Dealing with the nature of the needs of a market is basic to grow. The Unicist Standard allows integrating the nature of buyers with the nature of products and services.

The Unicist Standard is necessary to define a strategy using the power of brands, object driven marketing and the unicist segmentation to generate growth.

The Unicist Standard Language makes the use of the Unicist Standard in Marketing possible.

“Dealing with Human Adaptive Systems necessarily is driven by complexity. Adaptive systems are complex in themselves but dealing with human adaptive systems adds a new complex component which is the ambiguity implicit in human behavior.

The existence of conscious and non-conscious aspects of human behavior produces naturally the existence of an ambiguous environment.

The purpose of adaptive system management is to influence human adaptive systems using the object driven technologies included in the Unicist Standard.

The development of the Unicist Standard Language was necessary to provide a context in order to understand, communicate and influence the management of human adaptive systems.”

Learn more about the Unicist Standard watching the video that is available at:
http://www.unicist.org/iua.shtml

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

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