Unicist innovation marketing


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Innovation is basic in marketing. When a need has been satisfied a new need arises. Therefore marketing is innovation driven. That is why conservatives, hedonists, innovation phobics and innovation busters destroy any marketing strategy that deals with innovation. Understanding the market implies forecasting its evolution and developing actions that follow the trends. Understanding how innovation is produced and how it works is basic to influence market in a structured way.

Access more information on Innovations at:
http://www.unicist.org/deb_int.shtml

Access Unicist Innovation Management at:
http://unicist.net/entrepreneuring

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