The Unicist Market Segmentation presented by Peter Belohlavek implies recognizing and defining the different aspects that are included in the buying arguments and in the marketing and selling actions.
This segmentation deals with the functional, psychological, conceptual and life-style segmentation. Its outputs are hard identifiable aspects to include in the marketing mix to influence the target market.
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NOTE: The Unicist Research Institute is the pioneering organization in the development of ontology based and business object driven solutions for businesses. More than 3,500 ontological researches were developed since 1976 until September 2010 in the field of individual, institutional and social evolution.