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Unicist Market Lab: A Pilot Test driven Catalyst Builder

Unicist Market Lab System

To Build Marketing Catalysts to Accelerate Processes

A Unicist Market Lab is a marketing solution factory that use expert systems and unicist artificial intelligence to manage the root causes of buying processes and build catalysts to accelerate the speed of growth and DDA-actions to ensure results.

It uses the triadic structure of concepts and fundamentals to build marketing objects, catalyzing objects and DDAs to influence and accelerate sales processes.

Solution Factories: Market Lab
The Unicist Root Cause Marketing manages the fundamentals of buying and marketing processes and the conceptual segmentation that triggers buying decisions.

The researches made at The Unicist Research Institute demonstrated that the evolution of living beings, social entities and businesses require the use of catalysts. Therefore, the success of sustainable marketing fully depends on the use of catalysts.

While 100% of the successful marketing actions were sustained by catalysts, 100% of the failures had insufficient catalysts. The use of catalysts is a must in marketing.

The discovery of the triadic structure of social and business functions allowed developing business catalysts which are necessary to accelerate processes and drive the evolution of businesses. It increases the speed of growth +30% 

The Pilot Test driven Market Lab uses a Solution Management System that builds commercial catalysts, marketing objects and DDAs using the resources of the 4th Industrial Revolution.

Some of the companies that use business objects and catalysts are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

Double Dialectical Actions (DDA) using Drivers and Catalysts

The unicist double dialectical logic to generate double dialectical actions to influence adaptive systems and environments was created by Peter Belohlavek in 1986 and is an emulation of the triadic structure of the intelligence of nature.

Influencing customers requires using double dialectical actions (DDA) that include the drivers and catalysts of buying processes. Behavioral catalysts have been used ever since people had to produce results in adaptive environments. 

The use of double dialectical actions allows emulating the structure of buying processes to manage their dynamics and evolution.

The double dialectical actions require using marketing drivers and catalysts in a synchronic way that accelerates buying processes.

The unicist double dialectical marketing approach is based on managing the root causes of buying processes. It is a process that defines the active selling actions following the synchronicity of the buying-decision process, which allows minimizing the effort to influence potential buyers while optimizing results. 

Double dialectical actions are driven by the development of marketing actions according to the segments of the products and services proposed and the actions that depend on the segments of buyers. 

The Use of Unicist Expert Systems to Develop Solutions

The management of business adaptiveness is a paradigm shift introduced by the 4th Industrial Revolution. This drove to the development of the Unicist Solution Management Systems to manage the unified fields and fundamentals of business processes to develop solutions in adaptive environments.

Unicist Solutions Factories

These systems provide an intelligent participative tool to manage the unified field of the business processes to increase their adaptability, productivity, quality and customer orientation.

The Unicist Solution Management systems are expert systems that were developed at The Unicist Research Institute using the knowledge-base generated by more than 5,000 researches developed in the field of social, business and individual evolution.

There are systems available for each category of business function, which allow generating solutions that manage the root causes of the problems and developing the catalysts needed to ensure results in adaptive environments.

The Market Lab includes:

1) A Process-catalysts Builder
2) A Profile-catalysts Builder
3) A Catalyzing-objects Builder
4) A Pricing-catalysts Builder
5) A Pilot Testing Module

1. A Process-Catalysts and DDAs Builder

Commercial Process-Catalysts Builder

It includes:

  1. A buying process-catalysts and DDAs builder
  2. A distribution-catalysts and DDAs builder
  3. Product-catalysts and DDAs builder

The process catalyst and DDAs builder is based on the conceptual segmentation of the market, which allows developing catalysts that take advantage of the Conceptual Short-Term Memory (CSTM) that triggers all buying processes.

2. A Profile-Catalysts Builder

Profile-Catalysts Builder

The catalysts to accelerate the buying processes are based on:

  1. The needs driven profiles, which manage individual segmentation
  2. The role driven profiles that respond to the collective intelligence
  3. The use value driven profiles that depend on the functional use of products/services

The unicist technologies allow defining the observable characteristics of the people that belong to the segments we want to approach. This allows using catalyzing-objects based on the goodwill of the value propositions to approach the actual and latent needs of the participants of a market.

3. A Marketing-Objects Builder

Catalyzing-Objects Builder

The Marketing-Objects Builder includes:

  1. Specific catalyzing-objects builder
  2. Commercial-objects to catalyze specific selling processes
  3. Semantic-objects to install generic catalysts
  4. A Semiotic-objects (DDAs) builder

Some of the companies that use objects in their organization are: Airbus, Amazon, Apple, BBC, Boeing, Dassault Systemes, Dupont, Ericsson, Facebook, General Electric, Google, Hilton, Honda, Hyundai, LinkedIn, Lufthansa, Mapfre, Mayo Clinic, Michelin, Novartis, Open Text, P&G, Pfizer, SAP, Siemens, Tata Motors, Toyota, Unilever, Walmart, Walt Disney World and Youtube.

4. A Pricing-Catalysts Builder

The pricing module allows developing catalysts that empower the acceptance of prices and manage the elasticity of demand considering that:

  1. The Affordability Pricing is for products/services and circumstances where the price is a limit.
  2. The Opportunity Pricing is for products/services and circumstances where the price is a driver.
  3. The Valorizing Pricing is for products/services where the price represents their value.

The pricing catalysts builder is based on the fact that the use of a product and the competitive alternatives implicitly change its subjective value.

Therefore, to develop catalysts, it is necessary to manage the “price elasticity of demand” depending on the price and the subjective value that sustains the price. The price elasticity occurs within the fuzzy set described and defined by the value-price relation.

E.g.: When a catalyst increases the price-value relation, and there are no income restrictions, the quantity demanded rises despite the price increase.

5. A Pilot Testing Module

The pilot testing module uses two different tests:

  1. To validate the limits of the functionality of catalysts and catalyzing-objects.
  2. To confirm the functionality of specific actions.

Pilot tests provide the feedback from the market and the core learning input for the unicist artificial intelligence module. The testing of unicist ontologies implies testing their functionality and requires a precise design of the tests.

6. Unicist Profiles and Big Data Analytics

Unicist Big Data Management includes the use of Unicist Artificial Intelligence and Neural Networks.

It implies the integration of unicist segmentation and profiles that allow defining predictors that are used as an input for big data analytics.

When managing Big Data, machine learning is dependent on the quality of learning data sets, that is why it is subject to cognitive bias.

The use of the ontogenetic maps of business functions avoids the bias and ensures the quality of intelligent big data analysis.


The installation of the Market Lab begins with the development of a one day virtual “clinic”, with up to 21 participants, where a real case is solved using the unicist evolutionary approach. This clinic is divided into two parts:

  1. The transfer of the basics of the technologies included in the system
  2. The solution of a real case using these technologies

This allows confirming the functionality and simplicity of the unicist approach.

The Pilot Test Driven Market Lab is installed as a prototype, that works on the cloud where the collaborative work of the Lab takes place. It includes the fundamentals of the market segments and of the marketing functions and processes that allow building catalysts.


The system includes an external counseling process to support the solutions that are being developed and ensure the functionality of the pilot tests.

It provides support for the solution of complex problems, based on the knowledge of the conceptual structure of the solution.

It allows building structural solutions where there is a need for managing the root causes of the problems.

The counseling process has been designed to support the introduction of changes.

This external counseling process is based on specific counseling support or the development of solutions in one-day virtual clinics working with the users.

The Context:
The Paradigm Shift of the 4th Industrial Revolution

The 4th Industrial Revolution introduced the need of having a conceptual mindset to manage the possibilities opened by adaptive business processes. It requires going beyond the systemic mindset introduced by the 3rd Industrial Revolution.

Industrial Revolution Mindset

This paradigm shift includes:

  1. The management of the unified field of business processes to develop a superior level of productivity.
  2. The use of maximal strategies to foster growth and minimum strategies to ensure results.
  3. The use of catalysts to ensure the synchronicity of adaptive processes.
  4. The use of conceptual segmentation to manage the root causes of buying processes to ensure customer orientation.
  5. The management of the root causes of business processes to ensure quality.

The unicist evolutionary approach to the 4th Industrial Revolution increases the speed of business growth and ensures their profitability and sustainability.

 Main Markets & Countries

Main Markets (Generic)

Automobile • Food • Mass consumption • Financial • Insurance • Sports and social institutions • Information Technology (IT) • High-Tech • Knowledge Businesses • Communications • Perishable goods • Mass media • Direct sales • Industrial commodities • Agribusiness • Healthcare • Pharmaceutical • Oil and Gas • Chemical • Paints • Education • Services • Commerce and distribution • Mining • Timber • Apparel • Passenger transportation –land, sea and air • Tourism • Cargo transportation • Professional services • e-market • Entertainment and show-business • Advertising • Gastronomic • Hotel-management • Credit card • Real estate • Fishing • Publishing • Industrial Equipment • Construction and Engineering • Bike, motorbike, scooter and moped • Sporting goods

Country Archetypes Developed

Algeria • Argentina • Australia • Austria • Belarus • Belgium • Bolivia • Brazil • Cambodia • Canada • Chile • China • Colombia • Costa Rica • Croatia • Cuba • Czech Republic • Denmark • Ecuador • Egypt • Finland • France • Georgia • Germany • Honduras • Hungary • India • Iran • Iraq • Ireland • Israel • Italy • Japan • Jordan • Libya • Malaysia • Mexico • Morocco • Netherlands • New Zealand • Nicaragua • Norway • Pakistan • Panama • Paraguay • Peru • Philippines • Poland • Portugal • Romania • Russia • Saudi Arabia • Serbia • Singapore • Slovakia • South Africa • Spain • Sweden • Switzerland • Syria • Thailand • Tunisia • Turkey • Ukraine • United Arab Emirates • United Kingdom • United States • Uruguay • Venezuela • Vietnam