The Unicist Marketing Technology, that is provided as a service, is a behavioral approach and an object driven approach.
It provides structural solutions that are based on the unicist segmentation model and the use of marketing objects.
On the one hand, it includes four types of segmentations: the functional, the psychological, the conceptual and the lifestyles segmentations, to establish customer profiles for both in B2B and B2C markets.
On the other hand, it uses commercial, semantic and semiotic objects to empower the influence on the buying processes.
The Unicist Strategy is based on the emulation of nature that became possible due to the unicist paradigm shift in sciences. This approach is sustained by three pillars:
1) Unicist Strategy: that emulates nature by developing maximal strategies to grow and minimum strategies to ensure survival.
2) Unicist Tactics: that develops maximal strategy driven actions and minimum strategy driven actions to ensure results.
3) Unicist Reflection: that ensures the results of strategies and actions based on a pilot test driven reflection process.
Four central aspects sustain the use of Unicist Object Driven Marketing technologies to foster market expansion. Unicist Object Driven Marketing is supported by the use of commercial objects, semantic objects, semiotic objects and branding objects.
Unicist commercial objects are implemented to install ideas in the mind of the potential customers. This implies that they are designed to sustain the marketing process of products and services that are being proposed and not just respond to the demand of a market.
Semantic objects are used to install meaningful knowledge in the market. They are necessary to sustain differentiated or innovative value propositions. Semantic objects are messages that use figurative communication to build meaningful knowledge.
Semiotic objects are installed to guide buying processes. They are functional in rational buying processes where the potential customer needs to evaluate what is being proposed. They are necessary in the market of specialties, high value products and services and innovative solutions.
Branding objects are used to foster a generic buying intention (goodwill) in the mind of potential buyers. The brand power is the catalyst of commercial actions. The purpose of the branding objects will have been achieved when the potential buyers enter a comfort zone during the buying process.
The implementation of the use of profiles is extremely more effective when commercial, semantic and semiotic objects are used in the marketing process. This requires covering the different functionalities of the marketing process.
These functionalities are covered by driving objects to guide the buying processes, inhibiting objects to avoid misjudgments and entropy inhibiting objects to sustain the buying process.
The catalyzing objects are used to accelerate decisions and to avoid doubts and the gravitational objects sustain the credibility of the entire marketing process.
|Unicist Technologies Used||Level 1||Level 2||Level 3||Level 4||Level 5|
|Unicist Behavioral Marketing|
|Unicist Commercial Objects|
|Unicist Semantic Objects|
|Unicist Pilot Testing|
The Unicist Research Institute has developed Business Objects that allow emulating the organization of nature minimizing the energy consumed to generate value.
Unicist Business Objects are encapsulated adaptive systems that produce predefined results that can be inserted in work processes to increase productivity and quality and to save energy.
Some of the companies that use business objects are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.
The concept of technologies as a service was developed to make unicist business technologies accessible to all companies, because there is no need to invest in technologies since they are paid by the results they produce. Unicist business technologies have been developed to deal with the concepts of businesses emulating the organization of nature. These technologies are based on the management of the fundamentals of business, integrating this knowledge with the technical-analytical knowledge to upgrade and optimize business processes. The unicist technologies were developed to manage the adaptive aspects of businesses where it is necessary to manage the fundamentals to produce results.
The Unicist Corporate University is organized to provide the necessary education to manage the unicist technologies as a service and to manage their implementation.
Technologies as a service uses the outsourcing of services, where the new technologies are applied, as the way to introduce the innovation. This outsourcing simplifies the introduction of the technologies and accelerates the speed of implementation. Any new technology implies a change of processes that requires a change of roles that drives towards a change of habits. This is a process that requires time. The outsourcing process is what gives the organization the necessary time to manage the change of habits.
Unicist Virtual Collaboration defines the framework of the program. It implies that virtual communication tools are being used to sustain the real solution building processes and the development of the micro-clinics. It is based on the use of the triadic approach to the nature of business processes that is based on the unicist ontologies that are provided by the UCU. This approach simplifies the processes using destructive pilot tests that sustain on the one hand the learning processes and, on the other hand, ensure the functionality of the solutions. This technology was developed at TURI to deal with development of solutions in adaptive environments.
If you are interested in learning more, you can become a visitor of the Unicist School and download a consultation book on any of the main unicist technologies, that allows you to develop a pilot test of their application. The Unicist School, based on the unicist paradigm shift, promotes structural solutions to deal with the evolution of adaptive environments.
Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the client and expand the markets.
The unicist segmentation model includes all the levels of processes that happen in the consumer’s mind when making a purchasing decision. The output of the unicist segmentation are profiles that allow defining the necessary marketing strategy to influence them.
Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.
This technology increases the effectiveness of the marketing actions, through the improvement of the functionality in the design and selection of the appropriate objects for each aspect in the marketing process.
The Unicist Logical Tools are based on a triadic approach that allows dealing with the dynamic of the business functions that allows building structural solutions and makes the management of adaptive systems possible. There are different type of tools beginning with structural methods and ending with systems that include Unicist Artificial Intelligence that emulates the double dialectical evolution (now in testing process). The available tools are:
The implementation process of unicist technologies is made by development groups integrated by members of the Unicist Confederation and of the clients. These development groups design the prototype of the solutions based on the use of the prototyper provided by The Unicist Research Institute. This process is managed by the Unicist Corporate University that assumes the responsibility of providing the unicist technologies to the participants, guide the development of the prototype of the solution and ensure its functionality. If needed, the development of the prototype can be outsourced to a Partner of the Unicist Confederation.
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