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Unicist Object Driven Marketing

Main Applications:

  • Development of new market segments
  • Development of new distribution channels
  • Development of global and regional markets
  • Development of virtual marketplaces
  • Development of maximal and minimum strategy driven marketing actions

The Unicist Marketing Technology, that is provided as a service, is a behavioral approach and an object driven approach.

It provides structural solutions that are based on the unicist segmentation model and the use of marketing objects. The unicist marketing approach is based on the unicist conceptual segmentation model that allows managing the influence of the Conceptual Short-Term Memory (CSTM) that triggers all buying processes.

On the one hand, it includes four types of segmentations: the functional, the psychological, the conceptual and the lifestyles segmentations, to establish customer profiles for both in B2B and B2C markets.

On the other hand, it uses commercial, semantic and semiotic objects to empower the influence on the buying processes.


The implementation process of unicist technologies is made by development groups integrated by members of the Unicist Confederation and of the clients. These development groups use a prototyper provided by The Unicist Research Institute. This process is managed by the Unicist Corporate University that assumes the responsibility of providing the unicist technologies to the participants, guides the development of the solution and ensures its functionality. If needed, the development of the solution can be outsourced to a Partner of the Unicist Confederation.

The Pillars of Unicist Object Driven Marketing

Four central aspects sustain the use of Unicist Object Driven Marketing technologies to foster market expansion. Unicist Object Driven Marketing is supported by the use of commercial objects, semantic objects, semiotic objects and branding objects.

1) Unicist Commercial Objects

Unicist commercial objects are implemented to install ideas in the mind of the potential customers. This implies that they are designed to sustain the marketing process of products and services that are being proposed and not just respond to the demand of a market.

2) Unicist Semantic Objects

Semantic objects are used to install meaningful knowledge in the market. They are necessary to sustain differentiated or innovative value propositions. Semantic objects are messages that use figurative communication to build meaningful knowledge.

3) Unicist Semiotic Objects

Semiotic objects are installed to guide buying processes. They are functional in rational buying processes where the potential customer needs to evaluate what is being proposed. They are necessary in the market of specialties, high value products and services and innovative solutions.

4) Unicist Branding Objects

Branding objects are used to foster a generic buying intention (goodwill) in the mind of potential buyers. The brand power is the catalyst of commercial actions. The purpose of the branding objects will have been achieved when the potential buyers enter a comfort zone during the buying process.

Using Segmented Objects

The implementation of the use of profiles is extremely more effective when commercial, semantic and semiotic objects are used in the marketing process. This requires covering the different functionalities of the marketing process.

These functionalities are covered by driving objects to guide the buying processes, inhibiting objects to avoid misjudgments and entropy inhibiting objects to sustain the buying process.

The catalyzing objects are used to accelerate decisions and to avoid doubts and the gravitational objects sustain the credibility of the entire marketing process.

Unicist Technologies and Process Maturity

Unicist Technologies have to be used according to the level of maturity of the business processes. The Unicist Institutional Maturity Model is compatible with the CMMI (Capability Maturity Model Integration).

Unicist Technologies Used Level 1 Level 2 Level 3 Level 4 Level 5
Unicist Behavioral Marketing          
Product Driven   Checked Checked Checked Checked
Advertising Driven     Checked Checked Checked
Promotion Driven       Checked Checked
Brand Driven         Checked
Unicist Segmentation          
Demographic   Checked Checked Checked Checked
Functional     Checked Checked Checked
Psychological       Checked Checked
Conceptual         Checked
Unicist Commercial Objects          
Empathy Building   Checked Checked Checked Checked
Brand Power     Checked Checked Checked
Value Adding       Checked Checked
Value Generation         Checked
Unicist Semantic Objects          
Informative   Checked Checked Checked Checked
Value Adding     Checked Checked Checked
Conflict Management       Checked Checked
Complement Building         Checked
Commercial Community          
Networking Objects   Checked Checked Checked Checked
Intellectual Objects     Checked Checked Checked
Doing Objects       Checked Checked
Innovation Objects         Checked
Unicist Pilot Testing          
Mathematical Testing   Checked Checked Checked Checked
Empirical Testing     Checked Checked Checked
Substitute Clinics       Checked Checked
Succedaneum Clinics         Checked

Become a User... Make a Pilot Test

The Unicist Research Institute has developed Business Objects that allow emulating the organization of nature minimizing the energy consumed to generate value.

Unicist Business Objects are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.

Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Unicist TAAS

The concept of technologies as a service was developed to make unicist business technologies accessible to all companies, because there is no need to invest in technologies since they are paid by the results they produce. Unicist business technologies have been developed to deal with the concepts of businesses emulating the organization of nature. These technologies are based on the management of the fundamentals of business, integrating this knowledge with the technical-analytical knowledge to upgrade and optimize business processes. The unicist technologies were developed to manage the adaptive aspects of businesses where it is necessary to manage the fundamentals to produce results.

Unicist Corporate University

The Unicist Corporate University is organized to provide the necessary education to manage the unicist technologies as a service and to manage their implementation.

Technologies as a service uses the outsourcing of services, where the new technologies are applied, as the way to introduce the innovation. This outsourcing simplifies the introduction of the technologies and accelerates the speed of implementation. Any new technology implies a change of processes that requires a change of roles that drives towards a change of habits. This is a process that requires time. The outsourcing process is what gives the organization the necessary time to manage the change of habits.

Virtual Collaboration

Unicist Virtual Collaboration defines the framework of the program. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. This approach simplifies the processes using destructive pilot tests that sustain on the one hand the learning processes and, on the other hand, ensure the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.

Visit the Unicist School

If you are interested in learning more, you can become a visitor of the Unicist School and download a consultation book on any of the main unicist technologies, that allows you to develop a pilot test of their application. The Unicist School, based on the unicist paradigm shift, promotes structural solutions to deal with the evolution of adaptive environments.

Unicist School

Marketing Effectiveness

Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the client and expand the markets.

The unicist segmentation model includes all the levels of processes that happen in the consumer’s mind when making a purchasing decision. The output of the unicist segmentation are profiles that allow defining the necessary marketing strategy to influence them.

Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.

This technology increases the effectiveness of the marketing actions, through the improvement of the functionality in the design and selection of the appropriate objects for each aspect in the marketing process.

Logical Tools

The Unicist Logical Tools are based on a triadic approach that allows dealing with the dynamic of the business functions that allows building structural solutions and makes the management of adaptive systems possible. There are different type of tools beginning with structural methods and ending with systems that include Unicist Artificial Intelligence that emulates the double dialectical evolution (now in testing process). The available tools are:

  • Conceptual Design & Management
  • Unicist Unified Field Diagramming
  • Unicist Double Dialectical Action System
  • Unicist Diagnostics System
  • Unicist Consultation Library
  • Destructive and Non-destructive Pilot Testing
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Country Scenarios Developed

• Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam

Conceptual Segmentation of Markets

• Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods