Monthly Archives: April 2011

Using Gravitational Business Objects to build growth

The use of Gravitational Business Objects helps to build the power of the organization. Gravitational Objects impose an authoritative context in order to foster freedom of individuals and provide a framework of security to influence individuals’ actions.

They need to be based on a subliminal design and an adequate level of participation in order to ensure that leadership can be accepted. They represent the wide context that influences the restricted context and thus the system.

An example of a gravitational object is the use of Corporate Universities to provide upgrades to members of the market. But these Corporate Universities need to work at a higher academic level than the one necessary to manage the processes and objects of a system.

You can see a gravitational object working at:

They need to be separated from the catalysts and from the objects of the system in order to work independently from them.

Other examples are the philanthropic activities of corporations.
Every type of object requires using a semiotic and semantic approach in order to fulfill its function.

The purpose of Gravitational Objects is to ensure an authoritative environment without generating a rebellion during the process. This requires the use of subliminal language.

It has to be considered that gravitational objects need to integrate the system with the wide context where it works. Therefore, it is necessary to manage the scenario of the activity which implies dealing with conceptual ethics.

Stagnant Survivors: The gravitational objects killers

Stagnant survivors are individuals who do business transferring cost and risks to third parties.

The stagnated status is based on a fallacious utopia that justifies their actions and forces them to exert power while they appropriate the value they need to feel comfortable.

The justifications are built upon fallacies to sustain their actions, beliefs and needs.

These fallacies are built using the “anti-intelligence” and “anti-intuition”; the higher the IQ the more consistent the fallacies are. They are in fact built to justify immoral or amoral actions without feeling responsible for them.

Power is exerted in three ways depending on the role they adopt:

Savior: The power of Guilt
Pursuer: The power of Fear
Victim: The power of Pity

This power exertion provokes the reactions of the environment and endless conflicts.

The rotation of these roles avoids that stagnant survivors perceive that they provoke the conflicts and generates the perception of being a victim of the environment.

The appropriation of value by stagnant survivors is endless; because having no adapted place in the environment, their needs are endless.

All the materialistic, rational and emotional values they are given by others have no meaning for them and are disregarded.


A Unicist Object Driven Organization is a model that, according to the predefined objectives, designs the necessary processes and uses and reuses business objects to produce the expected results.

Small businesses are naturally driven by stagnant survivors. They are functional to their existence. Small businesses need heroic cost and risk transferring actions in order to ensure the cash flow.

The use of catalyzing and gravitational objects is basic if the objective is the building of a large business. Stagnant survivors cannot use catalysts because they are built using ambiguous language. Gravitational objects cannot be recognized by them because they hinder the exertion of power and are built to add value, earning the counterpart, and not to appropriate value.

We strongly recommend to all those who need to grow, or are in a start-up business to use the object driven organizational model using business objects including catalyst to influence the speed of the business and gravitational objects to build the power of the organization.

Learn more about the trend of ontology based solutions for businesses:

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Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches in complexity science, until September 2010,  applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.