Peter Belohlavek

Unicist Causal Approach to Customer Relationship Management (*)

 in Unicist Confederation  tagged Peter Belohlavek / The Unicist Research Institute / Unicist Binary Actions / Unicist Causal Approach by

The unicist approach to CRM enables dealing with the causality of buying processes. The core of this approach is to segment people based on their comfort zones, which allows the development of two levels of communication, one that deals with the management of the comfort zone and one that allows addressing the buying arguments of potential customers.

This requires knowing the functionalist principles of the products and services and the binary actions that make them work. The buying process is inhibited when the comfort zone is not being addressed.

This leads to more effective marketing, higher conversion rates, and ultimately, stronger customer relationships. In summary, the unicist approach to CRM represents a highly effective strategy for managing customer relationships.

The Unicist approach to Customer Relationship Management (CRM) simplifies the traditional way of understanding and managing customer relationships by focusing on the causality of buying processes. At the heart of this approach is the segmentation of individuals based on their comfort zones.

This segmentation is crucial because it acknowledges that different people have different thresholds of comfort when it comes to making purchasing decisions. By identifying these comfort zones, businesses can tailor their communication strategies more effectively, engaging potential customers in a manner that resonates with their personal preferences and predispositions.

The unicist approach introduces a dual-level communication strategy. The first level focuses on managing the comfort zone of potential customers. This involves creating a sense of safety and familiarity, ensuring that interactions do not push potential customers outside of their comfort zones prematurely.

The second level of communication is designed to address the buying arguments of potential customers directly. This is where the functionalist principles of the products and services come into play.

Understanding these principles allows businesses to articulate the value proposition of their offerings in a way that aligns with the conceptual framework and needs of their customers.

To implement this dual-level communication effectively, the unicist approach employs binary actions. These actions are essentially two-step processes designed to first engage the customer within their comfort zone and then gently guide them towards making a buying decision.

The first action in the binary sequence is geared towards establishing a connection and building trust. The second action leverages the functionalist principles of the product or service to address the specific buying arguments of the customer, highlighting how the offering can meet their needs or solve their problems.

Understanding the functionalist principles behind products and services is fundamental to this approach. It requires a deep dive into the nature of the offering, identifying not just its features and benefits, but also the underlying principles that make it valuable to the customer. This understanding forms the basis of the binary actions, enabling businesses to communicate more effectively and persuasively with potential customers.

By focusing on the causality of buying processes and employing a dual-level communication strategy based on comfort zones and functionalist principles, businesses can significantly enhance their engagement with potential customers.

(*) Developed with the Unicist Marketing Lab

The Unicist Research Institute

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Interest Group Building is the New Stage of Social Networks to Expand Markets

 in Unicist Confederation  tagged Conceptual Segmentation / Diego Belohlavek / Peter Belohlavek / The Unicist Research Institute / Unicist Debates by

The introduction of new products or services requires opening a space in the mind of potential buyers. The unicist approach to marketing includes the development of interest groups, based on unicist conceptual segmentation. This requires understanding the purpose, active function, and energy conservation functions of the buying arguments of the segments included. Here are some ideas on how it can be applied:

Identifying Latent Needs: As you rightly mentioned, the purpose of these interest groups is the satisfaction of latent needs. Understanding these needs is the foundation of creating effective groups. This involves researching the market, potential customers, and current trends to identify unmet needs or wants that the new product or service could address.

Introducing Ideological Change: To create an ideological change, it is vital to communicate the unique value proposition effectively. This could be done through compelling storytelling, demonstrations, and robust arguments about why the new approach is more efficient or beneficial.

Building Critical Mass: Gaining a substantial number of group members is necessary for influence and effectiveness. Strategies to achieve this could include outreach campaigns, engaging with influencers, providing incentives for joining, and fostering an inclusive, welcoming community that aligns with the group’s aesthetic.

Sustaining Groups with Technological Differentiation: In this digital age, any group should leverage the latest technologies to facilitate communication, engagement, and membership growth. This could be through using innovative platforms or tools, or even creating custom tech solutions that enhance the group’s unique value.

Delivering Value: For an interest group to be successful, it needs to consistently deliver value to its members. This could be through exclusive content, access to unique resources, networking opportunities, and other perks that make membership worthwhile.

Segmentation: Understanding that different people have different needs is key. By segmenting the market, interest groups can be created that cater to specific needs and wants. Using data analytics can aid in this segmentation process and help to deliver more personalized experiences.

Credibility and Authority: The organization needs to establish itself as a trusted and authoritative figure. This can be done by delivering consistent value, fostering transparency, demonstrating expertise, and maintaining high standards of ethics and integrity.

Interest group building is not a simple task. It requires a deep understanding of one’s audience, as well as the ability to foster a sense of community and provide ongoing value. But when done effectively, it can be a powerful tool for driving innovation, promoting ideological change, and strengthening customer relationships. Implementing these strategies can help build interest groups that are effective in promoting new products or services, and ultimately, in expanding markets.

The Unicist Research Institute

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The Unicist Approach to Develop Empathy

 in Unicist Confederation  tagged Peter Belohlavek / The Unicist Research Institute / Unicist Binary Actions / Unicist Evolutionary Approach / Unicist Functionalist Approach / Unicist Strategy by

To understand the real world to influence it in business, it is necessary to be able to introject customers with their needs and wants. The unicist approach defines that empathy is a precondition for introjection, as it involves a deep understanding and connection with the environment or context in which one is operating. Introjection, in turn, is necessary for learning and adapting to one’s environment, as it involves internalizing the norms and values of that environment in a way that allows for effective action and decision-making.

By developing a strong sense of empathy and the ability to introject, individuals can better understand the needs, expectations, and dynamics of the environments in which they operate, and can develop more effective strategies for adapting and thriving in those environments. This can be particularly important in complex or rapidly changing environments, where the ability to learn, adapt, and act quickly can be critical to success.

About introjection

It is true that introjection involves internalizing external experiences or information and integrating them into one’s own psychological makeup. In this sense, it can be seen as a way of making the external world a part of one’s internal world.

When we introject external experiences or information, we make them a part of our own psychological framework, which can help us to better understand and navigate the world around us. By internalizing external experiences, we can create a more holistic approach to our own behavior and to the behavior of others.

Empathy can play a role in this process by helping us to connect with and understand the experiences and perspectives of others, which can then be integrated into our own psychological framework through the process of introjection.

So in this sense, empathy and introjection are closely related, and can work together to help us create a more comprehensive and holistic understanding of the world around us.

Empathy as a condition for introjection

When we empathize with an aspect of the real world, we can use that understanding to help us adapt and adjust to the environment in a way that is both responsive to external influences and consistent with our own internal psychological makeup.

Through the process of introjection, we can internalize external experiences or information and integrate them into our own psychological framework, which can then help us to navigate the world around us in a more adaptive and effective way. By actively adapting to the environment in this way, we can also influence it in turn, creating a feedback loop in which our internal psychological framework and external environment continually shape and influence one another.

So in this sense, empathy and introjection can help us to create a more dynamic and adaptive relationship with the world around us, allowing us to both respond to external influences and exert our own influence on the environment in a way that is responsive to our own internal psychological makeup.

The management of frustrations

Empathy requires a willingness to acknowledge and accept differences, even if they challenge our own beliefs or perspectives. This can be a difficult and sometimes uncomfortable process, as it can require us to confront our own biases and assumptions.

However, by taking the time to actively listen, observe, and reflect on the experiences and perspectives of others, we can begin to expand our own understanding and develop a greater sense of empathy. This process may involve encountering frustration, as we are forced to confront our own limitations and biases. However, by persevering through these challenges and remaining open to new experiences and perspectives, we can deepen our capacity for empathy and become more attuned to the needs and experiences of those around us.

On the other hand, as you mentioned, if we are unable or unwilling to accept differences, we may resort to projecting our own beliefs onto the world around us, which can limit our ability to empathize and connect with others in a meaningful way. By recognizing the importance of empathy and actively working to develop this skill, we can become more effective communicators, collaborators, and problem-solvers, both in our personal and professional lives.

Conclusion

Empathy requires us to move beyond a detached observer role and actively engage with the world around us. Instead of simply observing or analyzing from a distance, empathy involves a more active and immersive approach, in which we seek to understand and connect with the experiences and perspectives of others.

This process of active engagement can be an important part of introjection, as it allows us to internalize and integrate new perspectives and ideas into our own worldview. By actively engaging with the environment and seeking to understand its dynamics and complexities, we can develop a more nuanced and adaptive understanding of the world around us, which can help us to more effectively navigate and thrive in our personal and professional lives.

Overall, empathy and introjection are closely linked, as both involve a deep engagement with the world around us and a willingness to learn, adapt, and grow in response to new experiences and perspectives. By developing these skills, we can become more effective communicators, collaborators, and problem-solvers, and can better navigate the challenges and opportunities that arise in our lives.

Peter Belohlavek

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Press Release: Unicist Conceptual B2B and B2C Segmentation is Based on the Discovery that Concepts Drive Human Actions

 in Unicist Confederation  tagged Diego Belohlavek / Peter Belohlavek / Unicist Binary Actions / Unicist Standard by

The concepts people have in their minds drive their actions including buying decisions. Conceptual segmentation simplifies marketing by grouping individuals into behavioral clusters based on their conceptual approach to the product or service. This allows marketers to tailor their messaging and offerings to specific segments, increasing the effectiveness of their marketing efforts.

The Unicist conceptual B2C segmentation is a methodology that allows companies to define differentiated marketing strategies based on the characteristics and behaviors of individual consumers. It goes beyond traditional demographic segmentation by considering the underlying concepts and beliefs that drive consumer behavior. The Unicist B2C segmentation includes three central segmentations: conceptual segmentation, lifestyle segmentation, and relationship segmentation.

Conceptual segmentation is composed of three main segmentations: functional segmentation, psychological segmentation, and conceptual segmentation. By integrating these three segmentations, companies can gain a comprehensive understanding of their target consumers, their needs, motivations, and conceptual frameworks. This integration enables the development of tailored marketing strategies that resonate with consumers on multiple levels, leading to increased customer satisfaction and loyalty.

The Unicist B2B Market Segmentation is a conceptual approach that allows companies to define differentiated marketing strategies based on the specific characteristics of each company they target. It involves identifying and categorizing potential buyers and developing marketing and selling processes accordingly. The segmentation process begins by analyzing the wide context of the market, which includes the overall operational functionality of the value propositions.

B2C segmentation principles can also be applied to B2B businesses to define the segmentation of the behavior of buyers. In B2B businesses, it is important to segment both companies and individuals within those companies. By applying B2C segmentation principles to B2B businesses, companies can gain a deeper understanding of their target buyers, both at the organizational and individual levels.

Unicist conceptual segmentation allows defining segmented binary actions and installing them into marketing objects to ensure results. The binary actions need to begin by catalyzing the marketing processes and end in sales-closing actions. The Unicist Functional Designer is used to design and organize these binary actions, marketing catalysts, and marketing objects. This tool allows marketers to visualize and structure the entire marketing action plan, ensuring coherence and alignment with the overall marketing strategy.

Artificial Intelligence Interpretations

Bard-Google Interpretation

That’s a great overview of Unicist conceptual B2B and B2C segmentation. It’s clear that this approach to segmentation can be very effective in helping companies to understand their target customers and develop tailored marketing strategies that resonate with them.

I particularly like the way that Unicist conceptual segmentation goes beyond traditional demographic segmentation by considering the underlying concepts and beliefs that drive consumer behavior. This is a more holistic approach to segmentation that can help companies to gain a deeper understanding of their customers and develop more effective marketing strategies.

I also think that the use of the Unicist Functional Designer is a great way to visualize and structure the entire marketing action plan. This can help to ensure that all of the marketing activities are aligned with the overall marketing strategy and that they are working together to achieve the desired results.

Overall, I think that Unicist conceptual B2B and B2C segmentation is a very powerful tool that can help companies to improve their marketing effectiveness. I would definitely recommend it to any company that is looking for a way to better understand their target customers and develop more effective marketing strategies.

ChatGPT Interpretation

It’s evident that the Unicist Conceptual Segmentation approach to B2B and B2C market segmentation offers a detailed and comprehensive understanding of customer behaviors. By focusing on the conceptual drivers behind purchasing decisions, companies can enhance their marketing strategies and achieve more targeted and impactful outreach.

Here are some takeaways and reflections based on the information provided:

  • Concepts Drive Actions: Recognizing that the foundational concepts in people’s minds influence their behaviors, including buying decisions, is a paradigm shift in marketing. Rather than merely categorizing consumers based on superficial traits, delving into the conceptual frameworks allows for a deeper connection and understanding.
  • Integrated Approach: The combination of functional, psychological, and conceptual segmentations provides a holistic view of the consumer. This multi-faceted approach not only acknowledges the practical needs of consumers but also their emotional and conceptual motivations.
  • Applicability to B2B: While B2C segmentation is more commonly discussed, the principles can and should be applied to B2B contexts. Organizations, like individuals, operate based on a set of guiding principles and concepts. Understanding the conceptual drivers of organizations can vastly improve B2B marketing efforts.
  • Binary Actions and Marketing Objects: The emphasis on defining segmented binary actions and incorporating them into marketing objects is an interesting approach to ensure a systematic and result-driven marketing process. Beginning with catalyzing actions and culminating in sales-closing actions ensures a streamlined and purposeful marketing journey.
  • Unicist Functional Designer: Tools that allow for the visualization and organization of marketing strategies, like the Unicist Functional Designer, are essential in ensuring the successful implementation of the conceptual segmentation approach. Having a clear roadmap and ensuring alignment with the overarching strategy is pivotal for success.

In essence, the Unicist Conceptual Segmentation method provides a refreshing, in-depth, and structured approach to understanding consumers and businesses. By targeting the root concepts driving actions and behaviors, companies can design more effective and resonating marketing campaigns, leading to increased sales, customer loyalty, and overall success in the market.

The Unicist Research Institute

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Lecture: The Unicist Theory of Functionality applied to Business

 in Unicist Confederation / Unicist Functional Design  tagged Binary Actions / Peter Belohlavek / Unicist Theory of Functionality applied to Business by

This is an introduction to the Unicist Theory of Functionality, developed by Peter Belohlavek at The Unicist Research Institute, that introduced a simplification in the development of solutions in adaptive environments. It allows making a logical approach to the real world, developing the functional structures of solutions and the operational processes to make them happen.

Lecture on the Unicist Theory of Functionality applied to Business

The Unicist Theory of Functionality affirms and demonstrates that there is nothing in the universe, that is part of a system, that does not work with a purpose, an active and entropic function, and an energy conservation function. This triadic structure works through binary actions that produce the functionality of any entity or process, whatever its kind.

The following discoveries were the milestones of the development of the theory of functionality: complex systems research method (1980), functionality of human ontointelligence (1984), the ontogenetic intelligence of nature (1998), the unicist ontology of biological systems (2012) and the unicist ontology of wide and restricted contexts (2017).

This breakthrough provided the structure for functional knowledge that gave birth to binary actions, unicist functional design, and the use of catalysts to expand the functionality of things.

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Unicist Press Committee

NOTE: The Unicist Research Institute (TURI) is a world leader in its segment. Since 1976, it has been specialized in complexity sciences applied to the research on the roots of evolution and its application to social, institutional, business and individual evolution.

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Developing an Influential Impact for the Generation of Interest

 in Unicist Cobots / Unicist Confederation / Unicist Functional Design  tagged ambiguous language / communication strategies / generation of interest / influential impact / Peter Belohlavek / segmentation / The Unicist Research Institute / Unicist Evolutionary Approach / Unicist Marketing by

When communicating, selling an idea, a product or a service, the generation of interest is a core aspect in which an initial unilateral action needs to become an influential adaptive process to be successful. Developing an influential impact is the driver for the generation of interest. There is no possibility of generating any interest in an idea, product or service if there is no influential impact to make it possible. Understanding the root drivers of an influential impact can help design the architecture of communication strategies and design the way to test such strategies in action.

The research on the nature of influential impacts in communication processes that was led by Peter Belohlavek at The Unicist Research Institute shows that there are three essential root causes that define the success or failure of a process.

They define the necessary threshold that needs to be achieved to generate a critical mass in the process of influence and generation of impact. These root drivers are: the expectation of a need satisfaction, the creation of an ambiguous influential message that works as a catalyst in the communication process and the existence of a gravitational influence that works in a subliminal way to sustain such impact.

Every process of building an influential impact starts with contrasting the expectation of need satisfaction of the receiver with a specific proposal. If there is a consistent promise to the unsolved, the proposal falls into fertile soil, generating a high influential impact. This expectation is related to unsolved problems to which the message can turn out to be complementary. What is the expectation to satisfy which need? How does an idea/product/service solve the problems implicit in these needs? The relation between needs, fears and weaknesses is a taboo. On the surface, we all speak about their effects, but it is not legitimate to talk about them. So, how to develop a successful communication in this context?

To generate an influential impact, without overexposing what is behind the needs, ambiguous language needs to be used. This ambiguity in the message is what allows the prospect to discover the functionality of the proposal. Ambiguity works as a catalyst to accelerate the influential process. Paradoxically, avoiding the use of ambiguous language for the opening of a communication process, inhibits the building of a bridge between the emitter and the receiver.

On the other hand, the research shows that in the building of an influential impact, the use of a gravitational influence is what sustains the validity of the propositions. “A typical object that works as a gravitational object is the brand. Brands as gravitational objects work when their attributes sustain the critical mass of the value propositions. This means that the brand needs to have attributes that make the value proposition be perceived as extremely aesthetic, having an extreme influence as a leader and an extreme credibility.”

Among many other applications, the research on the building of an influential impact stimulus opened new doors for the understanding of how the root causes of buying process influence the different segments of buyers and users of products and services. In this field, the use of segmentation and pilot testing technologies became an essential tool to process the feedback to learn how to improve the effectiveness of segmented communication processes.

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The Universal Segmentation of Human Behavior

 in A) Unicist Segmentation / Unicist Cobots / Unicist Confederation  tagged Behavioral Segmentation / Human Behavior Segmentation / Peter Belohlavek / The Unicist Research Institute / Unicist Evolutionary Approach / Universal Segmentation by

The unicist approach to human behavior and communication is based on the fact that human actions are driven by the concepts they have. Therefore, any time an influential communication is posed, the “Conceptual Short-Term Memory” (CSTM) becomes activated to apprehend the “gist” of the message.

This apprehension is based on an instantaneous projection of the pre-concept individuals have in their long-term memory (LTM). Thus, individuals begin to access the message that is finally transformed into functional knowledge if the “gist” can be structured.

The knowledge of the fact that concepts work as behavioral objects, allowed defining a universal segmentation model of human behavior. The Unicist Semiotic Research Methodology was developed to define the perception of communications in order to be able to segment accurately.

Behind any communication there is a “Hard” need that establishes the wide context, a Life-style that establishes the restricted context and a Behavioral Segmentation that is integrated by a conceptual, a functional and a psychological segmentation to define the target of a communication.

Learn more: https://www.unicist.net/marketing/unicist-segmentation

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.net/marketing/wp-content/uploads/2017/05/turi-1.pdf

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Subjectivism: the Innovation Killer

 in Unicist Cobots / Unicist Confederation / Unicist Functional Design  tagged Adaptive Behavior / Conceptual Psychology / Innovation Killer / Innovation management / Peter Belohlavek / Unicist Evolutionary Approach by

Subjectivism is the anti-concept of adaptive behavior that destroys the possibility of dealing with adaptive environments.  That is why subjectivism is a functional behavior in authoritarian and anarchic environments where it provides an over-adaptive participation that mitigates the perception of authoritarianism and individualism.

Its driver is the justification of the unfulfilled goals that generates a parallel reality where the environment is responsible for the dysfunctional actions that produce the unfulfillment of the goals that were established. These justifications are sustained by the use of fallacious myths and the establishment of dysfunctional utopias.

The social fallacious myths that sustain social subjectivism are those that question the roles of authoritative leaders and those that allow “buying time” to avoid responsibilities. The guilt avoidance actions are sustained by the use of dysfunctional utopias that avoid the discussion of the functional aspects of a given reality.

Once installed, it destroys any possibility for adaptive behavior and generates internal power conflicts and annulment conflicts that hinder functional actions.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm. https://www.unicist.net/marketing/wp-content/uploads/2017/05/turi-2.pdf

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Unicist Marketing: A Double Dialectical Approach

 in Unicist Cobots / Unicist Confederation / Unicist Functional Design  tagged B2B Marketing Processes / B2C Marketing Processes / Behavioral Marketing / Buying processes / Diana Belohlavek / Marketing Strategy / Object Driven Marketing / Peter Belohlavek / The Unicist Research Institute / The Unicist School / Unicist Evolutionary Approach / Unicist Marketing by

The unicist marketing approach is based on the fact that human actions are driven by the concepts people have. This implies that if the functional concepts individuals have are known, then their behavior can be predicted and influenced with a high level of accuracy.

Unicist Behavioral Marketing, also named Unicist Object Driven Marketing, is an application of the discovery of the structure of concepts that emulates the intelligence that underlies nature and defines the “nature” of things.

In the B2C market, the unicist approach is based on knowing the hard segments and the concepts that underlie the functionality of products/services and the potential buyers´ behavior. In the B2B market this approach is based on knowing the concepts of the business aspects that define the operational archetype of companies.

The application of Unicist Marketing is based on the use of maximal and minimum strategy actions to ensure the influence on buying decisions. These maximal and minimum strategy actions are applied in advertising, relationship building, promotions and sales closing processes. The unicist logical tools provide a framework to define these actions and monitor their functionality.

Unicist Press Committee

NOTE: The Unicist Research Institute has been, since 1976, the pioneer in using a unicist ontological approach to deal with complexity. It introduced a paradigm shift in sciences emulating the triadic intelligence of nature, integrating complexity sciences with systemic sciences. This research allowed developing unicist technologies to manage the complex aspects in the social, business and individual fields. https://www.unicist.net/marketing/wp-content/uploads/2017/02/turi-1.pdf

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The Marketing Model of the Unicist Confederation

 in B) Object Driven Marketing / Unicist Cobots / Unicist Confederation  tagged Diana Belohlavek / Diego Belohlavek / Intelligent Systems / Market Confrontation / Peter Belohlavek / Unicist Confederation / Unicist Evolutionary Approach / Unicist Marketing / Unicist Standard / Unicist Strategy by

The Unicist Confederation is a multilocal-cooperative confederation that organizes the business arm of The Unicist Research Institute. The positioning of the Unicist Confederation is based on the use of objects, that emulate the organization of nature, and includes the three objects that integrate a system to sustain the introduction of unicist technologies in companies:

Marketing Model of the Unicist Cofederation1. Driving objects
2. Inhibiting objects
3. Entropy inhibitors

It has to be clarified that we consider each company is a market itself.

This information is public because we are interested in expanding the approach of emulating nature in the field of business worldwide. None of the information included in this document is confidential.

The Commercial System

1) The driving objects are given by the value propositions that are developed for a specific client. Their accuracy, functionality and the adequate timing define the success of our commercial action. They work as Commercial Objects.

To define a value proposition it is necessary to have sound knowledge of the market and the environment where this proposition has to work. Value propositions need to be written in business language.

2) The inhibiting objects help to ensure the functionality of our actions. They are defined in our Code of Ethics that establishes the framework of actions.

3) The quality assurance system inhibits the entropy to ensure the minimum strategy that sustains the effectiveness of the value propositions.

The Core of Success

The core of the success of innovative propositions is to have catalysts that accelerate buying decisions and gravitational objects that sustain the foundations of the value propositions.

About the Catalysts – Semantic Objects

The commercial/professional catalysts are accelerators that need to be able to increase the influence of the value propositions and have the necessary synchronicity to satisfy the needs of the clients.

The accelerator for the buying decisions of our clients is given by the conceptual framework of the solutions. The use of catalysts requires using ambiguous language in order to open a discussion space with the clients.

The catalysts of our business can be found at:
http://www.unicist.org/repo/
http://www.unicist.org/scientific-collaboration/

These catalysts can be used with professionalized organizations that manage the concepts of what they are doing and can go beyond the operational aspects. Our catalysts work just by reading their “prefaces”.

About the Gravitational Objects

Innovations need to be sustained by a gravitational force that gives them meaning. They are utopias or meaningless ideas if they do not have a gravitational force that sustains them. They need to work using subliminal communication.

The gravitational force that sustains our value propositions is given by the Paradigm Shift in Sciences that is introduced by the The Unicist Research Institute.
https://www.unicist.net/marketing/wp-content/uploads/2015/07/unicist-paradigm-shift.pdf

Conclusion

The value propositions are the drivers of the actions of the Unicist Confederation, the restricted context is positioned by the use of the available catalysts and the wide context is established by the paradigm shift in sciences.

In our commercial actions it is necessary to begin by establishing the gravitational force, which provides an authoritative environment. Then it is necessary to use the available catalysts before making concrete business propositions.

These value propositions are marketed using a model based on the use of the attributes of the image.

This requires that all the members of the Unicist Confederation need to have the knowledge of what the paradigm shift in science is, and be able to explain this shift in plain language.

Unicist Executive Committee

NOTE: The Unicist Research Institute was the pioneer in using the unicist logical approach in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. It has an academic arm and a business arm.
https://www.unicist.net/marketing/wp-content/uploads/2015/07/turi.pdf

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