unicist ontology of evolution


Nokia: Mastering the Paradox of Communication Devices

Mobile communication devices changed the world. Nokia can be considered a benchmark to learn how to satisfy customers and at the same time avoid changing habits in order to ensure the expansion of the markets.

The paradox of communication devices is that they represent a solution for those who need the device to communicate with the rest of the world and for those who live in solitude and use the communication device to avoid feeling lonely.

If you have not watched the video on the presentation of Nokia, we recommend watching it from here:
http://www.youtube.com/watch?v=ySoUGLCYnJc

If you observe a yacht-port you will see that most of the boats are rarely used by their owners. There is no doubt that most of them would have a better financial solution if they rented a yacht when they want to navigate instead of owning one. But the yacht represents their freedom fantasy. That is what they bought and have.

The same thing happens with the mobile communication devices that allow accessing whatever you imagine and dialoguing with whoever you want, even though the majority uses them to “monologue” with their acquaintances. But the multiple alternatives they offer provide an almost endless scope of communication possibilities.

Nokia is a world leader in mobile communication devices having demonstrated how to access the micro-segments of the communication market in a way that can be emulated.

The question is understanding one’s market without making value judgments of what should or could be done with a product, just following the real actions and fantasies of the consumer in a value adding way. Providing possibilities is as important as providing functionalities.

If you go deeper into the product development of Nokia and the Unicist micro-segmentation model you will be able to profit from their experience.

Access a Free Trial of the unicist standard contained in the Unicist Standard Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Access a Free Trial:

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Benchmarking Nokia – Global Product Design to Grow

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Think Green: Save Energy using Object Driven Marketing

The Unicist Standard is based on the use of objects to guide the marketing processes. This saves an enormous amount of energy.

The Object Driven Marketing technologies allow reducing the costs of marketing based on the design of the objects that participate in the process.

Thinking Green implies making things simple. It requires beginning to market with those who buy and then, like peeling an onion, access the adjacent segments until the full reach of the products possibilities has been achieved.

To foster the Natural Organization of Businesses click here:
http://www.unicist.org/unicist_standard.php

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Free download Unicist 5-click Strategy with Open Source

We are presenting  the 5-click strategy system which is an application of the BEES – Blue Eagle X-pert System – to manage bonds in the B2B market. It includes the Open Source Program. This is a complementary tool to a traditional CRM. It is a system designed with an intelligence level analogous to common sense, which means it has a rigid, mechanical approach that uses previously tested cause-effect relations.

Access it at: http://www.unicist.net/#sf

The system works through your cell phone using Internet. The network of concepts used by the BEES is integrated by 55 concepts that are part of the input and 22 that are the output together with their sub-concepts. The 5-click strategy uses the output of this system but does not use the whole system.

These concepts are related by logical laws of interrelation and evolution that determine the logic of the system.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Learning from Procter & Gamble using the Unicist Standard

The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Understanding Cultures: The Archetype of China

The archetype of China is a unique case of a culture that has the capacity to grow based on the internal consistency of its model, a model that became complementary to the globalization process.

We strongly recommend watching the following video: http://www.youtube.com/watch?v=2mRlgQKWlnQ

China’s Structure

China is a culture based on the consistency of the social and individual efforts and the capacity of accepting trade-offs to achieve the goals of the country.

The Chinese model has to be understood in itself without comparing it with other countries. It has multiple economic models working simultaneously. It is neither a communist nor a capitalist model. It uses multiple unique solutions which imply permanent trade-offs between the different models to achieve its growth.

The Communist Party can be considered as homologous to the ancient nobility in Europe but representing the interests of China as a country and the needs of its population.

Entering the Communist Party needs to be earned because within the party there has to be an ideological consistency to allow a democratic behavior. The Communist Party is the “Establishment” of China.

Confucius’ Concept

Confucianism is a functional philosophy for a culture that needs to grow in a context of an extremely large country with a large population. Order is necessary to sustain consistency.

Minorities in China have to behave within the limits of the explicit and implicit Chinese model. Censorship and self-censorship are a need to avoid that the culture loses its consistency. But although censorship becomes necessary in this context, it is also the implicit weakness of the Chinese archetype.

Cultures evolve based on their implicit weaknesses. Therefore, a generational change can be expected in this field depending on the new trade-offs the culture will make.

A Shielded Culture

China has been, is and will be a shielded archetype, protecting its culture and beliefs in order to ensure its consistency and allowing making the necessary trade-offs to grow.

This shield was represented by the Chinese Wall in the past, and now it is represented by the multiple regulations that establish the framework of the country.

Maximal Strategy

The maximal strategy of China is driven by the working capacity of the culture and the catalyst for the minimum strategy is their cultural shield that ensures the consistency of its actions. The cultural shield works as a protection from foreign influence and internal distortions.

Minimum Strategy

The minimum strategy is driven by the individual working capacity of its population. The entropy inhibitor, to ensure the achievement of growth, is the ideological shield that ensures the focus of the efforts on the objectives that are being achieved.

The personal capacity of making trade-offs is installed in the population and makes individuals extremely focused achievers.

To apprehend the Chinese archetype it is necessary to understand Doers, avoiding ideological, religious or social comparisons. China was, is and will be unique. China doesn’t base its expansion on exporting culture, but on exporting products.

Access the unicist standard contained in the Unicist Business Search Engine: http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Benchmarking Procter & Gamble: Unicist Innovation

Procter & Gamble is a world leader in innovation. This allows learning from P&G how to manage innovation to make it successful in the markets.

The Unicist Standard includes a fundamental approach to deal with innovations that allows integrating fundamentals with technical analytical knowledge to produce successful innovations.

The question we are posing is: Which are the fundamentals of innovation?

You can find information on how Procter & Gamble deals with innovations presented by Robert Bob McDonald, COO of Procter & Gamble. There are two short presentations at:

http://www.youtube.com/watch?v=ycMXZDybhlw
http://www.youtube.com/watch?v=x93YopVXJSM

In one week you will find a response to the fundamentals of innovation on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Unicist Future Research: The Archetype of China

We invite you to apprehend the nature of China’s archetype. But consider that it is necessary to avoid comparisons with other cultures.

“The reach of one’s globalization is defined by the limit of the pronoun WE.”

If you are really interested in understanding the Chinese archetype we recommend listening to the lecture you find at:
http://www.youtube.com/watch?v=2mRlgQKWlnQ

We strongly recommend “reading between lines” to apprehend the fundamentals of the culture. Access the information on the unicist ontology of economic behavior at: https://www.unicist.net/marketing/wp-content/uploads/2010/03/ontology_economy_en.pdf

Only if the culture is within the limits of your “WE” you will be able to perceive aspects of the Chinese archetype.

Next week you will have access to the essential aspects of China’s culture on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Peter Belohlavek

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Unicist Microsegmentation: Alliances with Corporations

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter


Unicist Market Labs: Partnering with Family Businesses

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at:
https://www.unicist.net/marketing/wp-content/uploads/2010/03/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

Follow us on twitter