Business Objects


Unicist Logical Approach: There are no strategies, just strategists

Unicist Ontogenetic Map of Strategic AttitudeThis doesn’t mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they don’t fit into the strategist’s mind.

The Strategic Attitude

The strategic attitude is based on the integration of a value adding attitude and a value earning attitude, in order to adapt to an environment. Both the value adding and the value earning attitude are based on the individual’s ethical intelligence.

There are four different attitudes when dealing with strategic attitudes: Difference makers, Dividers, Adders and Multipliers.

Difference makers

Difference makers have a natural talent to build subjective value in order to increase the valuation of what is being negotiated.

The value they earn is based on the building of a value earning process created upon the value of others.

They are focused on actions driven by strong personal ideas of what they are doing.

Dividers

They are those whose attitude to adapt to reality is based on a dividing attitude.

They are natural developers of alternatives, arguments and any dualistic solution to create a reasonable doubt to generate an empty space in which to find a place to adapt.

They are natural analysts, ideologists and promoters of different solutions within conservative contexts.

Adders

They are those whose natural attitude is to add to a given situation. They are natural positive thinkers who build upon the existing reality.

They do not care to compete with others, because they use others’ ideas. They need to build within a secure environment without changing the category of what they are building upon.

They are natural industrialists and doers.

Multipliers

They are those whose natural attitude is to find the roots of a given reality so as to be able to multiply the results in analogous and homologous fields.

Their capacity of perceiving homologies makes them multipliers. They need to find the nature of “things” in order to multiply.

They are natural discoverers and developers of new paradigms to use them to multiply results.

Conclusions

Understanding the strategy building process helps people to recognize their own strengths and weaknesses when developing strategic planning.  But it also helps to understand competitors’ strategy, based on the knowledge of those who lead their strategies.

Understanding the nature of the strategic approach implies being aware of the strategic attitude, the strategic ideology and the strategic action that prevail in each part.

This knowledge becomes essential for business intelligence to forecast the probable moves and plans of competitors and their consequent antidotes.

As Sun Tzu said:

“If you know the enemy and know yourself, you need not fear the result of hundred battles.  If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.  If you know neither the enemy nor yourself, you will succumb in every battle.”

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2015/06/turi.pdf


Natural Organization: the use of Unicist Business Objects

Unicist Business Objects are adaptive systems that are designed to produce a predefined result in a process. By definition they deal with the adaptive aspects of businesses. They are unnecessary in administrative systems.

Not everyone can design an object, but everyone who recognizes its functionality within a process can use it.

The autopilot of an airplane can be activated without knowing how it was built but it is necessary to know how it works and the limits of its functionality.

There are five unicist business objects which are: the drivers, the entropy inhibitors, the inhibitors, the catalysts and the gravitational objects.

The first three ones belong to the process of a system while the catalysts are part of the restricted context and the gravitational objects belong to the wide context of a system.

Objects can be designed integrating these three functions as part of their functionality or they can exist as three different objects to provide the driving, inhibiting and entropy inhibiting functions in a process.

Catalysts and gravitational objects are not part of the system. If one integrates them into the system, these objects do not work as such and destroy the system’s functionality.

The use of business objects requires individuals who understand the business processes in order to use the objects and replace them when their functionality has been exceeded.

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org


Unicist Business Architecture for Stable Growth

Unicist business architecture is not only a functional architecture, but a structural functionalist approach to businesses.

This is a structural approach because it deals with businesses considered as adaptive systems, which are integrated by interdependent elements that are approached based on their ontological structure.

It is functional because it follows the same ontology of functionality as does functional architecture.

The purpose of unicist business architecture is to define a business model. It implies seeking for an organization by results which is integrated by a market orientation, a business orientation and an orientation towards the use value of products. The purpose has to ensure the utility of the architecture.

The unified field of the business has to be apprehended in order to define the complementation and supplementation between the elements that integrate it. The organization by results needs to be sustained by a strategy that includes both the minimum and the maximal strategies.

The active function, which provides the aesthetics of the structure, is defined by the hyperrealism of the model, which includes the emulation of reality as a business, the functional reality of the elements of the organization and the essential reality of the unified field.

This allows developing a simple manageable model that defines the architecture of the business at a structural level.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/partner-news/wp-content/uploads/2014/10/turi.pdf


Start-Up Businesses: Build a brand to ensure success

The objective of a brand is to influence the environment to establish the credibility of a value promise. Therefore the power of a brand defines which level of value promises can be sustained in which context.

Brand PowerConsider that brands are the main catalysts for any action an individual or a company proposes.

Individuals have a brand, groups might have a brand and institutions are based on the power of their brands. We suggest considering this essential approach if you need that your proposals produce effective results.

Brand Power has different segments that allow influencing different activities. These levels of power are basically conditioned by the positioning of the entity and of the individuals who participate in the building of a brand.

These segments are:

  1. Conventional Brand
  2. Guiding Brand
  3. Dominant Brand
  4. Benchmark Brand

Conventional Brand

It is a brand that has the power to identify the entity that is using it.

It provides doubtless information of the category of the value promise implicit in the brand.

Conventional brands are functional for commodities and functional value propositions in demand driven markets.

The power of the brand is given by the attributes that enhance the reliability and accuracy of the fulfillment process.

The iconic symbols are based on a clear perception of the identity of the bearer of the brand.

Guiding Brand

Guiding brands have the power to influence the environment in order to guide it towards an adequate perception of the operational differentiation of the value promise.

The guidance of these brands has to occur using an operational ambiguity, providing alternative ways in order to guide the environment to the best pathway that needs to be the value promise of the bearer.

They work for functional and massive products that are not commodities.

The power of the brand is given by the attributes that enhance the operational innovation capacity and quality assurance.

The iconic symbols are based on the perception of quality.

Dominant Brand

Dominant brands have the power to establish the trends of a market.

They establish a leading position and are perceived as providing a superior value promise than other members of the environment.

They work for differentiated functional products and services and specialty markets. They are necessary for any product or service that requires a high level of commitment in the buying decision.

The power of the brand is given by the influential power in the market.

The perceived attributes are based on the leading attitude that is implicit in the iconic symbols it uses.

Benchmark Brand

Benchmark brands establish the standards of the restricted context of the environment where the entity is active.

They establish the rules that need to be followed by the environment including all the participants.

They are necessary for innovative solutions that change paradigms. These brands are necessary when the differentiation of the value promises require establishing their own credibility and standards.

They are also necessary in all products and services that are within the scope of knowledge businesses.

The power of the brand is based on the credibility of the research and the reliability of the standards.

The perceived attributes are based on the research that underlies them and the iconic symbols it uses need to integrate the expectancy of the future with the reliability of the past.

Conclusion

Brands require being continuously empowered. The use of brands as catalysts diminishes the energy they have. The more a brand is used to sustain a value promise the more investment in its empowerment is needed.

Brands are empowered by the true benefits the environment obtains through the value propositions. These value propositions need to be materialized in an adequate communication that makes the segment feel participating in an expansive role.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. http://www.unicist.org/repo/#Unicist


How to avoid building ephemeral Butterfly Companies

Butterfly Enterprises are businesses that have been built with the implicit “butterfly virus” which kills the business after a conjuncture ended.

Butterfly CompaniesTheir main observable characteristics are the lack of: business planning, ROI, image building and use of adaptive systems. They cannot behave as an adaptive system and depend on the efficacy of their owners.

The research on the nature of the Butterfly Company began in 2001. These companies were named Butterfly because they are extremely beautiful and ephemeral for their owners.

They are companies that disappear when the external conjuncture changes or the owners die.

The companies that die with their owners are family driven companies but not family businesses. They do not exist as independent entities and are part of the ego of their owners. They base their actions on the efficacy of their members and cannot deal with efficiency.

The purpose of “Butterfly Enterprises” is to profit from the market. The conjuncture provides the necessary justification for their actions to obtain profit and the power they exert is put into action by the need to transfer their costs and risks to others. Therefore they cannot develop maximal strategies to grow.

Their transformation into “institutions” demands the upgrade of their technology and the use of Business Objects to integrate efficiency, efficacy and their natural organization to ensure results.

Diego Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org


The last Unicist Business Residency 2012

The last Unicist Business Residency 2012 is finishing. It implied the implementation of a Market Lab to expand markets.

The technology included in this Residency is based on the integration of image driven marketing, object driven selling and referral based distribution.

This Market Lab is based on the empowerment of the activities the client has been doing during the last decades and upgrading it based on the integration of business objects in order to increase the value added to their customers.

This activity implies a structural change in the market approach in order to ensure the critical mass of the commercial activities.

For obvious reason the activity can be published but not the name of the company who is developing the market expansion.

It is very interesting to access the basics of this activity which can be found at: https://www.unicist.net/partner-news/wp-content/uploads/2012/12/wp_unicist_approach_to_businesses_en.pdf

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org


Unicist metamodels – Design globally, operate locally

Business Fundamentals are cross-cultural which implies that they define the essential aspects of business that transcend frontiers.

The building of global design based on the fundamentals of a business to allow local adaptation according to the characteristics of a culture is the most effective way to manage businesses when their adaptive aspects are dominant.

When their administrative aspects prevail there is no need for local adaptation beyond respecting the characteristics of the culture.

“Nature is “the conceptual benchmark” for business management. On the one hand, nature is organized by objects (see Glossary). Trees, grass, animals, are “objects”. On the other hand, nature designs globally and operates locally.

Charles Darwin demonstrated the adaptation process of species that, having the same structural constitution, develop adaptive changes to live in a certain environment.

It is necessary to comprehend that the evolution of species has a materialistic origin.

What we are presenting in this book is the nature of business organization laying the fundamentals for global design.

The object-driven organizational design establishes the structure to develop adaptive behaviors in local environments.

The unicist natural organization has the same conceptual structure as nature:

1)      It is object-driven: this implies that organizations are integrated by interdependent objects and processes.

2)      It is market-oriented: market orientation is homologous to ecology.

3)      It ensures evolution: based on its implicit continuous improvement model.

4)      It sustains the evolution of species: each institution is a species in itself. Species grow because the energy they receive from the environment is higher than the cost of the energy they deliver.

5)      It is based on competition: only competition ensures the evolution of the ecosystem.

Understanding nature helps to understand the unicist approach to organizational design.”

Access the content of the book “Unicist Business Strategy” at the Unicist Library:
http://www.unicist.com/books-pages/en/unicist_business_strategy_en2.php

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2012/05/turi.pdf


Benchmarking Procter & Gamble: Unicist Innovation

Procter & Gamble is a world leader in innovation. This allows learning from P&G how to manage innovation to make it successful in the markets.

The Unicist Standard includes a fundamental approach to deal with innovations that allows integrating fundamentals with technical analytical knowledge to produce successful innovations.

The question we are posing is: Which are the fundamentals of innovation?

You can find information on how Procter & Gamble deals with innovations presented by Robert Bob McDonald, COO of Procter & Gamble. There are two short presentations at:

http://www.youtube.com/watch?v=ycMXZDybhlw
http://www.youtube.com/watch?v=x93YopVXJSM

In one week you will find a response to the fundamentals of innovation on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Microsegmentation: Alliances with Corporations

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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