The business attitude is what defines at an operational level the possibilities for business growth.
The need of doing what is necessary always implies an investment both at an institutional and at a personal level.
The process needs to be managed before it is implemented which necessarily implies investing time in learning to manage ontogenetic maps and defining operational processes based on conceptual knowledge.
When there is no institutional and personal attitude to invest, what will be done is what can be done; it will inevitably drive toward avoiding the introduction of the changes that generate growth. It is noticeable that small organizations naturally tend to do what they can do and large or start-up organizations are aware that they need to do what needs to be done.
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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. https://www.unicist.net/partner-news/wp-content/uploads/2013/10/turi.pdf