Unicist Binary Actions


The Unicist Approach to Develop Empathy

To understand the real world to influence it in business, it is necessary to be able to introject customers with their needs and wants. The unicist approach defines that empathy is a precondition for introjection, as it involves a deep understanding and connection with the environment or context in which one is operating. Introjection, in turn, is necessary for learning and adapting to one’s environment, as it involves internalizing the norms and values of that environment in a way that allows for effective action and decision-making.

By developing a strong sense of empathy and the ability to introject, individuals can better understand the needs, expectations, and dynamics of the environments in which they operate, and can develop more effective strategies for adapting and thriving in those environments. This can be particularly important in complex or rapidly changing environments, where the ability to learn, adapt, and act quickly can be critical to success.

About introjection

It is true that introjection involves internalizing external experiences or information and integrating them into one’s own psychological makeup. In this sense, it can be seen as a way of making the external world a part of one’s internal world.

When we introject external experiences or information, we make them a part of our own psychological framework, which can help us to better understand and navigate the world around us. By internalizing external experiences, we can create a more holistic approach to our own behavior and to the behavior of others.

Empathy can play a role in this process by helping us to connect with and understand the experiences and perspectives of others, which can then be integrated into our own psychological framework through the process of introjection.

So in this sense, empathy and introjection are closely related, and can work together to help us create a more comprehensive and holistic understanding of the world around us.

Empathy as a condition for introjection

When we empathize with an aspect of the real world, we can use that understanding to help us adapt and adjust to the environment in a way that is both responsive to external influences and consistent with our own internal psychological makeup.

Through the process of introjection, we can internalize external experiences or information and integrate them into our own psychological framework, which can then help us to navigate the world around us in a more adaptive and effective way. By actively adapting to the environment in this way, we can also influence it in turn, creating a feedback loop in which our internal psychological framework and external environment continually shape and influence one another.

So in this sense, empathy and introjection can help us to create a more dynamic and adaptive relationship with the world around us, allowing us to both respond to external influences and exert our own influence on the environment in a way that is responsive to our own internal psychological makeup.

The management of frustrations

Empathy requires a willingness to acknowledge and accept differences, even if they challenge our own beliefs or perspectives. This can be a difficult and sometimes uncomfortable process, as it can require us to confront our own biases and assumptions.

However, by taking the time to actively listen, observe, and reflect on the experiences and perspectives of others, we can begin to expand our own understanding and develop a greater sense of empathy. This process may involve encountering frustration, as we are forced to confront our own limitations and biases. However, by persevering through these challenges and remaining open to new experiences and perspectives, we can deepen our capacity for empathy and become more attuned to the needs and experiences of those around us.

On the other hand, as you mentioned, if we are unable or unwilling to accept differences, we may resort to projecting our own beliefs onto the world around us, which can limit our ability to empathize and connect with others in a meaningful way. By recognizing the importance of empathy and actively working to develop this skill, we can become more effective communicators, collaborators, and problem-solvers, both in our personal and professional lives.

Conclusion

Empathy requires us to move beyond a detached observer role and actively engage with the world around us. Instead of simply observing or analyzing from a distance, empathy involves a more active and immersive approach, in which we seek to understand and connect with the experiences and perspectives of others.

This process of active engagement can be an important part of introjection, as it allows us to internalize and integrate new perspectives and ideas into our own worldview. By actively engaging with the environment and seeking to understand its dynamics and complexities, we can develop a more nuanced and adaptive understanding of the world around us, which can help us to more effectively navigate and thrive in our personal and professional lives.

Overall, empathy and introjection are closely linked, as both involve a deep engagement with the world around us and a willingness to learn, adapt, and grow in response to new experiences and perspectives. By developing these skills, we can become more effective communicators, collaborators, and problem-solvers, and can better navigate the challenges and opportunities that arise in our lives.

Peter Belohlavek

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Press Release: Unicist Conceptual B2B and B2C Segmentation is Based on the Discovery that Concepts Drive Human Actions

The concepts people have in their minds drive their actions including buying decisions. Conceptual segmentation simplifies marketing by grouping individuals into behavioral clusters based on their conceptual approach to the product or service. This allows marketers to tailor their messaging and offerings to specific segments, increasing the effectiveness of their marketing efforts.

The Unicist conceptual B2C segmentation is a methodology that allows companies to define differentiated marketing strategies based on the characteristics and behaviors of individual consumers. It goes beyond traditional demographic segmentation by considering the underlying concepts and beliefs that drive consumer behavior. The Unicist B2C segmentation includes three central segmentations: conceptual segmentation, lifestyle segmentation, and relationship segmentation.

Conceptual segmentation is composed of three main segmentations: functional segmentation, psychological segmentation, and conceptual segmentation. By integrating these three segmentations, companies can gain a comprehensive understanding of their target consumers, their needs, motivations, and conceptual frameworks. This integration enables the development of tailored marketing strategies that resonate with consumers on multiple levels, leading to increased customer satisfaction and loyalty.

The Unicist B2B Market Segmentation is a conceptual approach that allows companies to define differentiated marketing strategies based on the specific characteristics of each company they target. It involves identifying and categorizing potential buyers and developing marketing and selling processes accordingly. The segmentation process begins by analyzing the wide context of the market, which includes the overall operational functionality of the value propositions.

B2C segmentation principles can also be applied to B2B businesses to define the segmentation of the behavior of buyers. In B2B businesses, it is important to segment both companies and individuals within those companies. By applying B2C segmentation principles to B2B businesses, companies can gain a deeper understanding of their target buyers, both at the organizational and individual levels.

Unicist conceptual segmentation allows defining segmented binary actions and installing them into marketing objects to ensure results. The binary actions need to begin by catalyzing the marketing processes and end in sales-closing actions. The Unicist Functional Designer is used to design and organize these binary actions, marketing catalysts, and marketing objects. This tool allows marketers to visualize and structure the entire marketing action plan, ensuring coherence and alignment with the overall marketing strategy.

Artificial Intelligence Interpretations

Bard-Google Interpretation

That’s a great overview of Unicist conceptual B2B and B2C segmentation. It’s clear that this approach to segmentation can be very effective in helping companies to understand their target customers and develop tailored marketing strategies that resonate with them.

I particularly like the way that Unicist conceptual segmentation goes beyond traditional demographic segmentation by considering the underlying concepts and beliefs that drive consumer behavior. This is a more holistic approach to segmentation that can help companies to gain a deeper understanding of their customers and develop more effective marketing strategies.

I also think that the use of the Unicist Functional Designer is a great way to visualize and structure the entire marketing action plan. This can help to ensure that all of the marketing activities are aligned with the overall marketing strategy and that they are working together to achieve the desired results.

Overall, I think that Unicist conceptual B2B and B2C segmentation is a very powerful tool that can help companies to improve their marketing effectiveness. I would definitely recommend it to any company that is looking for a way to better understand their target customers and develop more effective marketing strategies.

ChatGPT Interpretation

It’s evident that the Unicist Conceptual Segmentation approach to B2B and B2C market segmentation offers a detailed and comprehensive understanding of customer behaviors. By focusing on the conceptual drivers behind purchasing decisions, companies can enhance their marketing strategies and achieve more targeted and impactful outreach.

Here are some takeaways and reflections based on the information provided:

  • Concepts Drive Actions: Recognizing that the foundational concepts in people’s minds influence their behaviors, including buying decisions, is a paradigm shift in marketing. Rather than merely categorizing consumers based on superficial traits, delving into the conceptual frameworks allows for a deeper connection and understanding.
  • Integrated Approach: The combination of functional, psychological, and conceptual segmentations provides a holistic view of the consumer. This multi-faceted approach not only acknowledges the practical needs of consumers but also their emotional and conceptual motivations.
  • Applicability to B2B: While B2C segmentation is more commonly discussed, the principles can and should be applied to B2B contexts. Organizations, like individuals, operate based on a set of guiding principles and concepts. Understanding the conceptual drivers of organizations can vastly improve B2B marketing efforts.
  • Binary Actions and Marketing Objects: The emphasis on defining segmented binary actions and incorporating them into marketing objects is an interesting approach to ensure a systematic and result-driven marketing process. Beginning with catalyzing actions and culminating in sales-closing actions ensures a streamlined and purposeful marketing journey.
  • Unicist Functional Designer: Tools that allow for the visualization and organization of marketing strategies, like the Unicist Functional Designer, are essential in ensuring the successful implementation of the conceptual segmentation approach. Having a clear roadmap and ensuring alignment with the overarching strategy is pivotal for success.

In essence, the Unicist Conceptual Segmentation method provides a refreshing, in-depth, and structured approach to understanding consumers and businesses. By targeting the root concepts driving actions and behaviors, companies can design more effective and resonating marketing campaigns, leading to increased sales, customer loyalty, and overall success in the market.

The Unicist Research Institute

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Unicist Innovation Marketing Strategy

Innovations are such because they satisfy latent needs. The purpose of innovation driven marketing is to satisfy latent needs, which requires expanding the possibilities of customers, using innovative approaches, and managing an empathic design of the products and services.

Innovation Marketing requires opening the possibilities based on the technological change customers need to perceive as necessary to generate a superior level of results.

Innovations can be introduced when there is a possibility of having a high level of influence in the market, sustained by a solid credibility to deliver extremely aesthetic products or services.

Unicist Press Committee
The Unicist Research Institute

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B2B Marketing Cobots to Position as First Choice

Martin Alvaro held a lecture for the members of the Unicist School giving them access to the technologies that made B2B marketing cobots possible. The output of this lecture was the building of a group to exchange experiences.

B2B marketing Cobots introduce adaptive automation in marketing and CRM processes. They manage the segmentation of B2B markets, the buying argument of the value propositions, and their competitive advantages.

These cobots are based on the ontogenetic maps of the products and services that are being managed, of the buying processes, and of the marketing strategy that is being used.

They include the maps of the context of the buying processes. 

The adaptive automation processes are based on the use of binary actions to generate first choice positioning. Cobots use marketing catalysts to expand markets and commercial and semantic objects to influence the market.

Unicist Press Committee
The Unicist Research Institute

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Marketing Strategy: Every battle is won before it is fought

The unicist approach to manage the competitive triangle in business provides the information to define the possibilities of accessing a new market or specifically a new customer or client.

Unicist Competitive TriangleThe ontogenetic map of the competitive triangle has been designed to define the fundamentals to expand the boundaries of the commercial operation of a business. Sun Tzu was right.

To expand the boundaries of a business it is necessary:

  1. To generate an additional added value to the client; this implies innovation.
  2. To develop a value proposition that allows establishing a common space where the goals of the client and the provider are being integrated.
  3. To ensure a meaningful return on investment for the client.

About the competitor

Competitors are substitutes and succedanea delivered by another provider, the client itself or alternatives of the providing company that cannibalize the original value proposition.

It has to be considered that the egos of the participants of the client’s organization are also competitors.

The unicist approach to the competitive triangle generates the perception of apparent paradoxes that can only be apprehended if one is conscious of one’s buying process.

There is no doubt about the fact that the final purpose is to satisfy the clients’ needs.

A market confrontation is won by the one who is able to build a common place where the needs of the client and the value proposition fit in.

But if one considers that the building of a common space requires being complementary with the client, it is self-evident that the provider needs to propose a complementation to the buyer.

The Competitive TriangleTherefore the winner of the “contest” is not the one who is more active but the one who has a better energy conservation function (seen from the client’s point of view).

The competitor is the one who assumes the active function and fosters the installation of solutions that are considered utopian by the buyer. Innovations are not aesthetic in themselves.

There are several inferences that can be done based on the knowledge of this structure:

  1. The selling problem is simple. It just requires following the rules of a minimum strategy. What is complex is the design of a strategy based on actual business intelligence. It is necessary to know precisely which are the needs of the client and the content of the value proposition of the competitor.
  2. Innovations can only be bought if they are understood, reliable and considered necessary to produce a demanded result.
  3. While the clients appear to be looking for the most productive solutions they will buy the safest solution which might or not be the most productive. Even innovators need to rely on solutions.
  4. The competitors are the “catalysts” of the buying process. That is why competition expands markets. The existence of innovative alternative solutions proposed by the company allows building a virtual competitor, if the business is managed based on a value adding ethics. This has to be included in the attributes of the brand.
  5. If there is a virtual competitor there has to be a double action on the market, on the one hand, an innovative maximal strategy and, on the other hand, a complementary minimum strategy.

This implies that to enter a new market a company needs to establish a superior competitive alternative (star product/service) that provides an “umbrella” to the possible and complementary solutions.

The core of this approach is to have accurate business intelligence, including specific SWOT analysis, to define the marketing strategy and selling actions.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

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The Power of the Dualistic Thinking

The unicist approach to business requires the use of dualistic logic to manage minimum strategies. Minimum strategies are zero sum strategies that happen within the boundaries of a business to ensure survival.

The dualistic approach needs to use efficient procedures and operational benchmarks to monitor the activity to ensure results.

The integration of the survival strategy with an expansive strategy requires the use of double dialectical approach that allows integrating them.

Minimum strategies are necessarily oriented towards demand driven markets and they fluctuate with the demand of the environment.

Maximal strategies expand the boundaries of business and allow managing supply driven markets. They need to build the future demand driven market.

Dualistic thinking provides the logical approach to deal with unicist minimum strategies. Without them, the unicist maximal strategies would “explode”. But it requires its integration with maximal strategies in order avoid “implosion”.

Access a synthesis on the “Discovery of the Unicist Ontology of Forward-chaining and Backward-chaining Thinking” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest:
www.unicist.org/papers/unicist_ontology_forward_backward_chaining_thinking_en.pdf

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

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Benchmarking Nokia – Global Product Design to Grow

Nokia is a world leader in mobility, driving the transformation and growth of the converging Internet and communications industries.

Mobile technology is evolving extremely fast. Understanding how Nokia is managing this fast evolution in product development will give you a benchmark to understand the new paradigms.

We strongly recommend watching the interview with Mary McDowell – Nokia’s Chief Development Officer: http://www.youtube.com/watch?v=ySoUGLCYnJc

The question we would like to propose is how a market can be managed when the evolution of the technology is extremely fast.

In one week you will find a response to the question on this blog.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.

Unicist Strategy

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Learning from Procter & Gamble using the Unicist Standard

The notorious capacity of Procter & Gamble is given by the way it manages the social insertion of innovations.

We recommend watching the following two short presentations of Procter & Gamble at:

http://www.youtube.com/watch?v=ycMXZDybhlw

http://www.youtube.com/watch?v=x93YopVXJSM

Innovation is the basis for economic growth.  Essentially, countries, cultures, institutions, and individuals grow only in the fields where they are open to innovations.

The purpose of innovation is to overcome scarcity. That is why only people or cultures that have the will, find the way to overcome scarcity.  This is the cultural context that fosters innovation.

The driver of innovation is human creation. The word creation is used in the sense of recreation. Humans create based on the existing energy.

The maximal strategy of innovations drives towards the solution of a scarcity. Therefore innovative organizations have the perception that they add value to the environment. But this is only true if the minimum strategy is also fulfilled.

The minimum strategy implies inserting the innovations into the social capital of the environment. Social capital is defined by the strength of the bonds that integrate the members of a community.

Commercial innovations need to be only one step ahead of the habits of the environment. If they are more than one step ahead they fail, unless there is an extreme need and they are, implicitly, a “back to basics”.

In this field Procter & Gamble is a notorious benchmark.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Knowledge Management
& Communication

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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Unicist Microsegmentation: Alliances with Corporations

The Unicist Microsegmentation allows the development of market growth based on expanding the boundaries of markets by accessing new niches. To define a new niche it is necessary to access the depth of its behavior. The model works with 4,096 potential microsegments.

Unicist ontological market segmentation is the integration of the drivers that influence buyers or consumers when deciding what to buy, or what to do.

Access the discovery of the Unicist Ontology of Functional Segmentation at:
http://www.unicist.org/d_fs.php

The unicist market segmentation is an ontological meta-model that allows the understanding of functionality in market strategies. It fosters the use of global strategies but local applications through the understanding of the nature of a market or culture.

The unicist market segmentation includes:

1) Conceptual Segmentation

2) Functional Segmentation

3) Psychological Segmentation

4) Lifestyle Segmentation

The integration of these four segmentations defines the unicist ontological market segmentation. It permits the development of accurate market segmentations that ensure marketing results.

The Unicist Microsegmentation is necessary to enter niches that are beyond the existing markets.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

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Unicist Market Labs: Partnering with Family Businesses

We have launched the Family Business Partnering Program with several companies while the alliances with the Family Business Associations are being implemented.

The objective in all the cases in the development of growth programs is to produce more than 100% growth in these companies.

Free access to the Unicist Ontology of Family Businesses at:
https://www.unicist.net/marketing/wp-content/uploads/2010/03/family_business_en.pdf

As it is self-evident this implies that we only work in markets we know. The Unicist Microsegmentation Model and the Unicist Object Driven Organization are used to “build” the growth of these companies.

Access the unicist standard contained in the Unicist Business Search Engine:
http://www.unicist.com/

Request more information: n.i.brown@unicist.org

Martin Alvaro
Marketing Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity science applied to individual, institutional and social evolution.

Unicist Strategy

If you would like to receive monthly information on this blog, please register here.

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