Marketing requires permanent learning of the changes of markets

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Markets are in permanent movement. When a need is satisfied a new need arises. When a competitor enters a market, it changes the bond between clients and preexisting products. All is in permanent movement. To make markets grow it is necessary to be aware of this movement. Marketing experts need to be open to natural learning in order to see these movements. If they do not have this learning capacity they learn about it when it is too late.

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