The Unicist Marketing Mix described by Peter Belohlavek deals with the natural taxonomies of the buying processes and how to influence them. It is based on the “universally” accepted marketing mix: distribution, communication, product and price. But its conception is based on following the mind of buyers and their taxonomy in order to produce the necessary input to generate the first choice positioning which is the goal of the Unicist Standard in Marketing Mix.
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NOTE: The Unicist Research Institute is the major research organization in the world in its specialty based on more than 3,500 researches, until September 2010, in complexity science applied to individual, institutional and social evolution. The applicative researches are based on the discovery of the Ontogenetic Intelligence of Nature and the consequent Unicist Theory of Evolution.