Before the unicist strategic approach was developed, the success of business strategies depended basically on the dominance a company had in a market and the personality of the leaders.
The unicist approach to strategy is based on the knowledge of the fundamentals of a business and its environment and the possibilities to influence the market to expand the vital space of a company.
“This doesn’t mean that there are no objective aspects of strategy. It means that the necessary objective aspects of a strategy do not exist if they don’t fit into the strategist’s mind.
Every business requires a specific strategic attitude, ideology and action. When the requirements of a business fit into the capacity of a strategist, Sun Tzu’s concept comes true:
If you know the enemy and know yourself,
you need not fear the result of hundred battles.
If you know yourself but not the enemy,
for every victory gained you will also suffer a defeat.
If you know neither the enemy nor yourself,
you will succumb in every battle.”
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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2012/04/turi.pdf