses.

This is a structural approach because it deals with businesses considered as adaptive systems, which are integrated by interdependent elements that are approached based on their ontological structure.

It is functional because it follows the same ontology of functionality as does functional architecture.

The purpose of unicist business architecture is to define a business model. It implies seeking for an organization by results which is integrated by a market orientation, a business orientation and an orientation towards the use value of products. The purpose has to ensure the utility of the architecture.

The unified field of the business has to be apprehended in order to define the complementation and supplementation between the elements that integrate it. The organization by results needs to be sustained by a strategy that includes both the minimum and the maximal strategies.

The active function, which provides the aesthetics of the structure, is defined by the hyperrealism of the model, which includes the emulation of reality as a business, the functional reality of the elements of the organization and the essential reality of the unified field.

This allows developing a simple manageable model that defines the architecture of the business at a structural level.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/10/turi.pdf

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How to avoid building ephemeral Butterfly Companies

Butterfly Enterprises are businesses that have been built with the implicit “butterfly virus” which kills the business after a conjuncture ended.

Butterfly CompaniesTheir main observable characteristics are the lack of: business planning, ROI, image building and use of adaptive systems. They cannot behave as an adaptive system and depend on the efficacy of their owners.

The research on the nature of the Butterfly Company began in 2001. These companies were named Butterfly because they are extremely beautiful and ephemeral for their owners.

They are companies that disappear when the external conjuncture changes or the owners die.

The companies that die with their owners are family driven companies but not family businesses. They do not exist as independent entities and are part of the ego of their owners. They base their actions on the efficacy of their members and cannot deal with efficiency.

The purpose of “Butterfly Enterprises” is to profit from the market. The conjuncture provides the necessary justification for their actions to obtain profit and the power they exert is put into action by the need to transfer their costs and risks to others. Therefore they cannot develop maximal strategies to grow.

Their transformation into “institutions” demands the upgrade of their technology and the use of Business Objects to integrate efficiency, efficacy and their natural organization to ensure results.

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

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Unicist Solutions: Understanding Pseudo-Complementation

Pseudo complementation is the agreement between parts in which the proponent of the complementation profits from the relationship without providing a benefit or producing any apparent damage for the counterpart. It is based on the integration of the parts where the proponent needs to survive and benefits from the counterpart without harming it.

It is homologous to commensalism in Biology:

Commensalism, in biology, a relation between individuals of two species in which one species obtains food or other benefits from the other without either harming or benefiting the latter. (This kind of relation can be contrasted with mutualism, in which both species benefit.) The commensal (the species that benefits from the association) may obtain nutrients, shelter, support, or locomotion from the host species, which is substantially unaffected. The commensal relation is often between a larger host and a smaller commensal; the host organism is unmodified, whereas the commensal species may show great structural adaptation consonant with its habits, as in the remoras that ride attached to sharks and other fishes.”

The objective of pseudo-complementation is to ensure the survival of the proponents.

This implies that the process needs to generate value for them and sustain the situation in order to ensure survival.

Pseudo-complementation is a natural way to survive in places where over-adaptation is necessary because participants are extremely uncertain or do not have the energy to adapt to the environment.

To develop a pseudo-complementation individuals need to submit to the environment.

To do so in a structural way they need to integrate a submissive attitude with a dominant action in some environment and oppose to aspects in order to avoid the perception of over-adaptation.

This over-adaptive attitude allows them to expand the pseudo-complementation in all those fields in which the counterpart lets them survive.

Their unicist minimum strategy is given by their capacity of finding the adequate justifications and using the necessary power to appropriate value from the counterpart without endangering its existence.

Individuals that develop a pseudo-complementation necessarily need to use psychopathic manipulation to ensure their survival without falling into an anti-complementation attitude.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org

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Unicist Innovations in Businesses

The innovation of the understanding of the difference between enterprising and “entrepreneurial attitude” based on their unicist ontological structure allowed building business objects to manage these different approaches in an adequate way.

The unicist technology defines the adaptive aspects of businesses using ontogenetic maps and introduces objects to save energy and improve the results of business processes. The following description will give the basics of the innovation.

The activities of the Unicist Confederation are expanding based on the introduction of the unicist ontology and business objects driven technologies.

The Object Driven Organization of the adaptive aspects of businesses is the technology included in all the “solutions” for business optimization.

The Confederation itself also uses business objects for its growth. These objects ensure the critical mass of the solutions it provides to the market. Business solutions require the use of driving, catalyzing and gravitational business objects.

1) The business objects are the drivers of the activity providing the solutions that generate significant energy savings and optimization of results to their users.

2) The unicist approach, including diagnoses, strategies and architectures of the solutions is the catalyst of the Confederation’s proposals.

3) The emulation of nature in business is the gravitational object that sustains the activities of the Confederation.

This approach segments the market. Basically, it can be said that the object driven approach is necessary for business expansion and convenient for business administration.

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2012/06/turi.pdf

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About strategies and non influential strategies

Before the unicist strategic approach was developed, the success of business strategies depended basically on the dominance a company had in a market and the personality of the leaders.

The unicist approach to strategy is based on the knowledge of the fundamentals of a business and its environment and the possibilities to influence the market to expand the vital space of a company.

“This doesn’t mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they don’t fit into the strategist’s mind.

Every business requires a specific strategic attitude, ideology and action. When the requirements of a business fit into the capacity of a strategist, Sun Tzu’s concept comes true:

If you know the enemy and know yourself,
you need not fear the result of hundred battles.
If you know yourself but not the enemy,
for every victory gained you will also suffer a defeat.
If you know neither the enemy nor yourself,
you will succumb in every battle.”
 

Access it at:
www.unicist.com/books-pages/en/unicist_ontologies_business_strategy_en7s.php
First you need to register: www.unicist.com

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2012/04/turi.pdf

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Learning from Procter & Gamble using the Unicist Standard

The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Unicist Market Labs: Partnering with Family Businesses

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at: https://www.unicist.net/partner-news/wp-content/uploads/2010/03/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Trends: Unicist Lifestyle Segmentation and Evolution

Unicist LifestylesLifestyle segmentation underlies human behavior. Lifestyles establish the parameters of normality and the “ethical mask” of a society. Describing the lifestyles of a country permits establishing the limits within which segmentations can work. Only in the case of basic human needs lifestyles are not a limit but only a gravitational force.

The unicist lifestyle segmentation is analogous to the VALS segmentation of SRI. But, while VALS uses psychology to segment people according to their distinct personality traits, Unicist Lifestyle Segmentation uses anthropological invariables and country archetypes to segment people.

Unicist Lifestyles

Lifestyles are the archetypical behavior patterns of a society and its members. These archetypes serve a group as automatisms to carry out the everyday activities that are functional to that society’s purpose.

Hence, lifestyles are the result of the integration of a society’s collective unconscious with its archetype, which define different ways of facing reality.

Archetypes resolve the weaknesses of a social group by turning uncertainties into assertive answers which guarantee the success of individual and social purposes.

An individual’s lifestyle makes him acceptable and functional to the society’s needs. It also allows him to find groups of identification across different cultures or communities.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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The Unicist Standard needs to be a Rolls-Royce

Benchmarking Rolls-Royce is necessary for all those products or activities that are considered prestigious by the community and that need to sustain their seeking for perfection to achieve their credibility in the market.

In the following lines you can find the answers to the questions posed in this previous post:
http://www.unicist.net/partners-news/benchmarking-is-the-unicist-standard-a-rolls-royce/

A Rolls-Royce is an extremely prestigious car because it has extreme functionality, quality, added value and reliability.

The integration of these four extreme characteristics makes its positioning as a prestigious car possible.

The purpose of a “Rolls-Royce” is to satisfy the feeling of having achieved perfection. Perfection is considered as something that satisfies 100% the expectancy of the buyer. This means that a “Rolls-Royce” satisfies the needs of the buyer considered as an individual, as part of a group and within her/his social environment.

Every activity or product that requires perfection, in the above described sense, needs to position as a “Rolls-Royce”.  This can be frequently seen in medicine, in politics, in strategy, and in all those fields where the value added is extreme and extreme reliability is expected.

The extreme functionality mentioned above has two aspects. It has to be extremely functional as a device but also extremely functional in its operation. This implies that no one can expect a superior functionality in the market.

The need for extreme quality implies extreme quality assurance and extreme control. Thus reliability and extreme added value are sustained.

Therefore the process of Rolls-Royce building includes an extremely strict concept, its update in the field of scientific possibilities, the management of all the techniques necessary to achieve perfection and last, but not least, the necessary art to make the perfection perceivable by the community.

Rolls-Royce building and positioning is not a question of choice. It is a question of beliefs. But it needs to be said that this does not guarantee success in business.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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