Virtual marketplaces in B2B are based on the integration of virtual professional relationship building approaches with personal relationship management to expand sales or build new market channels.
This technology was developed to deal with supply driven markets, differentiated value propositions and innovations. Virtual marketplaces are a marketing approach that becomes feasible due to the era of participation that was triggered by the expansion of social networks.
The building of virtual marketplaces requires integrating the market segmentation with the segmentation of media to use segmented marketing objects to influence buying decisions. Virtual Marketplaces are the most effective marketing approach that requires the use of segmented commercial and semantic objects and the use of catalysts and brand power to ensure influencing the buying process.
The implementation process of unicist technologies is made by development groups integrated by members of the Unicist Confederation and of the clients. These development groups use a prototyper provided by The Unicist Research Institute. This process is managed by the Unicist Corporate University that assumes the responsibility of providing the unicist technologies to the participants, guides the development of the solution and ensures its functionality. If needed, the development of the solution can be outsourced to a Partner of the Unicist Confederation.
The Virtual Object driven Marketing empowers the adaptiveness of marketing processes. It has been developed to include the use of objects in the buying process to ensure its critical mass.
These objects produce basically three noticeable effects:
1) They allow having the necessary critical mass to trigger the buying process.
2) They accelerate the marketing process, which shortens the time between the marketing stimuli and the buying action.
3) Saving energy in the marketing process, which makes it more efficient.
There are 8 central aspects that sustain the use of Unicist Object Driven Marketing technologies to foster market expansion. Unicist Object Driven Marketing is supported by the use of commercial objects, semantic objects, semiotic objects and functional, psychological, conceptual and lifestyle segmentations as well as adaptive CRMs.
The Unicist Semiotic Research methodology (USR) is applied to evaluate websites, documents, proposals, advertising and any other virtual communication where people are being influenced.
The USR methodology is implemented through the activity of two types of groups:
a) The internal Knowledge Groups, which are necessary to define the implicit weaknesses included in the conceptual design of the value propositions.
b) The Unicist Semiotic Groups that integrate members of the environment to detect the perception of the implicit weaknesses of the value propositions.
While denotations define the operational straightforward communication, connotations define the essential and subliminal aspects of any communication.
The Unicist Semiotic Research methodology is necessary to be used to organize virtual communication processes, to use virtual business and commercial objects, develop Internet marketing and manage virtual marketplaces.
The unicist approach to B2B marketing is based on segmenting the companies while, within such companies, the B2C segmentation is used to segment the individual participants in a commercial process.
The B2B marketing process has been specially designed for supply driven markets, although it is fully applicable to demand driven markets considering that in this case it is necessary to sustain significant product/service differentiations.
The use of B2B marketing implies:
1) Knowing the actual functional needs of a specific client considering the characteristics of the industry and its conjuncture.
2) Having evaluated the maturity of the business processes and confirmed its compatibility with the value proposition.
3) Having identified the type of relationships the potential customer establishes with its providers.
4) Having confirmed that the essential attributes of the value propositions are a real catalyst for the business processes of the prospect.
5) Having identified the business positioning of the prospect and confirmed that it is compatible with the positioning of the provider.
Unicist Corporate Universities (UCU) were designed to build asymmetric complementation to accelerate the B2B market growth of innovative, knowledge and functional products and services. They are the natural approach to expand the boundaries of supply driven markets that are based on high value propositions.
Corporate Universities that provide the conceptual knowledge that underlies the value propositions are a natural tool to develop asymmetric complementation. This programs need to provide actual conceptual solutions for the problems the market needs to solve.
|Unicist Technologies Used||Level 1||Level 2||Level 3||Level 4||Level 5|
|Unicist Behavioral Marketing|
|Unicist Commercial Objects|
|Unicist Semantic Objects|
|Unicist Pilot Testing|
The Unicist Research Institute has developed Business Objects that allow emulating the organization of nature minimizing the energy consumed to generate value.
Unicist Business Objects are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.
Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
The concept of technologies as a service was developed to make unicist business technologies accessible to all companies, because there is no need to invest in technologies since they are paid by the results they produce. Unicist business technologies have been developed to deal with the concepts of businesses emulating the organization of nature. These technologies are based on the management of the fundamentals of business, integrating this knowledge with the technical-analytical knowledge to upgrade and optimize business processes. The unicist technologies were developed to manage the adaptive aspects of businesses where it is necessary to manage the fundamentals to produce results.
The Unicist Corporate University is organized to provide the necessary education to manage the unicist technologies as a service and to manage their implementation.
Technologies as a service uses the outsourcing of services, where the new technologies are applied, as the way to introduce the innovation. This outsourcing simplifies the introduction of the technologies and accelerates the speed of implementation. Any new technology implies a change of processes that requires a change of roles that drives towards a change of habits. This is a process that requires time. The outsourcing process is what gives the organization the necessary time to manage the change of habits.
Unicist Virtual Collaboration defines the framework of the program. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. This approach simplifies the processes using destructive pilot tests that sustain on the one hand the learning processes and, on the other hand, ensure the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.
If you are interested in learning more, you can become a visitor of the Unicist School and download a consultation book on any of the main unicist technologies, that allows you to develop a pilot test of their application. The Unicist School, based on the unicist paradigm shift, promotes structural solutions to deal with the evolution of adaptive environments.
Complementation building is the core of any commercial action. But the use of virtual communication, including social networks, requires building an asymmetric complementation based on the capacity of influencing the environment through differentiated value generation and delivery. Complementation requires being driven by a value adding ethics. The final purpose is the generation of added value, which becomes possible when the necessary reliable knowledge is available and its functionality allows earning the necessary value that allows growth.
Internet needs to be considered as an environment that establishes a context that allows fostering complementation. It also sustains virtual collaboration, which drives towards establishing actual business relationships. Internet, as an entity, is considered to have an artificial life because, as a timeless organization, it has a life of its own, and grows and evolves as a “virtual emulation of the world”.
It evolved to become the first global, bottom-up built, democratic, multi-minorities organized entity that emulates the world providing a reliable environment.
• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam
• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods