Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.
The Unicist Standard defines the pilot tests to be used as part of the quality assurance process of the Unicist Object Driven Marketing.
Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the client and expand the markets.
Segments preexist to segmentation. Segmentation cannot be invented, it has to be discovered. The unicist segmentation model includes all the levels of processes that happen in the consumer’s mind when making a purchasing decision.
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.