The functionalist principles allow building binary actions to match the buying arguments people have in their minds. Commercial binary actions are two synchronized actions that are developed to accelerate buying processes by developing actions to expand possibilities and to ensure results.
They use catalysts to expand the boundaries of possible solutions and marketing objects to accelerate processes and ensure their functionality.
Binary Actions are focused on the buying argument. The definition of the selling arguments is a core information to define selling and marketing processes and strategies.
Therefore, the first step to define a selling argument is to discover the buying argument. The conceptual structure of this buying argument is homologous in the different fields and uses – i.e., personal, familiar, group, organizational and business buying processes- but takes different shapes according to the different functionalities.
The functionalist approach optimizes the functionality of marketing processes using binary actions, such as:
Brand Building Binary Actions (B2B-B2C)
Market Positioning Binary Actions (B2B-B2C)
B2B Lead Generation Binary Actions
Sales Binary Actions (B2B-B2C)
Promotion Binary Actions (B2B-B2C)
E-commerce Binary Actions
The Functionalist Principle
The functionalist principle defines that there is nothing in the universe, which is part of a system, that does not work with a purpose, an active and entropic function, and an energy conservation function. Their interaction defines the functionality of the binary actions that make functionalist principles work.
Binary actions are two synchronized actions that, one the one hand, open possibilities establishing a functional context and, on the other hand, close processes to generate results.
The Power of Binary Actions
Binary actions make things work. 100% of the business models of expansive businesses are based on binary actions that include the use of catalysts. Binary actions are intuitively used by those who need to achieve results.
The discovery of the functional structure of binary actions made the systematic design of synchronized binary actions possible, which simplified and ensured the results of business processes.