A) Unicist Segmentation


Unicist Strategy for doers, by doers and from doers

The Unicist Marketing Strategic approach will give you the conceptual tools to access the fundamentals of your buyers’ mind.

The access to the Unicist Standard in Segmentation and to the Unicist Marketing Mix will give you the fundamental and technical tools in order to exert more influence on the market with a lower effort.

Unicist Object Driven Technologies for strategy building allow individuals to diagnose problems and develop the corresponding strategies.

The unicist model provides the logic to approach complex problems and transform them into simple solutions.

Ambiguity, uncertainty and complex problems are the situations in which the use of unicist strategy models becomes necessary.

Learn more: http://www.academic.unicist.org/utp.shtml

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Academic Department

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


Diego Glancszpigel: Unicist Quality Assurance in Healthcare

This lecture on the Unicist Standard applied to Healthcare Quality Assurance is fostering an upgrade in quality in the business.

Envisioning quality assurance requires a mind opening attitude. It requires thinking about reality and its context to define the necessary objects to achieve the objectives.

To have a reliable knowledge, in order to produce results, it is necessary to have installed redundancies in processes. Designing objects implies increasing the amplitude of the unified field one is working on.

This requires a higher level of knowledge on the actual reality. It is necessary to have assured quality in order to grow. But the sound knowledge of the context is necessary in order to assure quality. Therefore this lecture works as a mind-opener.

Contact the Lecturing Agent: http://www.unicist.org/lectures/

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Press Committee

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


Aesthetics is the core of Steve Jobs’ business approach

Apple’s success is based on the capacity of perceiving the latent needs of the market and delivering original innovative solutions.

We hope you made the effort to learn from Steve Jobs about Apple’s fundamentals as we proposed.

If you still haven’t done the “homework” we recommend watching the video before following the reading of the answer to the questions posted:

http://unicist.net/it/learning-from-steve-jobs-apple%E2%80%99s-fundamentals/

We consider that the core fundamental of Apple is aesthetics. But aesthetics is not beauty. It goes beyond.

Apple products are aesthetic because they complete the needs of their prospect clients, they are desirable and harmonic. They also include inaccessible aspects that basically deal with innovative technology.

It can be said that the integration of an innovative technology with the fulfillment of latent needs are the core fundamentals that drive Apple’s business.

Steve Jobs is a doer himself

“Doers make things happen. Therefore, more than ever before, it is time for doers in the world.”

Doers are very special individuals. They are basically individuals whose fulfillment is based on doing transcendent things. They need to achieve what they have decided to do. When things cannot be done the easy way, they find the necessary path to make things happen.

“The world is built by doers and enjoyed by followers”. The joy of doers is in the deed itself.

We hope this has been useful.

Request more information: n.i.brown@unicist.org

Diego Belohlavek
Expert System Manager

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.


What is the Unicist Standard in Marketing?

Unicist Object Driven Marketing is the most effective way for marketing because it follows the nature of the consumer’s mind and uses the most powerful technological tools to communicate.

The Unicist Standard defines the pilot tests to be used as part of the quality assurance process of the Unicist Object Driven Marketing.

Unicist Object Driven Marketing is based on a segmentation that allows, on the one hand, an accurate definition of the “what”, “what for”, “why” and “how” a segment buys, and on the other hand, the transformation of this abstract knowledge into objects to influence the client and expand the markets.

Segments preexist to segmentation. Segmentation cannot be invented, it has to be discovered. The unicist segmentation model includes all the levels of processes that happen in the consumer’s mind when making a purchasing decision.

Request more information: n.i.brown@unicist.org

Diana Belohlavek
VP Unicist Knowledge Bank

NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,000 researches in complexity sciences applied to individual, institutional and social evolution.