Unicist Functionalist Approach

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Unicist Innovation Marketing Strategy


Innovations are such because they satisfy latent needs. The purpose of innovation driven marketing is to satisfy latent needs, which requires expanding the possibilities of customers, using innovative approaches, and managing an empathic design of the products and services.

Innovation Marketing requires opening the possibilities based on the technological change customers need to perceive as necessary to generate a superior level of results.

Innovations can be introduced when there is a possibility of having a high level of influence in the market, sustained by a solid credibility to deliver extremely aesthetic products or services.

Unicist Press Committee
The Unicist Research Institute

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