The Unicist School

Nike: Unicist Golden Eagle Award for Binary Actions

 in Unicist Binary Actions / Unicist Confederation / Unicist Functional Design  tagged Just do it moto / Nike / The Unicist Research Institute / The Unicist School / Unicist Golden Eagle Award for Binary Actions by

The Awards Committee of The Unicist School has recognized the motto “JUST DO IT” of Nike with the Unicist Golden Eagle Award for notorious binary actions in business. This award is based on the recommendation of the Assessment Committee of The Unicist Research Institute.

The motto “JUST DO IT” is a catalyst of all value propositions that provides an ambiguous message that is interpreted in the context of the specific products. This message is influential, calls for actions and exceeds the boundaries of expectancies accessing the latent needs of people.

The motto of Nike is a binary action, which has been described as: “encourage people to do things”. On the one hand, the possibilities are opened by the encouraging action, and on the other hand, the results are ensured by fostering actions.

Its ambiguity and its association with a powerful isotype reinforce the desirability, accountability, and reliability of Nike’s value propositions.

Martin Alvaro
The Unicist Research Institute
Partnering

NOTE: Binary actions make things work. 100% of the business models of expansive businesses are based on binary actions that include the use of catalysts. Binary actions are two synchronized actions that, one the one hand, open possibilities establishing a functional context and, on the other hand, close processes to generate results. www.unicist.org

Share

Unicist Marketing: A Double Dialectical Approach

 in Unicist Cobots / Unicist Confederation / Unicist Functional Design  tagged B2B Marketing Processes / B2C Marketing Processes / Behavioral Marketing / Buying processes / Diana Belohlavek / Marketing Strategy / Object Driven Marketing / Peter Belohlavek / The Unicist Research Institute / The Unicist School / Unicist Evolutionary Approach / Unicist Marketing by

The unicist marketing approach is based on the fact that human actions are driven by the concepts people have. This implies that if the functional concepts individuals have are known, then their behavior can be predicted and influenced with a high level of accuracy.

Unicist Behavioral Marketing, also named Unicist Object Driven Marketing, is an application of the discovery of the structure of concepts that emulates the intelligence that underlies nature and defines the “nature” of things.

In the B2C market, the unicist approach is based on knowing the hard segments and the concepts that underlie the functionality of products/services and the potential buyers´ behavior. In the B2B market this approach is based on knowing the concepts of the business aspects that define the operational archetype of companies.

The application of Unicist Marketing is based on the use of maximal and minimum strategy actions to ensure the influence on buying decisions. These maximal and minimum strategy actions are applied in advertising, relationship building, promotions and sales closing processes. The unicist logical tools provide a framework to define these actions and monitor their functionality.

Unicist Press Committee

NOTE: The Unicist Research Institute has been, since 1976, the pioneer in using a unicist ontological approach to deal with complexity. It introduced a paradigm shift in sciences emulating the triadic intelligence of nature, integrating complexity sciences with systemic sciences. This research allowed developing unicist technologies to manage the complex aspects in the social, business and individual fields. https://www.unicist.net/marketing/wp-content/uploads/2017/02/turi-1.pdf

Share