Virtual Marketplace Building


Internet B2B Marketing – Unicist Advertising

Unicist advertising is based on double dialectical communications that integrate the objective of stimulating the need of a solution that is being proposed with the confirmation that the credibility is ensured.

Unicist AdvertisingThis type of advertising requires the existence of differentiated value propositions that propose new solutions, which may imply structural or functional differentiations or innovations.

This approach is basically simple when using Internet advertising because it enables giving simultaneous double messages that awaken the interest of potential buyers using segmented media and one to one communication as vehicles.

On the one hand, it is necessary to stimulate the perception of the aesthetics of the proposal that requires that the solution becomes perceived as necessary, desirable and essentially harmonic. On the other hand, the credibility of the solutions has to be made tangible.

These processes have to happen in an ambiguous environment in order to allow the prospects to project their needs on the communication that is being published.

This needs to occur within the context of image driven marketing, which uses the attributes of the products and of the institution to catalyze buying processes.

The double dialectical communication requires managing the conceptual segmentation of the market. It requires using semantic objects to install the knowledge on the differentiations or innovations and commercial objects to influence the buying processes.
http://www.unicist.org/scientific-collaboration/#Marketing

This technology is necessary to build virtual marketplaces in B2B markets. A variation of this approach is also used in B2C markets.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2016/10/turi.pdf


LinkedIn: the vehicle for global B2B market expansion (Part 3)

LinkedIn allows sustaining the building of Interest Groups that allows expanding B2B markets based on using the adequate profiles that identify the three levels of functional segmentation that are needed to develop image-driven, sponsor-driven or referral-driven marketing strategies.

You can find the complete information on “B2B Marketing using LinkedIn” in the booklet on “Virtual Marketplace Building” you can find at:
http://www.unicist.org/repo/#Marketing

LinkedIn B2B MarketingThe proven functionality of LinkedIn as a vehicle deals with the development of additional market channels, the building of distribution channels and the building of sponsors in the client’s organization.

To build the specific profiles to develop the marketing strategy it is necessary to integrate the segmentation that corresponds to the specific industry, the segments defined by the participation, the segmentation of LinkedIn as a vehicle and the segmentation of the type of interest group that needs to be built.

This requires managing the fundamentals of these segmentations and having the technical-analytical information that allows transforming a conceptual approach into operational profiles.

The end of this profiling process is a simple accurate description that can be managed by everyone.

Then a bridge between the profiles and the information that is available on LinkedIn has to be built in order to segment, avoiding a bold approach.

Linkedin for B2B MarketingBold approaches generate paradoxical effects because they generate the perception of spamming.

When a message that is sent to an individual is needed, it can never be perceived as a spam. The segmentation and profiling process allows defining what an individual needs.

The more accurate this communication is, the higher the probability of achieving functional results and the less paradoxical results it will produce.

It has to be considered that these paradoxical results generate a double negative effect.

  • They are perceived as an aggression by the one who receives a disruptive communication.
  • They degrade the image of the institution and person who sends the message.

The building of sponsors in B2B markets is the final goal that can be achieved using LinkedIn. These sponsors allow beginning a commercial process that includes users, deciders and gatekeepers.

The advantage of this virtual approach is that it establishes stable active relationships that require little time for all the participants to be maintained.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2015/03/turi.pdf