The unicist marketing technology has been developed to include the use of objects in the buying process in order to ensure the critical mass of the processes.

These objects produce basically three noticeable effects:

1. They allow having the necessary critical mass to trigger the buying process
   
   
2. They accelerate the marketing process to shorten the time between the marketing stimuli and the buying action
   
   
3. These objects allow saving energy in the marketing processes which makes them more efficient

The unicist conceptual marketing approach uses binary actions that are included in the marketing objects to manage buying processes, which are influenced using catalysts. Binary actions are two synchronized actions that aim at the same purpose. 

Unicist Marketing Objects

From a marketing point of view there are four kinds of marketing objects:

1. Catalyzing Objects
2. Commercial Objects
3. Semantic Objects
4. Semiotic Objects
5. Branding Objects

Catalysts are process accelerators. Marketing catalysts are business objects that build a context for the actions that are being influenced that has to be consistent with the environment in order to be acceptable.

The use of commercial, semantic, semiotic and branding objects requires their integration according to the characteristics of the segments they aim at.

Semiotic objects guide the buying processes, semantic objects build the necessary information in the mind of the prospective customers or clients and commercial objects propose the specific ideas that need to be bought.

Branding objects sustain the credibility of the value propositions and work as a catalyst in the commercial system accelerating buying decisions.

The Use of Catalyzing Objects

Catalyzing Objects are needed to ensure the sustainability of marketing processes. The acceleration of the processes they produce, depends on the specificity of the catalysts. There are generic, systemic, specific and conjunctural catalysts. The more conjuncture oriented the catalysts are, the higher the level of acceleration they produce and the shorter their life-cycle is.

The Use of Commercial Objects

Unicist commercial objects are implemented to install ideas in the mind of the potential customers. This implies that they are designed to sustain the marketing process of products and services that are being proposed.

The Use of Semantic Objects

Semantic objects are used to install meaningful knowledge in the market. They are necessary to sustain differentiated or innovative value propositions.

The Use of Semiotic Objects

Semiotic objects are installed to guide and influence buying processes. Unicist binary actions (UBAs) are a sort of semiotic objects that allow driving and catalyzing buying processes

The Use of Branding Objects

The objective of brands is to have a power that allows influencing buying decisions. Branding objects are commercial catalysts that may have a conjunctural, specific, systemic or generic functionality.