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Functionalist Approach

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The Functionalist Principles of Image Building


The image of a business is the catalyst of the actions of the organization that influences both the external and internal environments. It works as a generic catalyst that establishes the framework of all the activities of an organization.

The image of a business activity, being it a for-profit or non-profit organization, defines its perceivable attributes that establish its identity. Image is fully dependent on the perceivable aspects of a business.

This image of the business requires being sustained by a structural trend, which provides the gravitational force that makes the image meaningful, and a catalyst, which establishes the validity of the framework that sets the feasibility, efficiency, and acceleration of the business actions.

The gravitational force of the image of a company is based on the transcendent values the organization has. Transcendent values are those that sustain the permanence of the activities of the organization in time and provide its social added value.

The catalyst is given by the greater good actions that establish the framework of the value added by a company.

The image as such is sustained by the promises that are implicit in its attributes and the reliability of the actions of the organization. These aspects define the identity of the company that defines its existence, its doings, and its appearance. Participate

Martin Alvaro
The Unicist Research Institute
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NOTE: The Unicist Research Institute has been, since 1976, the world-leading research organization that introduced the functionalist approach to science to manage the functionality of the real world. www.unicist.org

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The Use of Binary Actions
The Use of Binary Actions