Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.
The use of the commercial, semantic and semiotic objects requires their integration according to the characteristics of the segments they aim at.
Semiotic objects guide the process, semantic objects build the necessary information in the mind of the prospective customers or clients and commercial objects propose the specific ideas that need to be bought.
It has to be considered that the results are produced by their functionality and integration. In order to be meaningful and functional, the segmentation needs to include the hard, functional, psychological and conceptual aspects.
NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.