Monthly Archives: March 2016

Traditional “coaching” and “business coaching” are two different “species”

The Unicist Ontology of Business Coaching & CounselingTraditional “coaching” and “business coaching” are two different “species” in the world. While traditional “coaching” has a unique client, the “coachee”, business coaching manages three simultaneous clients: the business, the “coachee” and the projects. The comparison of the description of both types of coaching clarifies the structural difference.

International Coach


“A Coach is your partner in achieving your personal goals, your champion during turnaround, your trainer in communication and life skills, your sounding board when making choices, your motivator when strong actions are called for, your unconditional support when you take a hit, your mentor in personal development, your co-designer when developing an extraordinary project, your beacon during stormy times, your wake-up call if you don’t hear your own, and most importantly: your partner in living the life you know you’re ready for, personally and professionally.“

Thomas Leonard

Unicist Association for Business Coaching and Counseling

The Unicist Business Coaching is a knowledge business for doers that is developed by doers. UBC assumes a catalyzing role in business. The UBC has three integrated simultaneous clients: the Company, the Coachee and the Projects. It provides the necessary conceptual knowledge that allows managing the fundamentals of business processes to ensure the achievement of the business goals that have been established. This role requires that coaches assume the responsibility for the necessary fallacy avoidance that ensures results. Unicist business coaches provide the necessary conceptual knowledge to the clients by using knowledge objects that guide the coachees in the process of transforming conceptual knowledge into results. Business coaching agreements can be made based on fixed fees or success fees.

The Unicist Research Institute
We hope this is helpful.

Academic Committee