Unicist Market Strategy Labs

Insourced or Outsourced Market Labs for Growth

Introduction

The Unicist Market Strategy Labs manage the root causes of marketing processes to accelerate buying decisions by installing strategies and emulating markets by developing marketing objects and catalysts and installing adaptive automation.

The development of marketing objects and catalyzing objects increases more than 50% the speed of sustainable market growth. The Market Strategy Lab might be outsourced or insourced. Pilot tests provide the feedback from the market and the core learning input for the unicist artificial intelligence module. 

Due to the crisis triggered by the Coronavirus, the value propositions of The Unicist Research Institute include the development of counter-cyclical solutions based on the technologies that were developed and applied in the world-crisis 2008.

The strategy labs are based on the knowledge of the structure of the concepts that drive the buying decisions of a specific market.

The strategy labs include the use of information provided by unicist knowledge base validated by pilot test.

They use expert systems to emulate the concepts of buying and marketing processes and develop commercial drivers, objects and catalysts to accelerate marketing processes.

The Market Labs are based on the structural knowledge of the markets that were researched at The Unicist Research Institute. This knowledge is refined by the use semiotic groups and pilot tests to confirm the specific functionality. Market Labs are for companies that are:

– Expanding markets
– Introducing new products/services
– Expanding new markets
– Developing new segments
– Building new channels

An Outsourced or Insourced Solution Factory

A Unicist Market Strategy Lab is a solution factory that use expert systems and unicist artificial intelligence to manage the root causes of buying processes and build catalysts to accelerate the speed of growth and binary actions (UBAs) to ensure results.

It uses the triadic structure of concepts and fundamentals to build marketing objects, catalyzing objects and binary actions to influence and accelerate sales processes.

Unicist Marketing Strategies include the use of Catalysts

The researches made at The Unicist Research Institute demonstrated that the evolution of living beings, social entities and businesses require the use of catalysts. Therefore, the success of sustainable marketing fully depends on the use of catalysts.

While 100% of the successful marketing actions were sustained by catalysts, 100% of the failures had insufficient catalysts. The use of catalysts is a must in marketing.

The discovery of the triadic structure of social and business functions allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses. It increases the speed of growth +50% 

The Pilot Test driven Market Lab uses Unicist Expert Systems that build commercial catalysts, marketing objects and unicist binary actions (DDAs) using the resources of the 4th Industrial Revolution.

Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Unicist Binary Actions (UBAs) using Drivers and Catalysts

The unicist logic to generate binary actions (UBAs) to influence adaptive systems and environments was created by Peter Belohlavek in 1986 and is an emulation of the triadic structure of the intelligence of nature.

The use of unicist binary actions allows emulating the structure of buying processes to manage their dynamics and evolution.

The binary actions require using marketing drivers and catalysts in a synchronic way that accelerates buying processes.

The unicist conceptual marketing approach is based on managing the root causes of buying processes.

It is a process that defines the active selling actions following the synchronicity of the buying-decision process, which allows minimizing the effort to influence potential buyers while optimizing results. 

Unicist binary actions are driven by the development of marketing actions according to the segments of the products and services proposed and the actions that depend on the segments of buyers. 

The Use of Unicist Expert Systems

The management of business adaptiveness is a paradigm shift introduced by the 4th Industrial Revolution. This drove to the development of the Unicist Expert Systems to sustain the management of business processes to develop solutions in adaptive environments.

These systems provide an intelligent participative tool to manage the unified field of the business processes to increase their adaptability, productivity, quality and customer orientation.

The unicist expert systems were developed at The Unicist Research Institute using the knowledge-base generated by more than 5,000 researches developed in the field of social, business and individual evolution.

There are systems available for each category of business function, which allow generating solutions that manage the root causes of the problems and developing the catalysts needed to ensure results in adaptive environments.

The Market Strategy Lab includes:

1) A Process-catalysts Builder
2) A Profile-catalysts Builder
3) A Catalyzing-objects Builder
4) A Pricing-catalysts Builder
5) A Pilot Testing Module

1. A Process-Catalysts and Binary Actions (UBAs) Builder

It includes:

1. A buying process-catalysts and UBAs builder
2. A distribution-catalysts and UBAs builder
3. Product-catalysts and UBAs builder

The process catalyst and UBAs builder is based on the conceptual segmentation of the market, which allows developing catalysts that take advantage of the Conceptual Short-Term Memory (CSTM) that triggers all buying processes.

2. A Profile-Catalysts Builder

The catalysts to accelerate the buying processes are based on:

1. The needs driven profiles, which manage individual segmentation
2. The role driven profiles that respond to the collective intelligence
3. The use value driven profiles that depend on the functional use of products/services

The unicist technologies allow defining the observable characteristics of the people that belong to the segments we want to approach. This allows using catalyzing-objects based on the goodwill of the value propositions to approach the actual and latent needs of the participants of a market.

3. A Marketing Strategy and Objects Builder

The Marketing Strategy and Objects Builder includes:

1. Specific catalyzing-objects builder
2. Commercial-objects to catalyze specific selling processes
3. Semantic-objects to install generic catalysts
4. A Semiotic-objects (UBAs) builder

Some of the companies that use objects in their organization are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

4. A Pricing-Catalysts Builder

The pricing module allows developing catalysts that empower the acceptance of prices and manage the elasticity of demand considering that:

1. The Affordability Pricing is for products/services and circumstances where the price is a limit.
2. The Opportunity Pricing is for products/services and circumstances where the price is a driver.
3. The Valorizing Pricing is for products/services where the price represents their value.

The pricing catalysts builder is based on the fact that the use of a product and the competitive alternatives implicitly change its subjective value.

Therefore, to develop catalysts, it is necessary to manage the “price elasticity of demand” depending on the price and the subjective value that sustains the price. The price elasticity occurs within the fuzzy set described and defined by the value-price relation.

E.g.: When a catalyst increases the price-value relation, and there are no income restrictions, the quantity demanded rises despite the price increase.

5. A Pilot Testing Module

The pilot testing module uses two different tests:

1. To validate the limits of the functionality of catalysts and catalyzing-objects.
2. To confirm the functionality of specific actions.

Pilot tests provide the feedback from the market and the core learning input for the unicist artificial intelligence module. The testing of unicist ontologies implies testing their functionality and requires a precise design of the tests.

6. Unicist Profiles and Big Data Analytics

Unicist Big Data Management includes the use of Unicist Artificial Intelligence and Neural Networks.

It implies the integration of unicist segmentation and profiles that allow defining predictors that are used as an input for big data analytics.

When managing Big Data, machine learning is dependent on the quality of learning data sets, that is why it is subject to cognitive bias.

The use of the ontogenetic maps of business functions avoids the bias and ensures the quality of intelligent big data analysis.

The Context:
The Paradigm Shift of the 4^th Industrial Revolution

The 4^th Industrial Revolution introduced the need of having a conceptual mindset to manage the possibilities opened by adaptive business processes. It requires going beyond the systemic mindset introduced by the 3^rd Industrial Revolution.

This paradigm shift includes:

1. The management of the unified field of business processes to develop a superior level of productivity.
2. The use of maximal strategies to foster growth and minimum strategies to ensure results.
3. The use of catalysts to ensure the synchronicity of adaptive processes.
4. The use of conceptual segmentation to manage the root causes of buying processes to ensure customer orientation.
5. The management of the root causes of business processes to ensure quality.

The unicist evolutionary approach to the 4^th Industrial Revolution increases the speed of business growth and ensures their profitability and sustainability.

 Main Markets & Countries

Main Markets (Generic)

Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • High-Tech • Knowledge Businesses • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Country Archetypes Developed

Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam