Benefits of Object Conceptual Marketing
Unicist conceptual marketing increases +25% the marketing effectiveness, accelerating the buying processes and saving energy based on the use of business objects and a unicist ontology based segmentation. These objects produce basically three noticeable effects:
The Unicist Conceptual Marketing Technology, that is provided as a service, is a behavioral approach and an object driven approach. It provides structural solutions that are based on the unicist segmentation model and the use of marketing objects. The unicist marketing approach is based on the unicist conceptual segmentation model that allows managing the influence of the Conceptual Short-Term Memory (CSTM) that triggers all buying processes.
The main applications deal with the development of new market segments, new distribution channels, global and regional markets, virtual marketplaces and the development of maximal and minimum strategy driven marketing actions.
It is based on the discovery of how human intelligence deals with buying decisions and of the unicist segmentation model. It includes commercial objects, semantic objects and semiotic objects to guide the buying processes. It allows developing automated segmented adaptive marketing processes.
On the one hand, it uses the unicist segmentation model to establish customer profiles for both in B2B and B2C markets. On the other hand, it uses marketing objects to empower the influence on the buying processes.
The unicist conceptual marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes.
The Unicist Conceptual Management approach uses Unicist Logical Tools that are based on a triadic approach to deal with the dynamics of the business functions that allow building structural solutions and makes the management of adaptive systems possible.
There are different types of tools to develop strategies and architectures. The available tools are:
It defines the root-causes and root-drivers of the buying processes including the conceptual and the functional and psychological drivers. The fact that unicist concepts and fundamentals define root-causes, was confirmed after more than 20 years of research and application in the social, institutional and individual fields. Its predecessor was Dr. Ishikawa with the root-cause diagram that manages fundamentals to deal with root-causes in the industrial field. The Unicist Approach has an extreme added value in marketing. It allows managing root-causes to develop structural expansive solutions.
It defines the concepts that drive the actions of the different segments of the market and the segmented proposals and actions to be developed. The unicist conceptual design is used to ensure results in adaptive environments by managing the fundamentals of the solutions, defining the necessary functions that are integrated as a unified field, and ending with the definition of a dynamic process architecture. It includes the design of the roles that participate and the different types of business objects that are used to achieve the necessary results. The conceptual design ensures the functionality of a solution.
The concept of technologies as a service was developed to make unicist business technologies accessible to all companies, because there is no need to invest in technologies since they are paid by the results they produce.
Four central aspects sustain the use of Unicist Conceptual Marketing technologies to foster market expansion. Unicist Conceptual Marketing is supported by the use of commercial objects, semantic objects, semiotic objects and branding objects.
Unicist commercial objects are implemented to install ideas in the mind of the potential customers. This implies that they are designed to sustain the marketing process of products and services that are being proposed and not just respond to the demand of a market.
Semantic objects are used to install meaningful knowledge in the market. They are necessary to sustain differentiated or innovative value propositions. Semantic objects are messages that use figurative communication to build meaningful knowledge.
Semiotic objects are installed to guide buying processes. They are functional in rational buying processes where the potential customer needs to evaluate what is being proposed. They are necessary in the market of specialties, high value products and services and innovative solutions.
Branding objects are used to foster a generic buying intention (goodwill) in the mind of potential buyers. The brand power is the catalyst of commercial actions. The purpose of the branding objects will have been achieved when the potential buyers enter a comfort zone during the buying process.
The implementation of the use of profiles is extremely more effective when commercial, semantic and semiotic objects are used in the marketing process. This requires covering the different functionalities of the marketing process.
These functionalities are covered by driving objects to guide the buying processes, inhibiting objects to avoid misjudgments and entropy inhibiting objects to sustain the buying process.
The catalyzing objects are used to accelerate decisions and to avoid doubts and the gravitational objects sustain the credibility of the entire marketing process.
Unicist Conceptual Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the client and expand the markets.
The unicist segmentation model includes all the levels of processes that happen in the consumer’s mind when making a purchasing decision. The output of the unicist segmentation are profiles that allow defining the necessary marketing strategy to influence them.
Unicist Conceptual Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.
This technology increases the effectiveness of the marketing actions, through the improvement of the functionality in the design and selection of the appropriate objects for each aspect in the marketing process.
The Unicist Research Institute has developed Business Objects that allow emulating the organization of nature minimizing the energy consumed to generate value.
Unicist Business Objects are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.
Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
The implementation process of unicist technologies is developed using unicist concepts and fundamentals to define the root-causes of the problems that are being solved and the root-drivers of the solutions. The R&D groups, integrated with members of the clients, use a prototyper provided by The Unicist Research Institute. This process is managed by the Unicist Corporate University that assumes the responsibility of providing the unicist technologies to the participants, guides the development of the solution and ensures its functionality. If needed, the development of the solution can be outsourced to a Partner of the Unicist Confederation.
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