It has to cover both objective and personal needs in order to be successful. The critical mass is defined by the aesthetics of the value proposal which needs to have the necessary credibility and influence in order to work as such critical mass.
The added value implies the capacity of generating both the subjective and the objective added value on time. Synchronicity is what makes value generating actions possible.
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NOTE: The Unicist Research Institute was the pioneer in complexity science research and became the major research organization in the world in the field of human adaptive systems. More than 4,000 unicist ontological researches were developed since 1976 until July 2011 in the field of individual, institutional and social evolution. They included the development of the unicist ontogenetic maps (DNA) of institutions.