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Learning from Steve Jobs: Apple’s fundamentals

Listening to the lecture of Steve Jobs you will access the information you need to understand the core fundamental of Apple’s success.

Access the lecture at:
http://www.youtube.com/watch?v=UF8uR6Z6KLc

Next week you will find the answer on this blog. It is included in the unicist standard contained in the Unicist Business Search Engine.

Suggestion: Reflect on it. The answer is between the lines.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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Advertising: How to produce impact when selling an idea

While the idea, product or service satisfies the customer’s needs, the impact is what endows the advertising with sense.

To achieve the impact is to “invade” the individual’s mind with a message that is aesthetic, pursuant the benefits obtained, credible and which generates a new idea (associated with the pre-existing ones).

Impact, indeed, is to bring about a new conscious idea in the individual, for which it is necessary to show the aesthetics of benefits, uphold the new idea with a believable message and “invade” the buyer’s mind with the new idea that gives him/her the added value s/he is looking for.

This conjunction of elements produces the impact of arousing the individual’s interest. There is no possibility of achieving an adequate advertising goal if all the elements are not conjugated in the individual’s mind and his/her interest is not aroused.

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.

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If you would like to receive monthly information on new scientific developments, please register here.

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Presentation of the Unicist Standard for Market Development

The Unicist Standard for Market Development began with the definition of the conceptual market strategies to influence the markets. It uses the Unicist Ontological Market Segmentation and the Unicist Marketing Mix to emulate the structure of nature.

Access the Unicist Standard for Market Development at:
http://unicist.net/marketing/unicist-standard/

Download and print the Visual Guide to the Unicist Standard in Business at: https://www.unicist.net/marketing/wp-content/uploads/2010/01/unicist_standard_guide_en.pdf

You can find information on the Unicist Standard  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Press Committee

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The unicist ontology of Innovation Blindness in Marketing: The growth killer

The development of unicist technologies and their implementation processes required the research of innovation blindness to develop strategies to avoid it.

Change blindness is a well known and experimented subject. The research was developed by different educational institutions: http://viscog.beckman.uiuc.edu/change/people.shtml

Innovation blindness is an unconscious response of individuals who do not perceive the proposed change, when the conditions to make use of it are not given.

The avoidance of energy consumption to introduce a new task in an individual’s brain is the functionality of innovation blindness.

Causes of innovation blindness

There are social and individual causes.

Social causes

1) When there are utopias implicit in the innovations that are out of reach for a group or society.
2) When the innovation does not respects the myths of a culture.
3) When the innovation disrespects the taboos of a culture.
4) When the innovation modifies the ethics of a culture.

Individual causes

1) When it modifies an individual’s habits.
2) When it modifies the ethics of an individual.
3) When the “functional recreation” by a user requires a level of knowledge the individual doesn’t have.
4) When the ego or the “business” of an individual is affected.
5) When an increase of responsibility of the user is required and s/he has no need to assume it.
6) When an increase of internal freedom of the individual is required.
7) When it stimulates guild or fear of the user.

You can find information on Innovation Blindness  in the Unicist Business Search Engine: http://www.unicist.com

Request more information: n.i.brown@unicist.org

Your comments are welcome.

Diego  Belohlavek
Expert System Manager

To translate this post, click on the title to open it and then click on your flag in the right menu.

If you would like to receive monthly information on new scientific developments, please register here.


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