The unicist approach to the competitive triangle generates the perception of apparent paradoxes that can only be apprehended if one is conscious of one’s buying process.
Competitors are substitutes and succedanea delivered by another provider, the client itself or alternatives of the providing company that cannibalize the original value proposition.
It has to be considered that the egos of the participants of the client’s organization are also competitors.
There is no doubt about the fact that the final purpose is to satisfy the clients’ needs.
A market confrontation is won by the one who is able to build a common place where the needs of the client and the value proposition fit in.
But if one considers that the building of a common space requires being complementary with the client, it is self-evident that the provider needs to propose a complementation to the buyer.
Therefore the winner of the “contest” is not the one who is more active but the one who has a better energy conservation function (seen from the client’s point of view).
Unicist Press Committee
NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org