The functionalist approach ensures results based on the use of functionalist principles and binary actions, that are driven by the use of catalysts, unicist AI and marketing cobots. We suggest that you experience the use of functionalist principles at a personal level.

Binary actions are two synchronized actions that, on the one hand, open possibilities and, on the other hand, ensure the achievement of results.

The use of functionalist design allows developing the binary actions and marketing objects that are needed to empower marketing functions.

The Personal use of Functionalist Principles

Experience it

The unicist functionalist approach uses functionalist principles to manage the roots of the functionality of things and the root causes of problems.

The professional use of functionalist principles requires managing them at a personal level. It is like mathematics, which is a universal knowledge that needs to be understood at a personal level, before accepting its application in the real world.

Functionalist principles are an emulation of the intelligence that underlies nature that gave birth to the unicist logic, which provides the rules to manage the functionality of things.

Binary actions are two synchronized actions that, one the one hand, open possibilities establishing a functional context and, on the other hand, close processes to generate results.

The use of this approach at a personal level is necessary to manage complex problems, which are those where the solutions are feedback dependent.

Martin Alvaro
Scientific Dissemination Committee
The Unicist Research Institute

NOTE: The discovery of the functionalist principles allowed managing the root causes of problems, the functionality of things, and the necessary binary actions to make things work. This is a new stage, we invite you to experience their use at a personal level. Download