Business Coaching

Traditional “coaching” and “business coaching” are two different “species”

The Unicist Ontology of Business Coaching & CounselingTraditional “coaching” and “business coaching” are two different “species” in the world. While traditional “coaching” has a unique client, the “coachee”, business coaching manages three simultaneous clients: the business, the “coachee” and the projects. The comparison of the description of both types of coaching clarifies the structural difference.

International Coach


“A Coach is your partner in achieving your personal goals, your champion during turnaround, your trainer in communication and life skills, your sounding board when making choices, your motivator when strong actions are called for, your unconditional support when you take a hit, your mentor in personal development, your co-designer when developing an extraordinary project, your beacon during stormy times, your wake-up call if you don’t hear your own, and most importantly: your partner in living the life you know you’re ready for, personally and professionally.“

Thomas Leonard

Unicist Association for Business Coaching and Counseling

The Unicist Business Coaching is a knowledge business for doers that is developed by doers. UBC assumes a catalyzing role in business. The UBC has three integrated simultaneous clients: the Company, the Coachee and the Projects. It provides the necessary conceptual knowledge that allows managing the fundamentals of business processes to ensure the achievement of the business goals that have been established. This role requires that coaches assume the responsibility for the necessary fallacy avoidance that ensures results. Unicist business coaches provide the necessary conceptual knowledge to the clients by using knowledge objects that guide the coachees in the process of transforming conceptual knowledge into results. Business coaching agreements can be made based on fixed fees or success fees.

The Unicist Research Institute
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Academic Committee

Difference between Business Coaching and Executive Coaching

The difference between both types of coaching is given by the focus of their activity. While executive coaching is centrally focused on the internal time of the coachees, the business coaching is focused on the integration of the business technologies, the synchronicity of processes and the time management of the coachee (internal time).

Unicist Business Coaching

The fees per hour of a business coach are three times the fees of an executive coach because they include business technologies that were developed at The Unicist Research Institute. These technologies are provided as part of the service with no additional cost to the clients.

That is why the economic value of a business coaching process is notoriously higher than the economic value of executive coaching.

Business coaching implies assuming the responsibility of introducing technologies that allow upgrading the productivity and quality of business processes. In other words, business coaching is focused on results and growth.

It requires being able to diagnose the possibilities of the business, of the projects that are managed and of the coachee. A business coaching process can only be proposed when the diagnoses show that concrete results can be achieved.

Business coaching has to work as a catalyst that accelerates business processes while it inhibits their entropy. This implies that “coaching” can not be part of the system of a company. It is just an external catalyst. The success of a business coach is given by the results produced by the technologies that have been introduced.

On the one hand, business coaches need to have the concepts of the business, of the business functions and of the talents of the coachees. On the other hand, coaches only have to manage the talents of the coachees.

The “Business Coaches” and the “Executive Coaches” are two different species in the business world.

Peter Belohlavek